How Does a US Virtual Number Help Your Enterprise?

If you’re trying to reach a US market, it helps a lot! And these are just some of the many ways it would benefit you and your enterprise:

People Trust Numbers

More particularly, they trust local numbers. It gives them a sense of security because if it’s local, they could quickly go to the business should there be a problem. Therefore, on your end, all you have to do is provide stellar service. But that’s not the only reason virtual landline numbers would work. Your customers like hearing another person at the end of the line instead of getting a canned email response.

Having a number to call lets them know that whatever their concerns are, the person at the other end of the line is working on it as they speak. Lastly, some people like supporting local enterprises! And by having a local number, you’re, in a sense, becoming a part of that local business scene.

It Makes Your Enterprise More Accessible

In addition to what has been discussed in the first item, people are more likely to dial numbers than they are to send an email or fill out a customer support ticket.

Serious inquiries about your product or service are also more likely to happen over the phone, especially if what you’re offering is considered high-ticket for the market. This, in itself, gives you an opportunity to close a client during a call. This wouldn’t have been possible online!

And especially today, when accessibility is practically a given, it’s important that you keep up with these expectations. You may lose a potential customer because of this. Again, it all boils down to trust. Making it easier to reach signals to them that should something go wrong, you’d be there to fix it.

It Lets You Be More Creative with Your Ad Campaigns

When businesses first started creating campaigns online, they all did so well! But because of the growing competition over time, its effectiveness started to dwindle. But that doesn’t mean online campaigns aren’t essential or practical anymore. A lot of enterprises are still making severe cash over great and well-crafted campaigns.

The changes signal that you should shake things up a bit, though. You should start looking for avenues that aren’t as popular, so the effectiveness is magnified. One of these avenues is SMS marketing. The beauty of SMS marketing is it’s incredibly cheap and easy to set up. This allows you more room for error and greater profits at the same time.

This can also be integrated into an online campaign easily. For example, your text could include a link leading to an online offer. The best part? While emails are ignored, people read their text messages all the time! This ensures that your message is delivered and read by its intended audience.

Ready to Take Your Enterprise to the Next Level with Virtual Number?

Here’s how you get all those benefits we’ve mentioned. Fortunately for you, accessing everything can be done right through the internet and at your convenience. No need for you to go to any specific location to get it. The virtual phone number can be obtained online through telecommunications providers like Telnum.

1. Go to their landing page and click the “Buy Virtual Number Online” button.
2. Select the type of number you’re going for. With Telnum, these are your choices: voice, SMS, toll-free, fax, and one-use SMS. Because you’re going for a landline number, choose voice.
3. Select the number specifications. This means selecting the country and city to zero in on the area code you want.
4. Choose from the available numbers in the area. At this point, you’ll also choose where calls will be forwarded.
5. Select how many months you’re going to pay for. You get discounts for paying for at least three months.
6. Pay for the number. If you don’t have an account from them yet, you’ll have to create one to complete your purchase. Otherwise, log in.

That’s it! With these six steps, you can finally have a virtual number from the United States, even if you’ve never set foot in that country.

Create a new virtual space for your business to grow and expand. That’s the only way forward! And every step of the way, having a VoIP landline number will always be there to help you.

The post Virtual Number in United States: Everything You Need To Know About It And How It Works appeared first on DesignWebKit.

Increase TikTok Followers – Famoid

Did you hear the name Famoid? Famoid is one of the best websites that provide real TikTok followers. It is a useful and reliable tool that provides organic traffic. The customer support service is also excellent. which is available 24/7 to handle disputes and queries. A lot of reviews are also available, which makes this site more trustworthy. The top feature of this website is its refund policy. The company claims that they will refund customers’ money if they are not satisfied with the service of Famoid.

Cost

Famoid offers different packages. There are three basic packages. If you want to get 100–25000 followers, then the cost will be $2–$129. If you want 50,000 followers, then the price will be $150.

Pros

• The website is secured with HTTPS, which makes the website more safe.
• No password is required; you just have to provide an email and phone number.
• Customer support service is available 24/7.
• Affordable service
• No hidden prices.
• Cancelation can occur at any time.

Cons

• It also provides fake followers.
• The website also contains negative reviews, and these reviews may not be organic.

Tools to Increase TikTok Followers – Toksocial

Toksocial is also a service provider that can assist you in reaching out to a larger portion of your audience. It is possible to have an account manager on this site in addition to receiving likes and followers. An account manager will assist you in acquiring genuine followers.

This website verifies that the followers are genuine and not impersonators, and when it comes to verifying your own account, it’s as simple as logging into TikTok. They will show you several tactics that will allow you to maintain the attention of your audience for an extended period of time. However, you have the option to cancel your subscription at any point. The system may also have sophisticated filtering options that enable you to become incredibly focused on a certain specialty and target clients who fall into that category.

Your account manager is in charge of the expansion of your business.

Cost

Toksocial provides two plans. If you want an affordable package, then the cost is $15 for a week. The growth of your account will be moderate. If you want to attract more of an audience, then you have to pay $25 for a week. This will provide maximum growth for your account, and many followers will follow your account.

Pros

• This is an http site.
• Affordable price
• Different packages are available, so you can buy one according to your budget.
• 24/7 customer support service.
• It is simple to install and maintain.

Cons

• Toksocial provides its services just for TikTok. It does not serve any other platform.

Buzzvoice

Buzzvoice is also one of the best social media service providers. Many users are gaining services. If you want to become an influencer or promote your brand through the use of trending hashtags and using viral video content, be sure to check out Buzzvoice, which is a great website for you to consider. These sites can increase your followers and likes on your video.

Buzzvoice works to engage the audience, and you can get followers and likes in a few minutes or a few hours. It is successfully providing its services to YouTube, Instagram, Twitter, Facebook, and Instagram too. It is successfully providing its services to TikTok. You can buy followers, likes, views, and comments on your videos.

Cost

Many packages are offered by Buzzvoice. It also comes with a cheap package. Its cheapest package is available for just $5 and provides 100 followers. But if you want more followers, then you have to invest $110 to get 5k followers. You don’t have to provide your password. Buzzvoice just needs your username and email address. Buzzvoice claims that it will not violate any laws and will follow rules and regulations.

Pros

• No password is required, only a user name and email are required.
• Affordable packages
• Excellent customer service.

Cons

• It also contains some negative reviews.
• No free trial.
• There is no about us page where you can learn more about us.
• No Gradual Delivery.

Increase TikTok Followers – Famoid Is the Winner

This is the era of having no stress trying to get followers and likes. It will take a day or a few hours to get likes and followers. You just have to place an order on their website. There are alternatives to suit all tastes and budgets, and you can get started with just a few clicks and then sit back and watch your purchase in action.

Our recommendation is Famoid. This is an affordable website that will provide its services at a reasonable price. They will not provide fake or bot followers, but they will provide real and genuine followers. If you place an order on Famoid, they will deliver their services within a few hours.

The post How Much Does It Cost to Increase TikTok Followers? appeared first on DesignWebKit.

If you are a designer, you might have more luck getting your client’s approval if you can convince them that your design has a great web banner. This post will walk you through the process of creating a modern, engaging web banner in minutes. You’ll learn how to build your banner in just a few steps.

How to Create a Highly Converting Web Banner in 3 Easy Steps

If you’re one of the 95% of webmasters who are not already getting plenty of free traffic from search engines, then you’re missing out on the biggest opportunity. Every day, millions of people surf the Internet. And this is where that “magic bullet” can save you all of the hassles that the process of website creation would normally entail. The web banner that you’ll be creating for your landing page is going to attract people and will direct them straight there without you having to do a thing. Follow the below steps to create digital visuals that will serve as magnets for the target actions.

Step #1: Get Inspired by the Web Banners That Are Already Performing Well

It’s probably safe to say that most webmasters want to create web banners that will convert. However, with most of the banner-making software that you can get for free, it’s actually really difficult to figure out how to get your own banners up and running. So the only way that you’re going to get that “wow factor” is if you take advantage of all of the web banner resources that are already out there.

There are so many categories of web banner design out there, with so many creative styles to choose from. Just take a look at all of the web banner resources out there, and you’ll quickly find out just how many different ways to approach visual design. When you find web banners that you like, take note of the features that they have and then try to stick to them in your practice.

Step #2 – Optimize a Look of a Banner for the Web

Optimize a banner for the web to have the same look and feel as other visuals featured on the platform. The reason for this is that it is easier to have your banner and your site look the same. If this is a new project, this should be fairly easy to do. If this is a re-imagining of the banner, this step should still be performed. For example, you can use a background remover service to fix the background or apply a different color scheme to a visual. This should be done while you are building the page so that you can test the layout and see if the new banner is working as you want it to. Once your banner looks good and serves its purpose, you can move further.

Step #3 – Compress the Image for the Web

If your site takes longer than three seconds to load, about half of your visitors will simply leave it and go to your competitors. The loading speed of a web resource is one of the most important parameters that affect the site position in the search results and conversion. And it is unoptimized illustrations that make the site heavy and clumsy.

The larger the size and weight of the image are, the longer it will take to load, thus, increasing page load speed in general. Therefore, when optimizing web banners, images are compressed. This can be done using external online services and offline utilities, as well through built-in modules on the site. In most cases, this saves the quality and outputs the visual that works best for the web. The right choice of image format and compression tool helps to minimize damage. The balance of image weight and quality can be achieved by desktop programs, mobile applications, and online services.

Highly Converting Web Banner –  Final Say

Graphical online advertising interacts with the human brain most effectively. It takes only 13 milliseconds to perceive visual content. It is no wonder that banners on thematic sites perform a crucial role. That’s why the most successful banner campaigns include visual triggers in the form of unique looks and strong associations.

The use of corporate colors, a logo, or a recognizable element is common to all promotional materials. This approach helps to recognize the brand without direct advertising, creating the effect of close contact with the brand. After all, in most cases, buyers prefer those goods that are “familiar” to them and are well known. At the same time, a visual should be associated with your brand and perform well on the page. Otherwise, you risk ruining the page storyline and user journey on the site.

The post Highly Converting Web Banner – What It Is appeared first on DesignWebKit.

1. Use Automated PPC Keywords Planner Tools

The automated tools do the lion’s share of the work for you. However, every tool has its pros and cons you should take into account. One of the most widely used free tools is Google Keyword Planner. Once you have accessed the Planner, you will see two cards: “Discover New Keywords” and “Get Search Volume and Forecasts.”

Choose the card that matches your task

As the name suggests, “Discover New Keywords” will help you find new keywords. You first need to enter products and services that are closely related to your business. Once done, a list of keywords that are related to your business will be displayed.

An example of a Keyword Plan

The “Get Search Volume and Forecasts” is an option you can choose if you already have a predefined list of keywords. All you need to do is type them in and check for their search volume. However, this option will not help you generate new keywords. This tool has been designed specifically for PPC advertisers, and you will find a lot of features, like keyword bidding, that will help you with your campaigns. However, Google Keyword Planner has its cons:

• You can only collect keywords for no more than 10 basic phrases at once. This restriction makes Google Keyword Planner not so convenient when providing keyword research for a wide range of products or services.

If you are trying to enter more than 10 keywords, the system returns an error

• If you entered your domain at the initial stage of keyword collecting, you will not be able to use the “Grouped ideas” option. Let’s say you’ve collected 3,000 keywords, removed irrelevant ones from the list, and now you want to quickly break them up into groups – but the system doesn’t allow you to do this. When you remove the domain name, the keyword count rises up to 3,500. As a result, you have to clean the keyword list once again.

Google notifies you that the keyword grouping feature is unavailable if you’ve entered the domain name

• Google Keyword Planner discovers fewer keywords than you can discover with third parties. For example, for the basic phrase “PPC agency,” Google’s tool suggests 691 keywords in the US. For the same phrase and geo-targeting, the PromoNavi’s Keyword Planner gives you 983 phrase-match keywords, 813 related keywords, and 32 search suggestions.

The number of keywords in Google Keyword Planner

The number of keywords in Promonavi for the same basic phrases is much higher

Also, using PromoNavi’s Keyword Planner, you aren’t restricted to 10 basic phrases per search.

2. Scrape Google Search Autocompletes and Recent Searches

Google Search autocomplete is a search feature that predicts users’ queries and provides suggestions based on the user’s demographics.

An example of Google Search autocomplete

Google autocomplete sometimes provides funny user habits and has accidentally spoiled many unreleased TV shows, movies, and video games. However, as PPC marketers, we suggest you take advantage of these suggestions and scrape Google autocomplete to find effective keywords. Another source of keywords is the “Related Searches” section at the bottom of Google’s Search results page. Here you can find ideas for your keyword list expansion.

An example of Related Searches

To automate the keyword scraping, you can make use of PromoNavi’s Keyword Planner. Through the use of this tool, all related keywords and autocomplete suggestions will be conveniently shown to you in a table.

Related keywords and Google autocomplete suggestions in PromoNavi

3. Keep an Eye on Google Trends

Google Trends is a free tool that will help you understand and know what topics are trending in people’s minds around the world. You will find all types of events, ranging from local to global, and everything in between. Google Trends analyzes samples of search data to measure interest in various topics and presents it as a graph. Since 2004, the entirety of Google searches has been recorded and updated in real-time.

When it comes to keywords, browsing through the Trending Searches section may not be your best option. The nature of your business may be too specific to even land on the top 20 results. However, if you have not found any instant suggestions, you can head over to the Explore section filled with all the information related to search queries that have a higher search volume. Here, you can easily find related queries with rising popularity.

An example of related queries in Google Trends

Google Trends is a powerful tool for marketers. With its help, you can identify seasonal trends, discover keyword ideas, find the best wording for high-frequency keywords, and much more. You can learn how to deal with this tool in the Ultimate Guide to Google Trends.

4. Go Through Google Ads Search Terms Report

When it comes to online advertising and PPC keywords, the Search Terms report often plays an essential role, as you will see the queries that are actually driving traffic to your site.

An example of Google Ads Search terms report

With the help of Google Ads Search Queries, you will be given helpful statistics, like which queries are working and which are not. Additionally, you can also set negatives from the Google Ads interface directly. Sadly, the Google Ads Search Terms report was cut off. This resulted in an up to a 60% decrease in search term visibility. However, it is still considered a viable source for keywords, and we recommend using it.

5. Visit Google Search Console

When you link the Google Search Console to your Google Ads account, you will be able to glance through organic and paid keywords. This data will be on the keyword and search query levels, and helps you to see the organic vs. paid terms’ incremental value. This is excellent news for Google Ads campaigns and paid advertisers. This new spin will allow you to see organic and new opportunities, including paid ones.

In the simple report, you will see whether your ads perform well organically or whether you may have to pause the keywords or drop your bids if you are on a tight budget. If you are an advertiser that provides both SEO and PPC to the same customers, this is quite a positive move.

6. Spy on Your Competitors to Uncover Missing Keywords

Competitor analysis is a valuable marketing approach both for understanding how advertisers perform in your niche and for discovering profitable insights such as missing keywords. By saying missing keywords, we mean keywords that your competitors are targeting, but you are not. Keywords that both you and your competitors are targeting are called shared. To find missing keywords, you don’t need to iterate them manually over Google Search. With PromoNavi’s Competitor Analysis tool, the “keyword gaps” are available to you in one click. How it works:

• Enter your domain name and your competitors’ URLs; you can use domain suggestions as well. Run an analysis.

You can enter up to 3 competitors

• Scroll down the page to the “Paid Keywords” section. On the “Missing” tab, you can see all the keywords that your competitors have been targeting for the last 30 days.

Competitors’ keywords are divided into 3 tabs: all keywords, missing, and shared ones

• Use filters to pick the relevant keywords for your campaigns. We recommend you try an interactive “Keywords Overlap” chart. Hover the cursor over the overlapping part and click it to filter out shared keywords. If you want to see unique keywords for a certain domain, click the non-overlapping part of the appropriate circle.

You can quickly pick keywords for certain domains

• Download keywords in a CSV file or add them to your campaigns directly from the PromoNavi interface.

7. Expand Your PPC Keywords List with Effective Suggestions

There are third-party apps and sites that can help you with keywords for Google Ad campaigns. One of these includes PromoNavi; more specifically, PromoNavi’s “Expand Your Keywords List” tool.

Link your Google Ads account to PromoNavi and go to the “Campaign Optimization” section to find the keyword recommendation feature. This particular tool will help you look for new and useful keywords to add to your Google Ads campaign. Thanks to this feature, your ads will receive more clicks, and your campaign will be more effective.

The table of suggested keywords, with potential clicks increase and other useful metrics. Both beginners and professionals can use this tool. Additionally, all of the data from Google Analytics and Google Ads are combined, which allows you to make informed decisions while choosing particular keywords from a variety of options.

PPC Keywords – Final Thoughts

Overall, keywords play an essential role when it comes to PPC campaigns. Through proper utilization, you can even reach future potential clients and customers. Understanding the data you’re working with can better help inform your future marketing efforts while maximizing the efficacy of current campaigns. With the help of the methods mentioned above, you’ll get your ads up and running more effectively with ease.

The post 7 Ways to Find the Best PPC Keywords appeared first on DesignWebKit.

Their ability to reach the global audience has never failed to fascinate them. This reach has proven to be a great way to work on customer relationships. Not only do these promote inclusivity, but it is also easy to measure the indispensable data of our audiences. But, how do we humanize these virtual events to make them relatable for more people? After all, we are not meeting anyone. Or, how do we let the world know about the virtual event we are hosting? I have a one-word answer for you – a giveaway.

Giveaway – The Best Way to Promote Virtual Events

A giveaway is one of the top marketing strategies nowadays, and for good reason. It is a great way to bring more people on board who will willingly spread the word about your event, turning them into the faces of your brand. Once your digital brand gets a face(s), building connections becomes way easier than otherwise. Your prospects want to know that there are people behind that brand and not just a robotic presence.

From growing your reach to drawing new leads, giveaways are action-packed when conducted strategically. Moreover, it also helps you gain visibility on the SERPs when you optimize your landing page for the giveaway. You can use rank tracking tools to see where you stand as compared to your competitors. Still not convinced?

Why should you be using social media giveaways to promote virtual events? The answer is simple – to create brand and event advocates. When you announce a giveaway for your event, you will be creating a buzz. Use this social media giveaway (and the associated buzz) to tap into an untapped segment of your audience. In other words, when you use a giveaway, your current audience will help you find more audiences.

Giveaways end with rewards. These rewards are what excite your audience and persuade them to participate. Once they do, consider them converted into your event advocates. People are more likely to attend an event if it is talked about by other people. That will be the output of the efforts of your event advocates. They will amplify your virtual event to win the giveaway, thus bringing in an improved ROI. This is just one of the many reasons why you should be getting into giveaways at all. Find the other four below:

Create a Buzz Around Your Event

One of the many benefits of hosting a giveaway is to get your audience excited. Creating a buzz around your event will bring more footfall to your virtual event, turning it into a success. In-person events and trade shows have their own way of attracting customers. From free sampling to giving away branded merchandise, everything has been tried and tested. But how does a virtual event grow the excitement around it? By offering a chance to win such rewards. These rewards could range from free tickets to your events to a fun-filled goodie bag.

If your budget allows, you could also give away a free hamper full of exciting products to all your attendees a few days before the event. It will promote your event further. Whatever you decide, know that your target audience will be on their toes to get their hands on the prize. The better your reward, the more passionate your audience will be. As a result, your event will be one of the most talked-about events among your target group, all thanks to a giveaway.

Ideal for User-generated Content

As we have discussed before, people are more inclined towards something that others are talking about. It helps induce a sense of confidence and trust among them. When you launch a giveaway, you will most likely have a marketing strategy circling UGC. UGC or user-generated content is the content that your participants will be creating as a part of the giveaway.

UGC happens to be one of the most crucial aspects of content marketing strategy as it helps to humanize a brand. In fact, for a majority of marketers, it is among the most valuable forms of content marketing. For instance, AirBnB only uses the photographs clicked by its customers across the globe.

It influences the purchase decision of individuals and also makes the brand look a lot more authentic. Today, hosting a giveaway or a contest is one of the most effective strategies to motivate the audience to click and share high-quality content. By using free tickets, exclusive branded merchandise, and leveraging quirky hashtags, you will have overflowing user-generated content. You can also ask winners to share their prizes on social media, and this will set a base for your upcoming giveaways.

Brings People Together

One thing that we all crave in this technology-led world is a human connection. A social media giveaway is the perfect way to address that. When hosting a virtual event, it can get slightly challenging to bring physically distanced people together. By announcing a giveaway and encouraging your audience to participate, you can bridge the gap between them, at least virtually, if not physically. There are plenty of ways to do this.

You can make tagging other friends in the comments or sharing the content on stories mandatory for participation in your giveaway. If you plan to give away a free goodie bag of products to your attendees, make sure it is interesting. If your audience finds the products fun and exciting, they will want to share them with others on their personal social media handles. Imagine this scenario. You sent a fun-filled hamper to an attendee. She got excited and decided to share photos of the hamper on her social media. Now, one, you got a chance to reach an untapped segment of potential customers.

Secondly, it could be a conversation starter, and your audience can find each other to build a small social community. Giving your audience a chance to get together with like-minded individuals is perhaps the best reason to do it.

Promote Virtual Events – Magnify Your Reach

One of the fascinating things about a virtual event is the reach. Unlike in-person events, virtual events can tap into a much wider audience. You can even filter your audience and target a particular set of people based on their gender, age, or even geographical location. All this is best leveraged when you promote your event well. You will need proper strategies in place to expand your audience.

One of the proven ways to do this is hosting a giveaway. It helps spread the word about your brand and event even among those who have never heard about it. You will be expanding your reach to the followers of your audience. They might not be following you, but you are probably the perfect fit for them. In short, it will turn the cold audience warm, adding to your return. This improved ROI is what makes giveaway a great option.

How Can You Promote Your Giveaways?

Now that you’re convinced that you need to announce a giveaway, what are the best practices to do it? Let’s check them out below:

Optimize Your Landing Page

Once you have planned your giveaway, make sure to create a landing page for the same. A landing page is a crucial digital marketing tool. It is a standalone web page that is built only for a particular campaign. In your case, a giveaway. It is the most crucial page in your entire strategy. Why? Because this is where the conversions take place. There are plenty of factors to be careful of when optimizing the landing page for an improved ROI.

You will need to find the relevant keywords to rank at the top of SERPs. Keywords are the terms that your prospects type in the search engines to find a solution to their problems. You can use free keyword research tools to find pertinent keywords for your page. Apart from this, you should also focus on adding a proper call to action. Make sure the CTA is persuasive and that interactive elements in your landing page are easily accessible.

Request Sharing on Social Media

One thing you cannot get wrong is making sure that you ask your audience to spread the word. Indeed, true followers will do it by themselves if they like your brand and are excited about the event. But another segment will need that push. To ensure this, you should be requesting your audience to share the giveaway on their respective social media handles. You can use it as one of the prerequisite steps to be a part of the giveaway. It is also a great way to multiply your leads. When your audience shares the content under your brand or event name, you will get visibility in front of their social media friends. Thus, expanding your reach.

Promote Virtual Events by Using Email Newsletters

Emails have been making our lives easy since the 1990s. In the world of professionals, emails have proven to be the best form of communication. Why not leverage it to make your audience aware of your giveaway? Your subscribers are your biggest fans. They love to know about what’s new with you and the upgrades in your brand. Make use of a newsletter to create a buzz around your virtual event and giveaway. Give a direct link to the landing page of your giveaway to make things easier and convenient for them. They deserve it.

You can schedule an email series leading up to the final day of the giveaway as reminder newsletters for your subscribers to participate. Once your giveaway is over and you are announcing your winner, do not leave your subscribers hanging. Send an announcement about who won what. It will make your audience curious about the next giveaway!

Use All Your Social Media Platforms

Today, there are too many social media channels to count. Instagram, Facebook, LinkedIn, Twitter, and TikTok are the leading platforms of the digital world. Yet, brands are suggested to be picky. They should only use those platforms that are the most beneficial to them. Using every platform will not be profitable in any manner. I am sure you have your social media platforms identified. You should host a giveaway for your virtual event only after you have a certain number of followers. It’s easier to attract participants this way.

Once you have planned, promote your giveaway on your different channels. Ensure that you are not using the same creatives across different platforms. There are two reasons for doing this. One, every individual has a preference. They may use Twitter but not LinkedIn. How will they get aware if you only promote on Twitter? Second, you might also have a few individuals who follow you on all channels. They don’t want to see the same content posted everywhere. That will be too monotonous for them. Thus, be careful while promoting your giveaway on your social media.

Promote Virtual Events – Get an Influencer on Board

Influencer marketing is one of the most effective contemporary marketing strategies. It has smoothly transitioned from becoming a buzzword to being an integral part of branding. Last valued at USD 7.68 billion in 2020, this form of marketing is expected to further increase at a compound annual growth rate (CAGR) of 30.3% from 2021 to 2028.  Nowadays, several brands are finding ways to work with micro-influencers. Since they do not have as many followers as macro-influencers, most take their time to interact with their audience.

You need influencers who can keep their audience engaged. Having a good number of followers won’t be helpful if the engagement rate is poor. When you get influencers on board, you can reach several thousands of individuals at once. It will further add to your visibility and reach.

Do Paid Advertising

Indeed, there are plenty of ways for you to promote your giveaway organically. But paid advertising is the medium that takes you beyond organic reach. Paid advertising has proven to be among the most sought-after ways to attract a highly targeted audience. With paid advertising, you can narrow down your audience based on their gender, geographical location, age group, preferences, tastes, and a lot more. The list is never-ending.

It increases the chances of tapping a new segment of the audience and converting them into participants aka your future customer. At times, you will come across prospects that might not be too willing to participate but would be interested in the event. A lead will be generated without any other motivational factor. They just didn’t know about you earlier. That is where promoting just one giveaway can take you. It can do wonders for your brand and your event.

Partner with Other Brands

If you’re just starting, get under the wings of a big name in the industry for this giveaway. It will get you more exposure and double the results for you. Choose a company that often runs its giveaways or contests regularly. With this method, you can even amp up your rewards and excite your audience further. For this, you should try and look for brands that are in some way related to your niche but are not your direct competitors.

Once you have identified these brands, reach out to them and understand if they are interested in working with you. You should also confirm if they are willing to share one of their products related to the virtual event for the giveaway. If they agree, you are good to go!

Promote Virtual Events with Giveaways – Conclusion

It can often get tricky to add a touch of personalization to virtual events. A giveaway comes to the rescue. It is a perfect way to attract event advocates and showcase the ‘people of your brand’. Giveaways help you expand your reach and promote virtual events even among those who had no idea about you to date. They might just turn out to be the kind of audience that you had been looking for. The opportunities that a giveaway offers are nothing but mind-blowing, making it worth a try.

The post Tips For Using Giveaway To Promote Virtual Events On Social Media appeared first on DesignWebKit.

What is Branding Awareness?

A business’ branding and brand awareness directly influence customer recognition. You can enhance your brand awareness using branding tools and techniques. This will scale your reputation in the market. An increase in brand awareness means that the audience recognizes you with your business name, logo, or content. Every product has a limited lifecycle, but a brand can last forever.

Why is Branding Important?

Branding is an essential technique to help your audience reach out to your business for their solutions. It also increases your reliability in the market so potential customers feel comfortable with your business. Branding is the first step in the marketing funnel and it helps convert wide-ranging audiences into potential customers. Here are some benefits of branding that you should consider:

    Stand Out from the Competition

No matter what type of products or services you offer, innovation is crucial. It’s what gives you an edge over competitors. Branding gives you unique and special visibility in the market. Furthermore, it gives your audience reasons to purchase products and services from your business.

    Create a Brand Experience for Your Customer

If you want to succeed in the market and increase your brand effectiveness, your audience should receive a consistent experience from your business. Whether they reach out to your business through social media accounts, email, or visit your physical store, they should enjoy a good experience. With proper branding, your customers will receive the same experience from your sales and marketing activities each time.

  Build Brand Recognition

If you want to stay afloat in such a competitive industry, your business needs to stay relevant. How? By being recognizable. This means having an impactful logo, a user-friendly website, and other impressive brand assets. All these elements should have a distinct style so your potential customers can easily recognize your brand.

Ways to Increase Your Brand Effectiveness

Here are some techniques that you should follow to increase your branding efficiency.

Brand Effectiveness – Write Blogs for Different Websites

Writing guest posts will enhance your brand’s reach and increase your reliability in the market. This does not mean that you should focus on guest posts instead of creating your own blog posts. Rather, you need to engage your existing audience with your blog posts and increase your traffic through guest blogging. When writing posts for other websites, you should include a call to action to channel the audience to your website. Your goal should be to address the pain points of your target audience and provide solutions to their problems. This will grab your audience’s attention, allowing them to recognize your business easily.

    Create Attractive Content & Improve Brand Effectiveness

You can lure in a bigger audience by posting attractive content on your website and social media platforms. The content may include images, articles, and videos. With powerful content, you can also grow your revenue and influence your customers’ buying decisions. Remember that your target audience is looking for a reputable business to solve their problems. By creating video marketing campaigns, you can share product information with audiences that prefer video content as opposed to pictures and articles. Furthermore, you can create different types of videos for branding purposes, such as live videos, 2D videos, and motion graphics. You can either hire a professional team for creating video campaigns or learn how to use motion graphics in advertising.

Brand Effectiveness Strategy – Improve Your Website’s SEO

If your marketing team doesn’t know about search engine optimization, you are already lagging behind the competition. SEO increases your website’s traffic and rate of discovery. Today, almost every brand focuses on SEO content to enhance its visibility on search engines. If you effectively optimize your website with the search engine, your target audience can easily find your website for their solutions. The goal is for your business’ website to rank among the topmost relevant searches. When you are among the top searches, the audience will consider your business trustworthy and credible. Statistics suggest that about 75% of the users do not move to the second page while searching for content. So, if your website’s content makes it to the first page, there are higher chances that your target audience will visit your website.

    Promote Your Brand with Referral Program

Referral programs are an effective method to increase your branding. A referral program will convert your existing customers into brand ambassadors and they will promote your brand on your behalf. The main purpose of branding is to engage new leads and connect them with your business. But, the most important benefit of this campaign is that it brings loyal customers through branding activities. Furthermore, these referral programs will bring a potential audience and increase your conversion rate. This campaign also enhances your customer experience as you will be rewarding your customers in exchange for a bigger audience.

    Increase Your Social Media Visibility & Enhance Brand Effectiveness

A decade ago, social media marketing didn’t exist and businesses relied on traditional branding methods, including billboards, magazines, and print advertisements. However, as audience engagement increases on social media, businesses are utilizing these platforms for brand promotions. This branding method boosts brand awareness by connecting with the target audience through social media platforms. This is an optimized technique to target your potential audience and increase your brand awareness. Social media helps businesses effectively reach out to potential customers. Before implementing a social media branding strategy, you need to consider various steps. These steps involve conducting market research, understanding the audience’s behavior, and integrating all your social media accounts.

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Who is a Digital Marketing Specialist?

A digital marketing specialist is a professional who is responsible for marketing the products and services through digital mediums, using the skill set of digital marketing. Both traditional marketing and digital marketing aimed at reaching different markets. The difference is that digital marketing is comparatively cost-effective compared to traditional marketing methods. Digital marketing comprises new tools and techniques to market the business. These tools can be customized too, as per the business requirements. The key responsibilities of a digital marketing specialist include

• Design, implementation, and monitoring of SEO campaigns.
• Analysis and optimization of PPC campaigns.
• Supervision content marketing campaigns.
• Utilization of social media networks (for traffic, awareness, and sales).
• Managing the digital marketing team.
• Coordinate the activities of all digital campaigns.

The digital marketing specialist is an expert in different digital marketing techniques such as pay per click(PPC), paid ads, Search Engine Optimization(SEO), Search Engine Marketing(SEO), etc.

How to Become a Digital Marketing Specialist – Qualifications and Skills

The qualification that digital marketing requires is that the candidate should have graduated from a recognized university or institute. So below mentioned are the skills that make you an expert in Digital Marketing.

Writing and Editing Skills

In the process of digital marketing, it is the content that rules the platform. So make sure that you put it correctly. All the information written should be right. And the basic grammatical and sentence formation skills must also be applied. The right content will help you to engage with your audience and gain a positive impression. Creativity in the content is often an added advantage that makes it easier for people to remember.

SEO and SEM Skills

There is something beyond content that makes it worthy enough to read. it is the inclusion of keywords in a way that nothing important should be missed. So the SEO stands for search engine optimization that aims at getting the website content rank higher on the search engine results. The SEM stands for Search Engine Marketing, which means the businesses advertise themselves in the form of paid ads. These ads are displayed during the search engine results. So the digital marketer should be aware of all Google’s and other search engine algorithms for search results

Data Analysis

Data analysis is a process of observing the data and extracting meaningful information from it. so with the usage of databases, the data has been stored and it is of no use unless some meaningful information is extracted from it. so what data analysts do is that they use some tools and techniques to examine the data. Later on, it is used for making business decisions (big or small). Here the marketer should keep track of the marketing activities and their impact on the business.

Communication Skills

It is one of the important skills that businesses should consider. Often they are so busy with creating the product in their own ways that they forget to get the customer feedback. It leaves disappointment and negativity in the customer’s mind when the service doesn’t meet the expectations.

How to Become a Digital Marketing Specialist – Email Marketing

Email marketing is also one of the effective ways of digital marketing strategies. So the marketer should know the techniques of email marketing such as analyzing click rates, identifying platform navigation, and running email campaigns, etc. the tools and metrics used for these campaigns support a lot, and also it should be known where all these tools should be applied. 

Customer Relationship Management

Customer Relationship Management is the process of making the customer experience more interesting and satisfying. So the digital marketing strategies should be aligned in such a way that it should meet the consumer’s needs as well as they should keep up with their feedback and suggestions.

Social Media Advertising

Recent years have seen the growth of social media platforms like never before. With some new interesting features and developments, people have engaged with it effectively. So the marketers have utilized this opportunity to market themselves on these platforms. Social media advertising, boosted posts, trending hashtags, business pages and groups, etc. are the principles that govern social media marketing. 

How to Become a Digital Marketing Specialist – Paid Ads

Regular posting and making the hashtags trending is one aspect of social media advertising. Some businesses also opt for paid media advertising. The ads are helpful in reaching people at a larger scale and increase the leads.

Designing

When you market your business online, you definitely need an attractive website. The user experience must also be amazing. So the business must have good graphic designers and UI/UX designers. All these aspects make sure that the user experience remains good. If the business cannot afford expenses then they must strive to keep up with basic design skills, such that the website doesn’t look complicated.

Mobile Marketing

The website and social media handles play an important role in gathering traffic to the business. Another important aspect is that the business should also strive to enter the world of mobile marketing. So it is clear that people utilize their gap time and browse different things through their smartphones. They end up discovering new products and businesses. Developing mobile applications is an investment worth making, as it drives business sales.

How to Become a Digital Marketing Specialist – Conclusion

Since it is clear that the digital marketing industry will be seeing growth in the upcoming years, the idea on how to become a digital marketing specialist is worth the risk. Even during the time of the pandemic, it was digital advertising that helped businesses with their operations. Also, the average salary of a digital marketing specialist in India is ₹349,992, according to Payscale. If you are a marketing enthusiast or any professional who would be passionate to interact with the audience, then you must definitely go for the path of digital marketing. Start your journey by learning all the aspects of digital marketing. One of the ways is to enroll in an online digital marketing course, as it will offer you the benefit of learning at your own pace and location.

The post How to Become a Digital Marketing Specialist – Requirements  appeared first on DesignWebKit.

In simple words, PPC is a process of buying paid traffic to websites. In this online advertising model, advertisers display ads for their goods and services over different search engines and pay fees each time a visitor clicks on the placed ads. It is a powerful tool to get lots of traffic to your website and lead generation opportunities within a short duration of time.

The success of PPC campaigns depends on how well you accommodate the current PPC trends and adopt them in your PPC exercise. So, do you want to know what are the major PPC advertising trends 2018? If yes, then go through the list below. It will help you to make substantial improvements in your own PPC campaigns in 2018 and mint money easily:

Use Long Tail Keywords to Target The larger Audience

There are many ways to get the required information about the targeted audience. As more and more people are using the internet on mobile devices, desktops, laptops, tablets, and other internet-enabled devices, it is very important to you to understand how customers behave while visiting your website. This will help you to know the desires of potential customers and create PPC campaigns accordingly.

In 2018, digital marketing professionals and SEO specialists need to pay more attention to research and find long tail keywords in their niche. It will enable them to target user’s specific queries easily and meet their needs without any hassle.

They must focus on developing PPC campaigns based on the user’s behavior. Don’t concentrate entirely on the conversion/buying stage. Take all possible measures to gather more information about the targeted audience and try to know what they expect from you.

Accelerated Mobile Pages (AMP)

As people are spending lots of time on their mobile devices, mobile PPC campaigns will give a great boost to your web-based business. There are a large number of tech-geeks who spend at least 15 hours per week on different mobile devices, a healthy amalgamation of Mobile PPC Campaigns and social media advertising will help you a lot.

So, you must focus on audience targeting on mobile devices. Just make your website responsive to all mobile devices and optimize it perfectly for search engines and people like. By doing so, you will be able to meet the buyer’s expectations and increase the chances of lead generation manifold.

Google Shopping Will Grow

Although Google Shopping is not new to advertising trends 2018, it is increasing swiftly with each passing day. This trend is likely to boom in 2018. This powerful tool helps all vendors to grow their sales significantly.

Besides this, Shopping Ads should have eye-catching images so that visitors can click them and buy the offered products/services. Even Google has updated its features to support the use of such types of ads. It helps users to find, research and compare different products easily and choose the best ones for themselves.

In 2018, you will have to start shopping campaigns differently. Just research and understand how it works and how it is applicable in your case. Just add good quality pictures to your products and provide the all-inclusive information to make your PPC campaigns successful.

Website Loading Speed Matters A Lot

When you take all possible steps to make your PPC campaigns successful, don’t ignore the loading speed of your website or its pages. If your website is slow, Google will not prefer your website while displaying results.

If you don’t tackle the issues ASAP, you are likely to lose almost 60% of your total business coming from big and small screens. A website with slow loading speed has higher bounce rate and negative remarks from visitors. You can’t expect your PPC campaigns to shower money in your wallet with a slow loading website.

So, be active, use the free tools Website Speed Test Tools and measure the main culprits that are making your website slow. Based on the output, take all possible steps to make your website faster. PPC campaigns done for faster websites have higher chances of success.

Machine Learning Will Be In Limelight

Since long, advertisers used to do the A/B testing to understand the effectiveness of their PPC Ad campaigns. Recently, Google pushed them away from the A/B testing model of running two different advertisements and performing the assessment work manually.

In 2018, we will observe that machine learning is getting smarter. For example- you have a PPC ad to target all of your audience throughout the year. Just before the Black Friday, you create a PPC Ad to grow your holiday sales.

Then, the machine learning will gaze how these two ads are performing. Soon, you would come to know that holiday sales are doing much better than the previous ad. Depending on the output, you will make the require changes in your PPC campaigns and easily recover the invested amount.

Demographic Targeting Will Multiply

The main aim of PPC campaigns to get more traffic to websites and convert them into leads as far as possible. Keyword-based search ads have ruled the web since long. Generally, search engines like Google & Bing don’t capture demographic information of the searcher.

However, different social media websites to target customers based on their geographical locations. As social media optimization is an important factor for increasing the ranking of your website and boosting the keyword performance, advertisers will pay more attention to demographic targeting while placing PPC advertisements so that they can make the Ad campaigns successful.

Gmail Ad Is Among Advertising Trends 2018 Too

All advertisers who are interested in growing their businesses and creating leads in bulk will flock to Gmail Ads. It helps them to get a new audience and build brand awareness in an easy way.

As Gmail has more than 900 million active users all over the world, it allows entrepreneurs to find the potential audience and generate business opportunities easily and quickly. Advertisers can give Gmail Ads (Gmail Sponsored Promotions) and expect business opportunities to come in their way in 2018.

As shown in the picture, the advertisement appears in a user’s Gmail inbox under the “Promotions” tab. If interested, users can click on the ad, see the offered products and services, and buy them eventually.

Custom Intend Audience

Many advertisers find it very difficult to offer personalized advertisements to a large number of customers/clients and seek the positive response from them. If you want to personalize your PPC campaigns and earn handsome revenues in 2018, switch to Custom Intend Audience.

Under this scheme, Google allows advertisers to personalize their advertisements on the Google Display Network and target only the interested customers who are willing to buy their products and services.

For this, necessary data is collected from your website, campaigns, and YouTube. Google creates auto-generated custom intent audience lists based on the campaign and helps entrepreneurs to sell their products and services in maximum numbers.

Concluding Remarks on the Advertising Trends 2018:

It can be a fun to make predictions about key PPC trends 2018. As an experienced digital marketing professional/ SEO specialists, you should have a close in the past, present and future PPC trends to make your PPC campaigns successful in 2018. These are some major PPC advertising trends 2018 which are likely to rock in 2018. So, prepare yourself for it in advance, do the required homework and fetch success in PPC campaigns easily.

The post Major Advertising Trends 2018 & Updates in PPC Paid Search appeared first on DesignWebKit.

Roofing SEO & Google AdWords

People are warming up to the idea of using options such as SEO and Google AdWords. These options have proven effective and an easy way to conduct one’s advertisement. Regardless of one’s focus or line of business, these advertising options can help one increase their business’ appeal and reach. In this way, running an AdWords campaign for roofers is easier, cheaper, and more effective than having one’s advert run on a television channel. Internet marketing is indeed the way to go ahead by focusing on an AdWords campaign for roofing companies. So, read on how to run a profitable AdWords, on your own or with professional WillbeCoded AdWords help.

First of all, to successfully manage an AdWords campaign for roofers, one needs to provide accurate information. When a prospect or client clicks on an ad, they need to find the right information that will help them understand that this is the best company with best services in their location. People who are managing the site need to understand that potential clients should only be allowed to see what is accurate and appropriate for prospects’ needs. For instance, the use of Sitelinks extension (the free extension offered by Google) can be an idea worth exploring. Sitelinks extension helps to add up to four additional links in an AdWords ad. This helps to give clients more options to explore a site. Clients will feel comfortable if they visit a site which breaks down information and does not include everything in a single page.

Negative Keywords: What, How, Why To Use

Next in roofing advertising, the use of negative keywords cannot be emphasized enough. Negative keywords are indeed essential and can help to answer the question how to get roofing leads without wasting your budget. Negative keywords work differently because instead of being used to specify where an ad should appear (as, for example, geo-keywords are used), they are used to specify where an ad should not appear. How to get roofing leads? You need to make sure that it is targeting the right people first. This means that only people with roofing needs or problems will be able to view the ads. An AdWords campaign for a roofing company will indeed be more effective if it includes a few hundreds of negative keywords.

Roofing Advertising: How To Get Leads

How to get roofing leads can indeed be an issue worth sweating for. Getting leads is quite easy but getting qualified leads which are from prospects can be quite a problem. However, Google made our work easier by including geo-targeted keywords. And it is a great way of marketing for roofing companies. When it comes to business, location is essential. Thus, targeting the people who are closer to one’s business can increase one’s chances of attracting the right people. Prospects who are far away from one’s business can give to an owner a false hope and the sense that their business is attracting many leads.

Therefore, before setting an AdWords campaign for a roofing company, it is essential to, first of all, define your targets. Afterwards, include geographical keywords which will help to reduce the number of visitors. These also increase the company’s chances of getting and increasing their qualified leads.

In conclusion, marketing for roofing companies is quite a task and it requires careful planning as well as execution. It is quite easy to run an advert for a long time without increasing leads or even the prospective clients. Therefore, the right measures and steps need to be upheld.

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