1. Use Automated PPC Keywords Planner Tools

The automated tools do the lion’s share of the work for you. However, every tool has its pros and cons you should take into account. One of the most widely used free tools is Google Keyword Planner. Once you have accessed the Planner, you will see two cards: “Discover New Keywords” and “Get Search Volume and Forecasts.”

Choose the card that matches your task

As the name suggests, “Discover New Keywords” will help you find new keywords. You first need to enter products and services that are closely related to your business. Once done, a list of keywords that are related to your business will be displayed.

An example of a Keyword Plan

The “Get Search Volume and Forecasts” is an option you can choose if you already have a predefined list of keywords. All you need to do is type them in and check for their search volume. However, this option will not help you generate new keywords. This tool has been designed specifically for PPC advertisers, and you will find a lot of features, like keyword bidding, that will help you with your campaigns. However, Google Keyword Planner has its cons:

• You can only collect keywords for no more than 10 basic phrases at once. This restriction makes Google Keyword Planner not so convenient when providing keyword research for a wide range of products or services.

If you are trying to enter more than 10 keywords, the system returns an error

• If you entered your domain at the initial stage of keyword collecting, you will not be able to use the “Grouped ideas” option. Let’s say you’ve collected 3,000 keywords, removed irrelevant ones from the list, and now you want to quickly break them up into groups – but the system doesn’t allow you to do this. When you remove the domain name, the keyword count rises up to 3,500. As a result, you have to clean the keyword list once again.

Google notifies you that the keyword grouping feature is unavailable if you’ve entered the domain name

• Google Keyword Planner discovers fewer keywords than you can discover with third parties. For example, for the basic phrase “PPC agency,” Google’s tool suggests 691 keywords in the US. For the same phrase and geo-targeting, the PromoNavi’s Keyword Planner gives you 983 phrase-match keywords, 813 related keywords, and 32 search suggestions.

The number of keywords in Google Keyword Planner

The number of keywords in Promonavi for the same basic phrases is much higher

Also, using PromoNavi’s Keyword Planner, you aren’t restricted to 10 basic phrases per search.

2. Scrape Google Search Autocompletes and Recent Searches

Google Search autocomplete is a search feature that predicts users’ queries and provides suggestions based on the user’s demographics.

An example of Google Search autocomplete

Google autocomplete sometimes provides funny user habits and has accidentally spoiled many unreleased TV shows, movies, and video games. However, as PPC marketers, we suggest you take advantage of these suggestions and scrape Google autocomplete to find effective keywords. Another source of keywords is the “Related Searches” section at the bottom of Google’s Search results page. Here you can find ideas for your keyword list expansion.

An example of Related Searches

To automate the keyword scraping, you can make use of PromoNavi’s Keyword Planner. Through the use of this tool, all related keywords and autocomplete suggestions will be conveniently shown to you in a table.

Related keywords and Google autocomplete suggestions in PromoNavi

3. Keep an Eye on Google Trends

Google Trends is a free tool that will help you understand and know what topics are trending in people’s minds around the world. You will find all types of events, ranging from local to global, and everything in between. Google Trends analyzes samples of search data to measure interest in various topics and presents it as a graph. Since 2004, the entirety of Google searches has been recorded and updated in real-time.

When it comes to keywords, browsing through the Trending Searches section may not be your best option. The nature of your business may be too specific to even land on the top 20 results. However, if you have not found any instant suggestions, you can head over to the Explore section filled with all the information related to search queries that have a higher search volume. Here, you can easily find related queries with rising popularity.

An example of related queries in Google Trends

Google Trends is a powerful tool for marketers. With its help, you can identify seasonal trends, discover keyword ideas, find the best wording for high-frequency keywords, and much more. You can learn how to deal with this tool in the Ultimate Guide to Google Trends.

4. Go Through Google Ads Search Terms Report

When it comes to online advertising and PPC keywords, the Search Terms report often plays an essential role, as you will see the queries that are actually driving traffic to your site.

An example of Google Ads Search terms report

With the help of Google Ads Search Queries, you will be given helpful statistics, like which queries are working and which are not. Additionally, you can also set negatives from the Google Ads interface directly. Sadly, the Google Ads Search Terms report was cut off. This resulted in an up to a 60% decrease in search term visibility. However, it is still considered a viable source for keywords, and we recommend using it.

5. Visit Google Search Console

When you link the Google Search Console to your Google Ads account, you will be able to glance through organic and paid keywords. This data will be on the keyword and search query levels, and helps you to see the organic vs. paid terms’ incremental value. This is excellent news for Google Ads campaigns and paid advertisers. This new spin will allow you to see organic and new opportunities, including paid ones.

In the simple report, you will see whether your ads perform well organically or whether you may have to pause the keywords or drop your bids if you are on a tight budget. If you are an advertiser that provides both SEO and PPC to the same customers, this is quite a positive move.

6. Spy on Your Competitors to Uncover Missing Keywords

Competitor analysis is a valuable marketing approach both for understanding how advertisers perform in your niche and for discovering profitable insights such as missing keywords. By saying missing keywords, we mean keywords that your competitors are targeting, but you are not. Keywords that both you and your competitors are targeting are called shared. To find missing keywords, you don’t need to iterate them manually over Google Search. With PromoNavi’s Competitor Analysis tool, the “keyword gaps” are available to you in one click. How it works:

• Enter your domain name and your competitors’ URLs; you can use domain suggestions as well. Run an analysis.

You can enter up to 3 competitors

• Scroll down the page to the “Paid Keywords” section. On the “Missing” tab, you can see all the keywords that your competitors have been targeting for the last 30 days.

Competitors’ keywords are divided into 3 tabs: all keywords, missing, and shared ones

• Use filters to pick the relevant keywords for your campaigns. We recommend you try an interactive “Keywords Overlap” chart. Hover the cursor over the overlapping part and click it to filter out shared keywords. If you want to see unique keywords for a certain domain, click the non-overlapping part of the appropriate circle.

You can quickly pick keywords for certain domains

• Download keywords in a CSV file or add them to your campaigns directly from the PromoNavi interface.

7. Expand Your PPC Keywords List with Effective Suggestions

There are third-party apps and sites that can help you with keywords for Google Ad campaigns. One of these includes PromoNavi; more specifically, PromoNavi’s “Expand Your Keywords List” tool.

Link your Google Ads account to PromoNavi and go to the “Campaign Optimization” section to find the keyword recommendation feature. This particular tool will help you look for new and useful keywords to add to your Google Ads campaign. Thanks to this feature, your ads will receive more clicks, and your campaign will be more effective.

The table of suggested keywords, with potential clicks increase and other useful metrics. Both beginners and professionals can use this tool. Additionally, all of the data from Google Analytics and Google Ads are combined, which allows you to make informed decisions while choosing particular keywords from a variety of options.

PPC Keywords – Final Thoughts

Overall, keywords play an essential role when it comes to PPC campaigns. Through proper utilization, you can even reach future potential clients and customers. Understanding the data you’re working with can better help inform your future marketing efforts while maximizing the efficacy of current campaigns. With the help of the methods mentioned above, you’ll get your ads up and running more effectively with ease.

The post 7 Ways to Find the Best PPC Keywords appeared first on DesignWebKit.

Work Backwards from Written Queries

Write down ten questions potential customers might ask about your product or service. From there, spend time coming up with how people would say those same things. This is how to work backward from written to spoken language, and it’s at the heart of making voice search work for your design team. For example, someone might key in the best neurologists in south Kansas City Missouri. However, chances are that no one would speak the query that way. Perhaps they’d address their home’s smart speaker by saying, “who are the best neurologists in Kansas City, Missouri?”

Voice Search Tips – Analyze Competitors’ SEO

It’s possible to learn a lot by studying competitors’ websites. Even using something as simple as a Chrome SEO toolbar, you can dig into a rival’s main pages and find out how they’re doing with search engine optimization. How can this data help you with voice search tips? For starters, it will show you some of the keywords your competitor has chosen and the context around those words. From there, your team can build natural voice queries that encompass the same words but in a more spoken word way. If you’re not sure how to get started with this kind of effort, review a simple guide on the best SEO toolbars for Chrome, and put the power of competition research to work for you.

Seed Current Blog Posts

Revise blog posts so that they contain naturally spoken terms to capture more voice searches. This task doesn’t take as much time as you might suspect because you’re merely seeding one or two voiced phrases or terms into each relevant blog post, not rewriting entire articles.

Voice Search Tips – Go Local

For whatever reason, human beings tend to use location words much more frequently in voice searches than in written (typed) ones. This can be especially important for local businesses regarding web design. Possibly it’s because voice search is often used while driving, which means people are actively looking for a retail store or service provider that can give them what they need, so they add the location tag, as in, “where are drive-thru fast-food restaurants in downtown Seattle?” When you begin to add voice search terms and phrases to your commercial site, don’t forget to include lots of geographic names.

The post 4 Voice Search Tips for Web Designers appeared first on DesignWebKit.

Rank Higher on Google – Always Create Unique Content

The first and the most important thing you need to know is that Google highly discourages plagiarized content. Therefore, if you want your content to be ranked by Google, then the first thing you need to know is to make sure that your content is 100% unique and copy it from anywhere.

This practice will help you to attract more readers as the readers are always looking for fresh content. And, more readers mean that you’ll get more traffic, and more traffic will make you noticeable for Google. So, writing unique and quality content is the first step of this series. Therefore, you need to make sure that only experienced and qualified writers are writing your content so that you have higher chances of getting it ranked.

Make Sure to Create Engaging Content

Although everyone is always using their phone, it has lowered the attention span of the audience. People don’t take time and read anything as long as it is not engaging enough to catch their attention. Therefore, if you want your content to be ranked, you need to make sure that you understand what your targeted audience wants to read.

Once you’ve studied your audience, now it’s time to create content that they find interesting and worth engaging too. It’ll help you get more traffic to your site, and you might be able to get potential leads. So, make sure that your content is always specific, easy to understand, and relevant to your audience.

Rank Higher on Google – Place Your Anchor Texts Carefully

If you are posting your content offsite and expecting Google to rank it, you have to be even more careful. First of all, you need to place your site’s link in a very natural and subtle way. Then your readers don’t consider it just another advertisement pitch. You need to make sure that your content is compelling enough for your reader to open the content’s link.

It is only possible if you’ll place the anchor text in a natural way as possible. Otherwise, you might not get the results that you are looking for.

Choose the Right Platform for Your Content

Again, if you are making an effort to rank your offsite content, you have to make sure you choose the right platform. For example, if your business is related to home décor, you must choose a blogger or influencer for home décor ideas. It’ll help you reach a greater number of audiences. As a result, your site or content will be ranked. You must always be a relevant and most appropriate platform to publish your content because you will definitely get some benefits from the content you are posting.

Rank Higher on Google – Original Ideas Work the Best

Lastly, it would help if you remembered that people are always looking for something new and something original. It means that you must know that you bring creativity to your content so that people want to read it. You might need to get the help of professionals. However, if you can choose the right people for the right job, then all your money and efforts will be paid off. 

The post Rank Higher on Google – 5 Ways To Improve Your Content appeared first on DesignWebKit.

SEO Experts Traits

Selling SEO to your clients is a lucrative venture. If you’re able to make a name for yourself as a great search engine optimization techniques expert. But, what exactly is a “great SEO techniques expert”? What traits must you possess?

Dependable

This goes beyond simply having the skill and knowledge to do SEO properly. Being dependable is a trait that puts a big emphasis on your ability to make good judgment calls. As we already know, the tech industry is incredibly dynamic. One can even say that it’s alive. Being a dependable person doesn’t simply mean that you do things correctly once. This is a habit formed through consistency.

Responsive

As previously established, the tech industry is ever-changing. The truest fact about SEO is that we are all at the mercy of Google and their search algorithm. We’re in their playground, after all. So, that means that they are in no way required to inform us of any changes to their algorithm. This means that your SEO campaign including search engine optimization techniques may need to change at any time. It takes a true SEO master to be able to not only detect these changes but also adapt to them.

Effective

A results-oriented person is going to have a comprehensive understanding of their tools, their metrics, and the underlying information. This trait does not simply shine through in results but also in your work ethic. Your level of productivity, as well as your ability to stay organized, is going to be a good indicator of your efficacy. There’s no need to micromanage an effective partner.

Enthusiastic

An expert provinding SEO services and who truly takes to heart how his or her client’s website fares is more likely to do everything to get things done. If you truly care for your client, it shows in how meticulously and thoroughly you perform your tasks. An enthusiastic search engine optimization techniques pro is more than willing to learn new things in order to add value to their clients.

Certified

Now that we’ve discussed the traits of a great search engine optimization techniques pro, let’s delve into the more technical aspect, shall we? Because while you may indeed have all these traits, your clients are surely going to want more than that.

The surest proof of your capability will often be seen in certifications and other types of documentation. This principle is especially true when you look into the importance of having your diploma trying to apply for any job.

So, if you truly want to become a search engine optimization techniques expert, you’re going to need to get these certifications and courses to cement your credibility with clients.

How Can I Get SEO Certification?

There a wide variety of SEO courses and certifications that specialize in the many aspects of SEO. Some courses are designed to teach you how to craft the best possible keyword strategy. While others are going to focus more on off-page and on-page SEO. It’s pretty much like the continuing education courses that every profession has.

Now, an SEO certification is different from an SEO-related course. These certifications often offer more in-depth training in search engine optimization techniques. This is often the path to take if you wish to become an expert in the field of SEO techniques.

This task is one that is beset by a number of complexities and it also requires the mastery of a lot of techniques. SEO is fragile and is ever-changing and because of this. It is imperative that each of the search engine optimization techniques pros is constantly up-to-date with the latest information on trends.

Applying Search Engine Optimization Techniques – a Never-Ending Process?

Search engine optimization techniques specialists have to keep up with the ever-changing dynamics of the field. The Google algorithm that is responsible for indexing websites can be altered without Google even making an announcement. One major change made recently was the increased emphasis on mobile-friendly websites.

While investing in any of these courses does not guarantee you success, it will guarantee you confidence. The confidence in your own abilities.

Where Can I Join These SEO Courses?

SEMrush Academy

The SEMrush Academy has a wide array of SEO Fundamental courses as well as Technical SEO programs. They will surely equip you well enough to become a search engine optimization techniques expert. The main advantage of opting to take your courses through SEMRush is that their modules get regular updates because the Academy will often introduce new features.

Not only that, but some of the best search engine optimization techniques experts prepare all these courses. These experts include Greg Gifford and Bastian Grimm. And if that wasn’t enough to get you to sign onto the program, then this most likely will. All these courses are FREE.

Yoast SEO Training Academy

Yoast offers courses such as SEO for WordPress, Site Structure Training, as well as SEO copywriting training programs. You’re unlikely to find a training program as complete as the ones found on Yoast. These programs are the classes you take if you want to have a much deeper understanding of search engine optimization techniques.

The SEO Playbook

Different people learn in different ways. Some are more accustomed to learning through reading, others through lectures, and some learn best when they are able to observe how the task is performed. The courses on the SEO Playbook cater to the third type of learner mentioned.

Yes, as a student, you’re going to be given the pleasure of witnessing an actual search engine optimization techniques expert at work. Robbie Richards, the course creator, shows students how he implements the lessons and course material on actual businesses.

Students get to see him perform a technical audit as well as create a keyword research document. Besides getting to benefit from Robbie Richards’ expertise, students are also given access to a private Slack community that allows them to interact with Robbie and about 200 other SEO professionals.

So, not only will you be given course material to study, but you’re also going to be able to ask specific questions to actual search engine optimization techniques experts. So, you can compare it to a boarding school environment where students and teachers are able to interact with each other outside the classroom.

HubSpot SEO Crash Course

If you’re either time-constrained or you simply lack the patience to go through a lot of information on your first try, then consider joining one of the classes at HubSpot. In this course, students essentially get an email every day for 5 days which will contain a lesson on the basics of SEO.

These lessons will teach students the fundamentals on keyword selection, page structuring, links, how search engines crawl over websites, as well as both on and off-page SEO. The most alluring things about the HubSpot SEO crash course is that it’s completely free.

Search Engine Optimization Techniques – Tools of the Trade

As you all must already know, a craftsman is only as good as the summation of how he is able to utilize his inner traits, his knowledge, and his tools to achieve the best possible output. You cannot hope to achieve noteworthy results if one of these three aspects is missing. So, now that we’ve got the previous two aspects down, it’s time to insert the final piece of the trifecta in the same manner that one does when they complete their Spartan Race Trifecta.

Website Crawler: Ahrefs

The largest website crawler second only to Google itself. This tool is incredibly important to any SEO because it contains a major feature that no search engine optimization techniques specialist should be without the Site Audit feature.

The Site Audit feature helps the user to highlight certain parts of the website in order to detect those areas that require improvements and updates. The rationale behind this is that if you’re able to pinpoint the weak points in your website, you’re going to be more than able to fix them, thereby improving your website’s ranking.

Search Analytics: Google

The Google search console allows users to understand how website visitors view their website. This tool provides users with a report that consists of valuable information pertaining to existing URL issues and the corresponding actions in order to resolve the usability problems.

SEO Marketing: SEMRush

Now, it’s not enough to simply be aware of your own website, you have to also be aware of where your website stands in general. The analytics from SEMRush give users an insight on your own web traffic and how it compares to your competitors, thanks to the Domain versus Domain feature.

SEMRush also includes an on-page SEO checker tool to help users monitor rankings as well as to give recommendations on how to improve your website’s performance.

Search Engine Optimization Techniques Tool: KWFinder

The keyword finder allows its users to locate long-tail keywords that aren’t as competitive as they should be. This SEO tool is one of the best options if you need help in searching for the best keywords and for getting an accurate assessment of your backlinks as well as your SERP.

This is also the very tool that Bandwidth SEM Specialist, George Perry uses. This is because not only does the tool give him relevant information (this includes data such as volume, CPC, and difficulty) on the keywords, it also provides excellent keyword suggestions.

Multi-tool: Moz

Now, if you’re the type of person who prefers to have a multi-tool rather than a toolbox, then the Moz SEO Tool is the tool for you. It comes equipped with almost everything you might ever need in your projects with search engine optimization techniques. It does keyword recommendations, performance metrics, and site crawls. The best bit about the Moz toolbar is that it’s completely free.

The post Search Engine Optimization Techniques – What Makes Great SEO appeared first on DesignWebKit.

In simple words, PPC is a process of buying paid traffic to websites. In this online advertising model, advertisers display ads for their goods and services over different search engines and pay fees each time a visitor clicks on the placed ads. It is a powerful tool to get lots of traffic to your website and lead generation opportunities within a short duration of time.

The success of PPC campaigns depends on how well you accommodate the current PPC trends and adopt them in your PPC exercise. So, do you want to know what are the major PPC advertising trends 2018? If yes, then go through the list below. It will help you to make substantial improvements in your own PPC campaigns in 2018 and mint money easily:

Use Long Tail Keywords to Target The larger Audience

There are many ways to get the required information about the targeted audience. As more and more people are using the internet on mobile devices, desktops, laptops, tablets, and other internet-enabled devices, it is very important to you to understand how customers behave while visiting your website. This will help you to know the desires of potential customers and create PPC campaigns accordingly.

In 2018, digital marketing professionals and SEO specialists need to pay more attention to research and find long tail keywords in their niche. It will enable them to target user’s specific queries easily and meet their needs without any hassle.

They must focus on developing PPC campaigns based on the user’s behavior. Don’t concentrate entirely on the conversion/buying stage. Take all possible measures to gather more information about the targeted audience and try to know what they expect from you.

Accelerated Mobile Pages (AMP)

As people are spending lots of time on their mobile devices, mobile PPC campaigns will give a great boost to your web-based business. There are a large number of tech-geeks who spend at least 15 hours per week on different mobile devices, a healthy amalgamation of Mobile PPC Campaigns and social media advertising will help you a lot.

So, you must focus on audience targeting on mobile devices. Just make your website responsive to all mobile devices and optimize it perfectly for search engines and people like. By doing so, you will be able to meet the buyer’s expectations and increase the chances of lead generation manifold.

Google Shopping Will Grow

Although Google Shopping is not new to advertising trends 2018, it is increasing swiftly with each passing day. This trend is likely to boom in 2018. This powerful tool helps all vendors to grow their sales significantly.

Besides this, Shopping Ads should have eye-catching images so that visitors can click them and buy the offered products/services. Even Google has updated its features to support the use of such types of ads. It helps users to find, research and compare different products easily and choose the best ones for themselves.

In 2018, you will have to start shopping campaigns differently. Just research and understand how it works and how it is applicable in your case. Just add good quality pictures to your products and provide the all-inclusive information to make your PPC campaigns successful.

Website Loading Speed Matters A Lot

When you take all possible steps to make your PPC campaigns successful, don’t ignore the loading speed of your website or its pages. If your website is slow, Google will not prefer your website while displaying results.

If you don’t tackle the issues ASAP, you are likely to lose almost 60% of your total business coming from big and small screens. A website with slow loading speed has higher bounce rate and negative remarks from visitors. You can’t expect your PPC campaigns to shower money in your wallet with a slow loading website.

So, be active, use the free tools Website Speed Test Tools and measure the main culprits that are making your website slow. Based on the output, take all possible steps to make your website faster. PPC campaigns done for faster websites have higher chances of success.

Machine Learning Will Be In Limelight

Since long, advertisers used to do the A/B testing to understand the effectiveness of their PPC Ad campaigns. Recently, Google pushed them away from the A/B testing model of running two different advertisements and performing the assessment work manually.

In 2018, we will observe that machine learning is getting smarter. For example- you have a PPC ad to target all of your audience throughout the year. Just before the Black Friday, you create a PPC Ad to grow your holiday sales.

Then, the machine learning will gaze how these two ads are performing. Soon, you would come to know that holiday sales are doing much better than the previous ad. Depending on the output, you will make the require changes in your PPC campaigns and easily recover the invested amount.

Demographic Targeting Will Multiply

The main aim of PPC campaigns to get more traffic to websites and convert them into leads as far as possible. Keyword-based search ads have ruled the web since long. Generally, search engines like Google & Bing don’t capture demographic information of the searcher.

However, different social media websites to target customers based on their geographical locations. As social media optimization is an important factor for increasing the ranking of your website and boosting the keyword performance, advertisers will pay more attention to demographic targeting while placing PPC advertisements so that they can make the Ad campaigns successful.

Gmail Ad Is Among Advertising Trends 2018 Too

All advertisers who are interested in growing their businesses and creating leads in bulk will flock to Gmail Ads. It helps them to get a new audience and build brand awareness in an easy way.

As Gmail has more than 900 million active users all over the world, it allows entrepreneurs to find the potential audience and generate business opportunities easily and quickly. Advertisers can give Gmail Ads (Gmail Sponsored Promotions) and expect business opportunities to come in their way in 2018.

As shown in the picture, the advertisement appears in a user’s Gmail inbox under the “Promotions” tab. If interested, users can click on the ad, see the offered products and services, and buy them eventually.

Custom Intend Audience

Many advertisers find it very difficult to offer personalized advertisements to a large number of customers/clients and seek the positive response from them. If you want to personalize your PPC campaigns and earn handsome revenues in 2018, switch to Custom Intend Audience.

Under this scheme, Google allows advertisers to personalize their advertisements on the Google Display Network and target only the interested customers who are willing to buy their products and services.

For this, necessary data is collected from your website, campaigns, and YouTube. Google creates auto-generated custom intent audience lists based on the campaign and helps entrepreneurs to sell their products and services in maximum numbers.

Concluding Remarks on the Advertising Trends 2018:

It can be a fun to make predictions about key PPC trends 2018. As an experienced digital marketing professional/ SEO specialists, you should have a close in the past, present and future PPC trends to make your PPC campaigns successful in 2018. These are some major PPC advertising trends 2018 which are likely to rock in 2018. So, prepare yourself for it in advance, do the required homework and fetch success in PPC campaigns easily.

The post Major Advertising Trends 2018 & Updates in PPC Paid Search appeared first on DesignWebKit.

Before we start, we want to forewarn you that there is no chance you find a one-size-fits-all solution. Each of the best website audit tools has its own peculiarities, draws, and limitations. Therefore, you’re bound to benefit from checking out all of them and sticking to 2 – 3 tools for checkups. So, let see best website audit tools on the list for 2017.

Best Website Audit Tools

#1: SE Ranking Website Audit

SE Ranking is considered one of the best website audit tools for a number of reasons. First of all, their audit algorithms are next to being impeccable. With them, you’ll get an in-depth report that demonstrates all the weak points of your website from SEO standpoint. You can download your reports in PDF format to come back to solving issues later on or to delegate tasks to your team.

Your SE Ranking basic report will cover the following aspects:

• Domain overview
• Website Health Check
• Pages Analysis: shows possible errors that Google robots can meet crawling your website. Suggestions on resolving the errors come handy.
• Meta Analysis: checks whether your titles and meta descriptions meet the requirements of search engines.
• Content Analysis: gives insights into your content uniqueness and structure. Checks for content length, duplicate content, use of keywords, etc.
• Images Analysis: evaluates the quality of your imagery, checking alt texts and image titles for duplicates, keyword stuffing and items that are too long.
• Link Analysis: tracks the number of external links, helps you avoid links to unsolicited websites, controls usage of ‘nofollow’ tag, etc.
• Mobile and Desktop Optimization: gives suggestions on minifying the code, making sure that the website renders in different viewports correctly, etc.
• Usability and Technology Suggestions: insights into website speed, W3C HTML Validation, etc.

Fortunately, SE Ranking team does not ask you to pay exuberant prices for their all-encompassing reports. If you plan to monitor up to 5 websites with no more than 1,000 backlinks, you’ll be pleased with the smallest Personal Plan for $7/month (billed annually). On the other hand, if you represent a business entity, go for a larger Optimum plan for $39/month. Professional SEO specialists will find the Plus and Enterprise all-inclusive plans handy. What’s more, you don’t have to pay for trying SE Ranking out. Check how it works for you free with 14-days trial. No credit card details are required to sign up for it, so you won’t be charged automatically if you decide you don’t like it.

All in all, SE Ranking is a comprehensive website audit solution, that’s definitely worth your attention.

#2: Screaming Frog SEO Spider

Screaming Frog is a popular desktop application for evaluating on-site SEO.

Screaming Frog SEO Spider covers the following aspects of website audit:

• First of all, it lets you discover broken links that are the cause of 404 errors or server errors. You can export the errors and the URLs in bulk to fix them later on or send the list to a developer.
• Secondly, Screaming Frog will analyze your website’s page titles and metadata. If Screaming Frog finds any items that are too long/short, missing or duplicate, you’ll be the first one to learn about them.
• Thirdly, if you’re migrating a website, you’ll get a report on redirects. Moreover, you’ll be able to track redirect chains and loops and download the list of URLs that require maintenance.
• Next, with this tool, you can extract data with XPath, CSS Path or regex. So, you’ll be able to extract social media tags, SKUs, prices, etc. in no time.
• Moreover, the tool lets you create XML sitemaps with different configurable options. Consequently, you’ll be able to create exactly the one you need.
• Last but not least, reviewing Robots and Directives lets you find out the URLs that were blocked by robot directives.

Fortunately, Screaming Frog software has its Lite Version that you can use as long as you’re fine with crawling up to 500 URLs. In this case all the basic functionality of the software will be free for you. If you’re not fine with this limit, the Paid Version frees you from functional limitations for $149 per year.

#3: SEOptimer

SEOptimer made it to top 3 of our best website audit tools list for the reason that it’s the best free tool you can find. To run the audit, you just have to enter the URL that you want to audit on the SEOptimer’s home page.

In a moment, your report will open in the new tab. The report gives the overall score of your website that’s based on such aspects as SEO, Usability, Performance, Social and Security. Below, come the scores that you website gained for each aspect and many insightful stats. The tab that you’ll find the most useful is called ‘Recommendations’. You’ll see a number of possible improvements with the priority rates from Low to High. Moreover, you can toggle recommendations and choose the ones you want to address first.

All in all, if you’re searching for a free solution that does not limit the number of URLs you audit, you’ll find SEOptimer great for completing this task. However, the analysis it provides is less in-depth than the ones provided by paid tools.

#4: SEO SiteCheckup

SEO SiteCheckup is one of the best website audit tools that gives you detailed stats. The tool is not free, hover you can run a single checkup right after landing on their website. Then, you can sing up for their trial (14 days) free of charge.

SEO SiteCheckup breaks your report down in six categories. Thanks to General SEO tab, you’ll learn insightful data on keyword usage on your website, broken links, inline CSS, headings optimization, etc. The Speed tab will show you different aspects of performance optimization. It has 14 aspects covered, which give you multiple ideas on making your website lightning-fast. Next, the Server and Security tab has only 6 test. Hopefully, your website passes them all as you don’t want to be hacked, do you? The Mobile Usability tab is followed by Advanced SEO, the recommendations of which will please even the most advanced SEO experts.

As you can see, SEO SiteCheckup is a great advanced tool with lots of explanations and actionable tips. If you deem its worth paying for it, you’ve got 3 plans to choose from. So, for the Basic one ($25/month), you can run up to 300 checkups for 3 websites. Webmaster Plan ($40/month) gives you unlimited checkups for 5 websites. The largest one (Professional, $80/month) provides you with unlimited checkups for 15 websites. Find the plan that does not exceed your budget and you’ll boost your SEO manifold.

#5: Website Grader

Website Grader is a popular free solution by HubSpot. It brings its comprehensive reports since 2007 and have recently been updated. To see the report, you just have to enter the URL of your site and your e-mail.

From the report, you’ll learn how to optimize your website from different standpoints. First of all, you’ll learn how well your website performs and how to make it even faster. The ‘Performance’ section accounts for page size and speed, the number of HTTP requests your website makes, compression used. It also indicates whether there are any redirects that slow down your website. Secondly, you’ll see how mobile-friendly your website is. Thirdly, you’ll learn whether your page titles, meta descriptions, headlines and site map match the preferences of Google. Last but not least, you’ll see a list of recommendations for improving your overall audit score. They indicate what and in what way you should tweak to take it up a notch.

All in all, Website Grader is one of the best website audit tools as it provides you with comprehensive stats, explanations and well-delivered recommendations.

#6: MySiteAuditor

One more great tool in our list, MySiteAuditor gives you the much-needed nine-page SEO audit report. The advantage of this tool is that it’s designed to analyze a single website page rather than the whole website. As a result, you get more in-depth advice for every page you analyze.

Reviewing your nine-page report, you’ll learn how well your page is doing in terms of speed. Moreover, you’ll see whether it’s URL, title tag, description tag and images are OK. You’ll also get the comprehensive copy and code analysis that highlights possible issues. Social Analysis helps you discover the ways to promote your page in social networks you’re missing on. Next, Mobile Analysis shows how to make your page more mobile-friendly and boost your site’s position in mobile Google search results.

MySiteAuditor invites you to take advantage of their 10-day free trial. After ten days expire, you can go either for Basic or for Pro plan. In general, the Basic Plan lets you run an unlimited number of reports for $39/month. What’s more, MySiteAuditor also offers you to embed this tool to your website and bring its exciting functionality to your prospective clients. This will cost you $79/month (Pro Plan) as offering comprehensive SEO-reports on you website proves to be an effective link building strategy.

So, MySiteAuditor proves to be a comprehensive SEO audit tool for optimizing pages of your website one by one. What’s more, its Pro Version may be a true discovery for you, if you provide SEO-optimization services and want to generate more leads.

#7: SEO Report Card

SEO Report Card is a free tool that lets you compare your website against one of your competitors and see who scores higher. To get the report, you should provide your e-mail, your website URL, the competitor’s URL and the keyword that your website should rank for.

Let’s see what you’ll find in your SEO Report Card. First of all, you’ll learn who scores higher for the given keyword in Google, Bing and Yahoo. Moreover, you’ll see who has more backlinks, whose website loads quicker, whose domain is stronger, etc. For each comparison, the Card builds a diagram on the right.

So, the report you’ll find on your SEO Report Card is not very detailed but it juxtaposes you and your competitor. As a result, you’ll know which aspects of SEO-optimization you should address to beat the competition. If this is what you need, take advantage of this free SEO audit tool.

The best website audit tools that we’ve covered so far are the all-encompassing tools that cover different aspects of website optimization. In addition to this, there are great tools that specialize on a single aspect of audit. So, let us bring you the best tools in each category.

Content Audit Tools

The practice of content audit helps you answer the following questions:

• Is there any outdated content or stats on your website?
• Does the content on your website stick to the logical structure?
• Have you published the content in the right place on your website?
• Do you provide the appropriate amount of internals links?
• Are there any 404 errors on your website?

Searching for the best content audit tools, check out these services :

• Google Analytics Content Reports
• Blaze
• Content Insight

Broken Link Checkers

Discovering broken links is an important SEO audit routine. Use one of the following online services and best website audit tools to exterminate broken links on your website:

• W3C Link Checker
• Dead Link Checker
• Dr. Link Check

Competitive SEO Audit Tools

Do you want to know who is doing better in terms of SEO: you or your competitors? You have a chance to evaluate the effectiveness of your SEO effort in comparison to others with competitive SEO audit tools. Here is the list of the most popular solutions:

• SimilarWeb
• Web CEO
• Wpromote’s SEO Audit Tool

Backlink Checker SEO Tools

To bring more referral traffic in and boost your SEO, you should keep monitoring and improving your backlinks. With this purpose in mind, refer to one of these backlink checker SEO tools:

• Ahrefs
• Open Site Explorer
• OpenLinkProfiler

Wrapping Up

To conclude, there’s a handful of best website audit tools that cover crucial aspects of SEO audit. To get an unbiased full audit of your website, choose a couple of tools that appeal to you and boost your website’s SEO by following their recommendations. We hope that with these tools you’ll be able to determine and purge all the SEO imperfections that are tormenting you. We wish you good luck in reaching new levels of online success!

For more SEO audit tools, learn about 13 on-page SEO audit tools to improve your site visibility.

Wrapping up, we still have to notice that no machine-generated report can beat a manual analysis by experienced SEO professionals. So, if you want your SEO-recommendations to be more in-depth, custom-tailored and detailed, you can order a comprehensive Search Engine Optimization Audit with an actionable roadmap by MotoCMS team.

Are there any website audit tools that you consider the best? Tell us about them in the Comments section below.

The post 20 Best Website Audit Tools To Boost Your Website’s Visibility appeared first on DesignWebKit.

As the world uploads itself online, more and more businesses are becoming digitally fluent. From fashion to tech, every kind of business has begun to incorporate SEO into their marketing strategy at some level. With so many people vying for the same spots, Google has become the ultimate equalizer.

You could be the number one result on SERPs for weeks, only to wake up one day and find yourself unceremoniously kicked off the first page altogether! Witnessing a decline in your keyword search ranking can be scary, especially when you’ve put a lot of time and money into them. These ten to-dos are actionable steps you can take if you find your keyword search rankings drop.

Things to Do If Your SEO Ranking Is Down

Up first is what to do if your search rankings drop:

1: Track Changes in Google’s Algorithm  

If your keyword ranking has suffered a drop recently, one of the first things you should do is check for a Google algorithm update. An algorithmic change by Google means a change in the way your keywords relate to SERPs. In other words, your old keyword strategy may be in violation of Google’s new terms, causing your rankings to decline.

When Google made the recent Google Fred update, many sites saw their rankings decline. Don’t be like them, stay ahead of the game! Refer to notable SEO sites and blogs for announcements and analysis on these updates. For example, Mozcast is the “Google Algorithm Weather Report”, and if you’re a digital marketer, you should probably be checking Google’s algorithm as much as you check the weather.

Make sure there are clear skies forecasted for today before you head out without an umbrella! Another easy way to see if you’re being penalized by Google is by checking other search engines. If your page is still ranking on Bing or Yahoo, then you can deduce a Google intervention.

2: Protect Your Site from Unnatural Links

The only benefit of unnatural linking to your site is that Google alerts you when it happens. When this happens, go to Google Webmaster Tools →“Search Traffic” tab → “Manual Actions”, and here you’ll find a reason stating Google’s actions and why. This is where you’ll see if GoogleBot has detected any issues with your site in the form of unnatural linking.

On-page issues usually require a reassessment of your digital strategy, and off-page issues require your team to comb through the Internet and find/remove links whose very existence are undermining your hard work.

3: Trace Your Steps

Backlinking has been a proven digital marketing tool for years. This tactic helps increase a site’s traffic while building its credibility. Backlinks are reliable tools…until they no longer exist. Losing backlinks can be a major contributing factor to your recent decline. Check to see that all your links are still viable, or consult with an agency to clear the backlinks that are hurting your site. Make sure their placement is still satisfying your search engine needs.

4: Be a Good Sport!

It’s a tough pill to swallow, but sometimes your competition just does it better. They may have built a better following or implemented a stronger content strategy. They may have even gotten more authoritative links published, gasp! Lucky for you, this usually just a slight drop in your ranking.

Don’t fret and take it with a grain of salt. Learn from your competitors, sometimes they have great ideas. This is an opportunity to see where you can improve your own keyword search strategy.

5: Keep Your Enemies Close

Take your competition’s ideas and make them better!

Monitor your competition to see what tactics they’re using, and see which ones you can utilize for your own business. Their growth doesn’t have to mean your loss, it could also mean your gain. It’s better to have competitors pushing you to think more creatively than staying comfortable in the same spot. Your team will produce and create more interesting content when the pressures on. As a result, your ranking will go up organically.

6: And Your Users Closer

It’s easy to get wrapped up in all this SEO talk because there’s so much to it. Organic, inorganic, paid, backlinks, content, the list goes on and on. When that happens, remove yourself! Take a second to do some good old research on your target demographic. Find out if their habits have changed over the last couple months or over the course of the year. Are they still using the same search terms today as they were three months ago? Have they started using new search terms?

Remember to pay attention to your users, and your team will be the ones beating the competition.

Things To Do When Moving Forward

Up next is what to do to move forward:

7: Keep Channels of Communication Open

Working in business, there’s always some form of miscommunication going on. Make sure your website development team is keeping you in the loop about any changes they might be making to your site! Develop a relationship with them so you understand the structural changes that are occurring.

8: Keep Your Boat Afloat

Having good communication with your website development team also means you’ll know of any technical issues your website may be facing. On-page issues could also lead to keyword search ranking drop. To check if it falls in this category, go to your Google Webmaster Tools and you’ll see notifications on whether or not it was an on-page issue.

9: Update Your Website

When your keyword search rankings drop and you’ve diagnosed the errors, update your website! Change the copy, change your keywords, and change the link locations. Don’t be afraid to evolve alongside Google, especially if the issue came about because of an algorithmic change.

10: Update Your Keyword Strategy

Make changes to the way you link your content and don’t be afraid to test new tactics. Most importantly, give your strategy time to breathe. Your keyword rankings won’t bounce back to exactly where they were overnight, you’ll need time to heal.

Tip Checklist

These 10 actions are simple steps your team can take after having your keyword search rankings drop. Although the game is filled with highly skilled competitors, your business can still find itself on the podium after experiencing a setback. Don’t dwell in the past and look forward to improve your strategy.

Let’s look over the tips one more time:

• Track changes in Google’s algorithm
• Protect your site from unnatural links
• Trace your steps
• Be a good sport
• Keep your enemies close
• And your users closer
• Keep channels of communication open
• Keep your boat afloat
• Update your website
• Update your keyword strategy

Good luck, and may the search odds be ever in your favor!

The post 10 Things to Do If Your Keyword Search Ranking Drops appeared first on DesignWebKit.