Even the global online automotive aftermarket is expecting more growth. The sector crossed $40 billion in 2019. Statista estimates it will reach $135 billion from 2020 to 2026. This report shows that the traditional method of buying and selling automotive products in person is fast becoming ineffective. Early digital adopters will dominate the market in the coming years. Laggers may not have a place in the future. In this blog, we’ll explore the primary problems in the auto industry and the benefits of automotive eCommerce solutions. We’ll also look at how eCommerce is solving challenges for auto wholesalers and distributors.

Major Challenges in The Wholesale Automotive and Aftermarket Auto Parts Sales

Here are some primary challenges that exist in the automotive industry.

Order Management

Managing wholesale automotive product orders requires a high level of error-proofing. Typically, each order comes with specific components and customization. As the quantity increases, so does the margin of error. Manually handling this process may lead to costly mistakes. This presents the need for a solution that’ll ease and scale order processing with minimal error.

Distribution and Shipping Issues

The automotive industry relies heavily on the just-in-time inventory model to ensure supply chain efficiencies. The right parts would need to get to the right location at the right time. Any delay would affect a maintenance or repair job. But it’s not as easy. The number of auto parts: steering wheels, brakes, battery, paint, etc., needed for each work makes a coordinated distribution hard. Thus, maintaining efficiency and a low error margin at all times is a challenge.

Information Exchange

There’s countless information that’s involved in wholesale automotive transactions. Examples are invoices, shipping details, customer information, payments, and order details. Speeding up all transactions requires smooth information sharing. Involved parties should be able to access necessary documents quickly. Otherwise, operations may slow down considerably. Staying on top of these areas is vital to success. Buyers expect a seamless experience while shopping with you. Any inefficiency could affect your profitability and reputation in the industry. To mitigate these problems, we’ve mentioned comes down to one thing. And that’s robust automotive eCommerce solutions specifically built for enterprises.

Why You Should Use Automotive eCommerce Solutions

Simplified Product Search

Automotive eCommerce solutions enable finding specific items in minutes through advanced filtering based on brand, model, year, VIN, etc. This eases the purchasing process for buyers.

Dynamic Pricing

You can also make price adjustments in real-time. These updates could reflect market conditions such as buying patterns, seasonal factors, and competitors’ prices.

Automotive eCommerce Solutions Improve Brand Awareness

An automotive eCommerce software optimized for SEO and mobile devices enables buyers to find your company easily. It helps expand your reach, giving your brand more visibility and recognition.

Sales Support

With automotive software, you can automate post-sales follow-up, feedback collection, general queries, and more. You can also scale sending out engagement content like personalized offers, discounts, and loyalty rewards.

Automotive eCommerce Solutions Improve Customer Experience

An intuitive automotive eCommerce solution offers buyers convenience. They can enjoy easy ordering, checkout, and payment processes.

Order Processing

Automotive solutions automate order validation processes. It ensures that each ordered item is available and compatible with the buyer’s specifications. This reduces errors in order fulfillment.

Automotive eCommerce Solutions – Data Analysis and Reporting

Digital automotive tools provide a unified view of stock levels. You can also track total sales, account receivable or payable, product performance, and more.

Better Automotive eCommerce Solutions to Wholesalers and Distributors

Real-time Access to Information

As mentioned earlier, wholesalers handle tons of information about orders and client details. Providing seamless access to these details is crucial to a successful transaction. That’s where automotive eCommerce solutions come in. You can integrate your ERP system with your online store to centralize data. With this, you can view inventory, payment, and shipping information in real-time. Customers can also access invoices or track their orders without speaking to sales personnel.

Enhanced Customer Experience

Auto-parts are highly specific. With this level of specificity, the last thing buyers need is to go through a frustrating search process. Or worse, buy the wrong parts. The ideal eCommerce tools offer advanced filters and user-friendly navigation to find the right parts faster. The checkout and payment processes will also deliver a seamless purchase experience. What this means for you are happy, possibly loyal customers.

Strategic Marketing

Digital marketing provides a cost-effective way for automotive dealers to reach a global audience directly. While it comes at a price, the ROI you gain from a successful campaign is well worth it. Some ways an automotive eCommerce solution helps in marketing includes:

• Attract prospective buyers using SEO-optimized eCommerce solutions.
• Cross-sell and upsell buyers through tailored product recommendations
• Engage customers using push notifications to inform them about events, special offers, and relevant information.
• Deliver personalized experiences to each buyer by leveraging behavioral data.

Omnichannel Commerce

Digital savvy automotive distributors sell through various online channels. But a comprehensive automotive eCommerce solution provides a better option—an omnichannel experience. With it, buyers can enjoy a consistent brand experience across all your online storefronts. This service is possible through extensive integration of your data and systems. You can manage all these through a centralized admin dashboard. Various channels for your business may include an online store, social media platforms, an online marketplace, and your physical store.

Supply Chain Management

An integrated digital store facilitates order processing and shipping. It enables wholesalers to automate several processes such as;

• Gauging stock levels from multiple warehouses
• Quoting complex custom products
• Processing shipping addresses, payment receipts, product certifications, and warranties automatically.
• Fulfilling special requirements or pre-negotiated terms like customization, different pricing, etc.
• Allocating or prioritizing orders for shipping

This automation reduces human errors that may hinder buyers from getting the right parts at the right time.

Payments Management

Deploying automotive eCommerce solutions enables sellers to provide location-specific payment experiences. Buyers can pay through several options and currencies. It also helps merchants validate payments and generate receipts or invoices for complex orders in seconds.

Automotive eCommerce Solutions for the Industry

Oro

Oro is an example of a reliable automotive eCommerce solution for wholesalers and distributors. This solution is unique because it is built to manage the complex transactions of B2B vendors. It has robust out-of-the-box features that provide countless benefits to wholesalers. This includes a dynamic pricing engine, multi-website support, and flexible integration with your PIM, ERP, CRM, and WHMS. With Oro, providing an omnichannel experience is possible. Also, you can perform additional customization to meet the growing demands of your customers.

Top Automotive eCommerce Solutions – Magneto

Magneto is a popular eCommerce platform that allows businesses to build scalable web stores. It has a free version with limited features. For more functionality, merchants can use the premium version to set up a global online store. Key features include standard SEO capability, marketing tools, inventory management, API for web services, and multiple payment gateways. Magneto also supports thousands of products. This means that it can support huge automotive eCommerce stores easily.

Big Commerce

With Big Commerce, you can set up your online store quickly. Unlike most solutions, it has a built-in CRM and excellent store management features. It includes functionalities for product management, order fulfillment, coupon handling, reporting, and analytics. It also supports strong SEO capabilities. However, Big Commerce has no native multi-store functionality. Consider other options if this feature is a must-have for you.

Automotive eCommerce Solutions for 2022 – Wrapping Up

The best automotive eCommerce solution to support your business is one that matches your operations. For wholesalers, a B2B solution might offer more benefits than a B2C tool. This is because it is designed to support bulk orders and the diverse needs of B2B automotive companies. It also offers integrations with business systems in a level B2C tools may not achieve. Whichever option you choose, keep in mind that your sales success and performance depend heavily on it. Would you like to partner with a B2B eCommerce software vendor that understands your automotive business needs? Contact Oro today let’s show you what our automotive eCommerce solutions can do for your organization.

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In the large assortment of bed sheets offered online, it is easy to get confused and choose an inappropriate option. So, the first thing you should remember – try to buy only at a reliable linens store to invest your money wisely and save time.

To make the right choice and get the most out of your shopping experience, you need to consider a few important things before buying luxury bed sheets. Color and pattern alone are not enough. Try to pay attention to the structure, quality of the material, and the cost of the product itself.

Luxury Bed Sheets – Simple Buyer Tips

Food sleep largely depends on the quality of bed linen. In stores selling home textiles, you can find a variety of sheet sets differing in color and density of the fabric, size, and brand of the manufacturer. It can be challenging for an inexperienced buyer to deal with such an abundance of products. Before you start shopping, it is better to take into account the basic parameters of the quality of the sheets to avoid mistakes:

• The fabric should be breathable and absorbent. Usually, such properties you can find in materials made from cotton fiber, silk, and bamboo.
• The high strength and durability of the product are very significant. Bed linen requires frequent washing, so delicate and loose fabrics can tear in no time.
• Dyes used to manufacture the sheets must be resistant to hot water and free from allergy-causing ingredients.

To prevent bed sheets from falling apart after the first wash, stick to this guidance when buying.

High-quality Material

The most important thing when choosing any bedding is to pay attention to the composition of the fabric. Products such as bed sheets, blankets, and pillowcases cannot be made from unknown and dangerous fabrics, because bedding is the foundation of your healthy sleep. There is no room for compromise on quality. That is why the most popular options for such products are:

100% Super-soft Cotton

Cotton is a natural material that does not cause allergies and is very pleasant to the touch. These sheets are eco-friendly and breathable models that are strong and durable. Cotton sheets are known for their excellent thermal conductivity; such sheets do not fade, are easily washed and ironed.

Silky-smooth 100% Rayon

Rayon belongs to viscose fabrics created artificially from natural raw materials (for example, bamboo). It has high elasticity (the elasticity of rayon is higher for cotton and linen fabrics), high strength, increased thermal conductivity, and colorfastness.

Ultra-plush Microfiber

Microfiber sheets have a lot of advantages due to the unique structure of the fabric. They are tear-resistant, hypoallergenic, and highly hygroscopic (perfectly absorb moisture). They do not wear out or fade. Recently, bamboo sheets have become especially popular for luxury bedroom decoration. The Linens & Hutch online store presents a wide selection of beautiful bedding where every buyer will find the right color, size, type of fabric, and price.

Features of Sewing

When choosing bed sheets, you need to carefully study the seamy side, the seams, and the finishing of the edges. The premium quality sheets set should be sewn from a single piece of material, not assembled from several pieces. The seam running in the middle of the sheet indicates that it does not meet standard requirements. The threads used to sew the sheets must be strong and match the color of the overall interior design. It is better to avoid sheets with buttons and clasps. Excess hardware makes it difficult to clean the product and can injure a sleeping person.

The Right Size

Determining the correct size of the sheet is one of the main criteria for a successful purchase. In the luxury bedding market, you can find sheets in a variety of sizes you may need. Reliable branded linens stores such as Linens & Hutch offer sheets in Twin, Twin XL, Full, Queen, King, and California King sizes to make it easy for you to choose the one that suits your bed.

When choosing the size, you should know not only the measurements of the bed but also the height of the mattress. Otherwise, the sheet may be too small. Select a bedsheet that will be slightly larger in width and length than the parameters of the bed. If you take a sheet with the same parameters, there is a risk that the sheet will slide off.

Bed Sheets – Color and Quality of Fabric

Many people choose bed linen in light colors since there is less risk that the product will fade after the first wash. If you like a set of sheets with a bright pattern, you need to be extra vigilant. The color pattern on the front and back sides should be equally clear and bright.

You should not choose a bed sheet in which the fabric is dyed only from the front side. Most likely, such linen will quickly fade and lose its original attractiveness. It is easy to check the quality of the sheet: rub the drawing with your hands; if the paint remains on them, it is better to avoid such bedding. Always follow the cleaning and care recommendations of the bedding manufacturer. Luxury bed sheets will last you longer and remain as pleasant to the touch as on the first day of purchase.

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How to Set Up a Shopify Store – Register Your Online Store

The first thing you need to do when thinking of setting up a Shopify store is to go to the Shopify site and register. You’ll need your email address and the online store name to start. Your store name can be anything you want as long as it’s unique. The following steps include some pretty dull stuff, such as filling in your business information and selecting payment providers, but once you get it out of your way, you’ll be able to focus on designing your store.

When it comes to payment providers, you’ll find that PayPal is a default option, but make sure to select a few more. Credit and debit cards are a must, but it would also be nice to provide options like Apple Pay or Amazon Pay. Next, you’ll need to update your shipping info. If possible, make standard shipping free. Customers love free shipping, so it’s an excellent way to rise above the competition.

Get a Domain Name

Of course, you can leave the default domain, which includes “.myshopify,” but if you want your site to look more professional, it’s best to get a unique domain name. When it comes to choosing a domain name for your online store, you have two options.

• You can buy a new domain from Shopify (which usually costs about $9 to $14 a year), which will automatically be added to your e-store.
• Buy a domain from a specialized domain name provider starting from $1.99 per year.

Many business owners tend to disregard the importance of domain names, but choosing the right domain name can make a big difference in your store’s success. Your domain will be your digital ID that shows who you are and what you do, so make sure to choose one that’s original, easy to remember, and matches your brand.

How to Set Up a Shopify Store – Design Your Store

One of the most fun parts of setting up an eCommerce store is customization. Shopify’s great thing is that it takes care of hosting, back-end, and part of front-end functionalities so that you can invest more resources in your store’s design. Shopify offers many themes, most of which can be customized for additional personalization. You can use the customization settings to create your own logo, custom color scheme, typography, etc.

However, if you feel like web design isn’t exactly your area of expertise, consider hiring a professional Shopify development company. Hiring a company specializing in Shopify means collaborating with experts who are already familiar with the different Shopify features, plugins, and themes and will create a customized online store using the best apps and graphics.

How To Set Up a Shopify Store? Create Your Product Pages

Product pages are the heart of every online store, so getting them right is essential. Here are a few tips that will help you create great product pages that get easily found online and encourage customers to make purchases:

• Use large, high-quality product images. Bear in mind that online shoppers don’t have an opportunity to touch the products or try them on, so once they land on your page, clear images will help them visualize what your products look like in real life. If possible, add a 360-degree view or explainer videos to help improve the UX and boost conversions.
• Write concise and informative product descriptions. Since more than 75% of customers want to see specific product information, you should include detailed descriptions and specification sheets to answer questions, help shoppers compare products, and motivate them to make a buying decision.
• Display customer reviews and ratings. The average customer reads about ten reviews before making a purchase decision, so if they don’t find them on your product pages, they might go elsewhere to look for social proof. The problem is that once they leave your site, they may never come back. That’s why you need to include reviews and ratings on your product pages.

Other Must-Have Content

Product pages are critical, but there are several more things you need to add to your online store, including:

• About Us page. Potential shoppers will probably want to learn more about your products or brand, so make sure your About page describes how your company came to life, your mission and vision, etc. Don’t forget to emphasize how your brand or your products can help customers or how they can benefit from your e-store.
• Contact page. Shoppers will always have questions about your products, so make sure they can quickly and easily get in touch with you. Provide multiple contact channels such as email, phone number, and, if possible, 27/7 live chat.
• Privacy policy, Terms of service, and Refunds. These are very important. Yes, they sound dull and daunting to create, but fortunately, Shopify offers a handy tool to create templates for them.

Promote Your Online Store

No matter how awesome your eCommerce website is, you won’t make any sales if people don’t know it exists. That’s why you need to make sure people can find it online. Here are a few tips that will help you market your Shopify store:

• Optimize your product descriptions for SEO to increase your online visibility and drive more organic traffic.
• Promote your eCommerce site on social media to expand your reach and customer base.
• Consider adding a blog to your website to establish yourself as an industry expert.
• Build an email list and inform your subscribers about products and promotions.

Drive Sales with KarDone Multipurpose Shopify Theme

As you’re looking for an all-in-one solution for your online store, then the KarDone multipurpose Shopify theme is exactly what you need. Firstly, by purchasing this theme you will obtain a collection of 16 skins to any taste and topic, so if you decide to run one more business, the way out is over here. For example, templates for flowers, winter fashion, pets, drones, travel, medicine, etc. Also, KarDone guarantees you a comfy page building via the Shopify visual builder. Create layouts in the way you want and experiment with the section’s order and filling.

Undoubtedly, any website should come with a responsive design, and the KarDone isn’t the exception. Users are able to choose the device they prefer and easily explore your online shop without any bugs. By the way, the Growave marketing platform is on board now and ready to boost your shop with the wishlist, referrals, product reviews, and UGC.

Sirius – Handmade Minimal Shopify Theme Store for Dropshipping

Easy to use, convenient, fast online store. This is not fantastic but a reality with Shopify. For those who do not want to lose time, we offer the best theme, Sirius. Use it quickly to launch your online store, fill it with merchandise, and start selling.

The theme guarantees the best experience for you and your customers. You can not only manage it from anywhere in the world but also sell it without restrictions. Here is excellent functionality for convenient online sales. You also get access to the modern administration panel to see the products you have for sale, write descriptions, process orders, and more. The minimal Shopify theme store is a great start to your online business. Use it to work with the site yourself.

Mysterio eCommerce Theme

Do you want to sell online, improve your store, or move from other platforms to Shopify? No problems. Mysterio is the best solution for eCommerce. Everything you need to know about the store for beginners and experienced users can be found right here. You can register and configure the site so that it starts working quickly and with minimal investment. Do you still doubt that you can quickly create a website yourself? Read on to get started today.

For many entrepreneurs, Mysterio will indeed be the ideal solution because, unlike other developers, it requires minimal effort and almost zero skills to create websites. You don’t have to worry about programming, hosting, or buying a domain through a reseller. Working with the Mysterio theme will allow you to create a fast and secure content management system, and it will be easy to adapt to any fluctuations in traffic. Shopify will also take care of all software updates. Thus, you can focus all your efforts on selling products and not worry about technical problems. Plus, you get everything you need to manage your site. Without a doubt, this is a simple and functional solution that is definitely worth a try.

Delory – High Fashion Instagram Store Theme

Need to get an online store that will give you a lot of benefits? We highly recommend taking a look at Delori Shopify high fashion theme for Instagram store as a basis. Work a little on its design (if necessary), customize it for your product category, and you can start making money that the owner of a stationery outlet never dreamed of.

This ready-made solution can be used for a variety of purposes. With their help, you can create an online store that will be available to users twenty-four hours a day. You can present here the largest range of products without any restrictions. At the same time, your store will allow you to provide complete information about a particular company, share news, contact customers, and much more.

How to Set Up a Shopify Store – Final Thoughts

As you can see, setting up a Shopify store that drives sales is not hard. As long as you have the right products and a solid strategy to promote your store, you have a pretty good chance to turn this into a successful online business.

The post How to Set Up a Shopify Store and Drive Sales appeared first on DesignWebKit.

Integration means describing how two different companies find a shared communication path and combine their respective technologies to create a more comprehensive solution. In this instance, we mean a point of sale provider joining forces with an eCommerce platform to create a more powerful small business ecosystem of solutions for companies like yours.

Getting Started

Begin by evaluating your current state of retail management operations. Do you have a POS system in place? What about a site? Need to start from scratch with POS software? If you have a POS, ask your provider what online cart or eCommerce site they integrate with and if the features and functionality will work with your business model.

It could be that your POS system can’t integrate with any eCommerce provider. If that’s the case, you might want to change the old system for something with more modern capabilities.

The Devil’s in the Details

Once you know where to begin and have a good idea of which direction you want to go, it’s time to get down to business – learning exactly how the integration works and all the right details to ask about.

There are a few questions about Pos software you want to ask the solution providers before you commit to buying before you sign on the dotted line and pull out your wallet.

Find Out How the Integration Works

What data is shared between the two systems? What system do you use when you update inventory because you received a delivery? Do you add new items in the POS software or from the eCommerce platform when you make inventory adjustments?

Is there a real-time update of information between the two systems? How much will eCommerce and POS integration cost you in total? 

Ask about credit card processing as well. If you already accept credit cards in your store, can you use the same merchant account with your online store? Are there any extra fees such as a payment gateway fee? Is there an extra cost per transaction? There might be because online storefront transactions do not go through a credit card terminal like in a traditional store, but keyed in instead.

Do the providers offer customer service and support 24/7/365? Does the POS system integrate with other business management tools such as accounting software packages or email marketing platforms? You should get answers to these questions. If the answers don’t give you a good idea of what you’re paying for, you might want to keep looking.

Setting up the Systems 

You may need to set up the systems yourself or have a customer service representative help you depending on the particular agreement between you and the provider. Either way, the first step is to sync your POS inventory with your online store. Ideally, they offer you an easy to follow, self-navigated setup guide in BackOffice to sync your POS software data to your eCommerce software.

The next step is to add all your products and descriptions to your online store. Then, you can begin to customize it with themes or built-in templates from the eCommerce platform. Styles and colors are available for all kinds of businesses. It shouldn’t be hard to create something truly unique to your business.

Shipping 

Shipping components are integrated into most eCommerce platforms. Some integrate with third-party shipping platforms, giving you the option to stay in your comfort zone with POS software.

Why Integrate Your eCommerce and POS Software System

If it doesn’t make dollars, it doesn’t make sense, right? All jokes aside, you can’t afford to have an online store anymore. Online presence helps augment an omnichannel commerce experience, enabling current and future customers to find your business online through your website or webstore, your social media marketplace, and at your physical location. Your brand will be there whichever channel or combination of mediums your customer prefers to shop.

Four out of five shoppers do online research and almost 80 percent buy online. It’s no wonder that businesses with omnichannel strategies achieve such high customer retention rates. Some providers offer native integrations with the best POS platforms in the industry, such as Shopkeep, Square, Clover, and more. For example, connecting and syncing with Square will always pay off – over 2 million vendors use this mobile POS solution. Every time one places an order, your inventory gets the instant updates, eliminating manual tasks and overselling. It’s also possible to use Square for online payment processing and have funds deposited as soon as the next business day.

Popular POS Software Platforms

ShopKeep, a fully iPad POS system, has over 24,000 business users. Built-in eCommerce POS software integration enables ShopKeep vendors to open an online store quickly and sell across all online channels, offer many payment methods, and automate inventory management.

Another popular POS software platform is Clover. It is a solution combining stylish and functional hardware, powerful business software, and payment processing which helps businesses get a payment and run their business better. It is best for small- and mid-size businesses. Clover can process any payment type safely and securely from any location. It’s a complete business management system with features and capabilities that help merchants handle the tasks and challenges of their activities. It would pay off to find a partner and provider of e-commerce solutions that integrate directly with the Clover system.

Finally, the POS software platform Springboard Retail is also great for multi-unit, omnichannel retailers. Springboard users can push their entire inventory to their provider of choice to quickly build a new store. 

Conclusion

We hope this article has been helpful. Good luck with your online store! 

The post POS Software And Online Store Integration appeared first on DesignWebKit.

Neuromarketing is a relatively smart field of marketing. It is based on a research activity developed by the insights of customer brain science. Mapping the human brain may seem to be an impossible task for a marketer. However, there are indeed several techniques to harness the customer’s brain reactions on noticing certain products. As humans react instinctively, Google utilizes machine learning to gather more data about the customer conduct. Tapping into these predispositions, Neuromarketing indicates the common behavioral patterns of consumers. It also displays in ways which become the basis of how you can achieve conversions in your target market.

Before diving into the mighty neuromarketing tricks that can help you while strategizing your e-commerce web design and development strategy, let’s first discuss what exactly neuromarketing is.

What Exactly is Neuromarketing?

Neuroscience + Marketing = Neuromarketing

Neuromarketing is defined as a branch of neuroscience research which aims to perceive the consumers through their cognitive processes. It also finds applications in marketing, deciphering consumer’s preferences, expectations, motivations, and predicting their behaviour. Moreover, it explaines failures or successes of the advertising or marketing campaigns.

In other words, Neuromarketing means understanding the rationale behind how customers make purchase decisions in their journey and their responses to marketing stimuli.

How Neuromarketing in E-Commerce Works?

Digital marketers today have access to intelligent tracking tools like SEMRush or Google Analytics. However, it is difficult to measure the most important element of your marketing campaign. Which equals the ability to make your audience feel something.

Previously, marketing researchers used traditional methods like customer surveys and interviews to understand how their advertisements impacted consumer behavior. With the advancements in technology, marketers used tools like functional magnetic resonance imaging scans (fMRI), electroencephalograms (EEG), Transcranial Magnetic Stimulation (TMS), Positron Emission Tomography (PET), Magnetoencephalography (MEG), with fMRI and EEG as the predominantly used techniques.

Besides, neuromarketing in e-commerce also uses the implicit associations’ test and other biometric instruments, methods, and techniques. They comprise measuring the psychophysiological reactivity, eye-tracking, assessing the heart rate and the respiratory rate, and measuring the electrodermal reactivity.

The information from these tools helps e-commerce marketer researchers to analyze the neural activity of consumer behavior in real-time. Moreover, these tools facilitate to capture the first impression a customer perceives and also the ease with which they interact with your website’s layout.

Using the research information, major e-commerce brands are incorporating neuromarketing tactics while designing their packaging, products, and advertising campaigns. For instance, Frito-Lay discovered the shiny packets with pictures of potato chips triggered a negative response. When tested against matte bags with pictures of potatoes on them. After which, they abandoned using the shiny ones.

E-commerce giant Netflix uses neuro-trackers as their tool to predict how successful their online shows will be with 84% rate of accuracy.

So, the knowledge of customers psychology helps e-commerce business to channelize their marketing and manufacturing efforts a better way. Ultimately, emotional engagement brings, in turn, quality content.

But, this was all about how neuromarketing has been advantageous in e-commerce space, let’s next discuss. You can hire an eCommerce Product Data Entry specialist. The expertise can help you in catalog conversion, building and indexing eCommerce product.

15 Neuromarketing Tactics in E-commerce To Boost Sales

Marketers have devised compelling strategies to attract potential customers who can effectually convert. Once you are aware of the right tools, you can apply them to your small e-commerce business. Have a look at some of the most effective strategies for neuromarketing in e-commerce. They will help you increase your conversions.

1. Convert with Contests

Contests can be seen as an incentivized interaction. It helps e-commerce owners drive traffic to your website, generate new email leads, and make sales. You can organize any contest such as a photo contest, video contest, vote contest, and others. Contests are a brilliant way to let your customers know about your brand and raise the awareness. The ‘offering’ or ‘giveaway’ will be a motivation for your customers to make the effort of participating in the contest. Analyze and select the appropriate hashtag and keywords to steer your contest in the right direction with a quality content. Businesses that use contest strategy have been seen with resounding success.

Key Takeaway: Comprehensive tools can be used to create a result-driven contest approach. SEMRush keyword research tool, for instance, can be used to search powerful keywords to increase the buzz around your contest. Use Hashtagify to search for the unique hashtags. In order to develop content, measure its content SEO as well as social performance. Another effective tool called Content Analyzer can be of great significance while you plan for contests.

2. Display Social Proof

Have you ever paused and checked the customer reviews on social media about products you planned to buy? Or has an article with huge engagement, triggered your psychology so much that you were convinced to share it ?

Well, this is an important marketing asset, called ‘social proof’. It can be of many types: public praise, endorsements from trusted experts, popularity, and proof of demand.

As e-commerce store owners, you can instill social proof on your website, social media, in emails, on blog posts, and in PPC campaigns. It all has one aim to create a positive impression on new customers for buying your brand. Thus, by building your brand reputation, trust, and authenticity, you can outstand your competitors and increase your sales.

Key Takeaway: You can integrate third-party apps/plugins. For instance, Loox app (in case of Shopify) and Proof extension (in case of Magento), PopQuick app (in case of BigCommerce templates) with your e-commerce store. Or, you can leverage your social proof in an innovative way through custom app development by the e-commerce experts.

3. Memorable Hippocampal Headlines

Sometimes more important than the article itself, headlines can make or break your article. So, write catchy headlines that grab user attention immediately.

In this context, a clever neuromarketing technique called “Hippocampal Headlines”  has been coined. According to research at the University College London, when a familiar phrase is slightly altered, our brain snaps to attention.

For instance, the marketing slogan “Practice makes Patron” is an example.

Key Takeaway: So, the next time you are writing content headlines, print ads, and brand slogans, seize your customer’s attention by substituting the unexpected words in the familiar mottoes, slogans, etc. ‘Hippocampus Headlines’ trigger the brain and create a long-lasting impression on your customer.

4. Make Consumers Remember With Complex Fonts

In case you are selling an expensive product, use of a hard-to-read font may persuade customers to buy it. Using a fancy font and a complexity of wording can increase the belief that it is a unique product. Moreover, it also allows the viewer to spend time reading what you want to convey. Using this smart tactic of neuromarketing in e-commerce allows customers to absorb and remember your message. However, keeping a balance is a must else over-complicating your copy could result in an adverse response.

Key Takeaway: Using ‘disfluent fonts’ requires additional effort from the customer end to read. It leads to deeper processing, and ultimately a better recall. Thus, retention becomes significantly better for complex fonts such as Haettenschweiler, Monotype Corsiva, Comic Sans Italic, etc.

5. Use of Price Anchors

The human brain is wired in a way that buying decisions are made from the same area which controls human emotions. So, marketers use price anchoring when running e-commerce sales on their websites. The use of price anchors hit the customers’ psychology. It lets them see a higher price first before seeing a lower price.

Customers thus, are tempted to buy the stuff whose base price is more as compared to the sale price.

Key Takeaway: Attract customers using price anchors by crossing out the higher amount with a much lower sale price under. The anchor price helps your customers believe the product is of much worth than the price. It makes the sale price much more appealing.

6. Fear of missing out (FOMO)

Creating the fear of missing out in customers help merchants sell their products effectively. Merchants make use of scarcity cues “Limited Edition” or “Almost sold out” advertisements to create a sense of urgency. You can set up a ‘lightning deal’ for the customers with a timer.

These selling appeals take advantage of a customer’s fear of missing their favorite product out. Using a timer on product pages can serve the same purpose.

Key Takeaway: The trick to taking advantage of this fear is to find out how your customers rush to buy the products. For the items running out of stock, merchants often use “product coming soon” to keep customers interested. The aim is to create urgency by indicating scarcity and remind customers what they are going to lose by not buying, thus converting “loss-averse” leads. This way of doing neuromarketing in e-commerce leads to increase in conversion rates.

7. Impulse buying

Knowing about the sudden whim of psychology, E-commerce store owners use the concept of impulse purchase to help increase their average order value. For example, compel customers to purchase an additional product that is relevant to their cart items at checkout. You can suggest a similar or recommended products either on the product page or through the follow-up email.

Key Takeaway: To make the customers make purchases without your extra efforts or lots of thoughts, take measures like choosing the right products, recommending them with the relevant products, grabbing customer’s attention. Additionally, using a combination of high perceived order value, scarcity, urgency, and great deals like “buy two, get one free” works wonders for a product. Using countdown timer apps like Hurrify, you can drive your customers into an impulse purchase

8. Personalization Persuades Powerfully

Creating personalized experiences and delivering them across multiple channels in an authentic manner by spanning sales, marketing, and customer service with the aim to resonate deeply with customers have made them feel valued and appreciated.

Tapping the ‘pleasure points’ of customer’s brain, along with the intention of seeking their attention, ecommerce owners consider ‘Product Customization’ as an important tactic to grow their businesses.

Key Takeaways: Segmenting the audience by being cognizant of your customers’ mindset could be beneficial while creating the personalized content. And, with the advancements in website development technology, it is getting affordable even for small and medium size e-commerce businesses to accept custom product designer set-up or software.

9. Website Layout, speed, and SSL

From color schemes, font size, layouts, and beyond, neuro marketers are taking into consideration what particular website design is preferred to generate better sales. Neuromarketing provides a rule of thumb when it comes to creating websites. For example, using SSL certifications to ensure security to customers, social widgets for earning trust, and testimonials to attract new customers.

E-commerce companies are providing customers with a sense of safety and security, speed and efficiency. Ebay’s PayPal conducted an experiment in which they found that the promise of convenience activated human brain more than security. So, using this information they convert more shoppers to their online payment service by pitching their speedy payment system.

It is necessary to provide the optimum speed of loading your web pages as you can lose potential customers if your pages load in < 2 seconds. It also annoys the customers before they make a purchase, which increases the bounce rate.s

Another important tactic to be followed while designing a website is a vertical website layout are more effective than horizontal. Because reading website pages from the top to bottom engage the brain and make viewers more likely to keep scrolling.

Key Takeaway: Use science and some robust ways to inform your website design. It includes everything related to providing an attractive UI of your e-commerce website.

10. The importance of gaze and directional cues

Considering eye tracking as an essential feature in web design, Nielsen Norman Group discovered that people viewing websites tend to scan them in an F-shaped pattern. This is the reason why the most important information is being presented in the upper left corner of the website.

In a popular example of advertisement banners which include images and videos of babies tend to attract more focused attention from potential buyers. The use of eye gaze finds importance in such advertisements.

If the infant looks face on, the viewers will also look at the baby’s face instead of focusing on advertisement content. However, if the infant is directing its gaze at the product then the viewer’s attention will automatically be drawn towards the advertisement content.

Key Takeaway: To increase ad efficiencies and attract the user’s attention, providing the readers with directional cues ensure effective conversion. The visual cues which include relevant images will guide your website/ad visitors to key areas of your site. Use heat maps to understand the focus of visual attention of several viewers a time distributed over the stimulus. Gaze plots to analyze the order, location, and time spent gazing at locations on the stimulus.

11. Using Effective Packaging

The prime role of product packaging is to protect the products from damage. This technique of neuromarketing in e-commerce brings an opportunity to brand your stuff. It is critical in online retail sales, as the right packaging design can attract your customers’ eyeballs and make the product stand out from your competitor’s product.

While advertisers are well-aware of the fact that it’s not always what’s inside that counts, but the impact of neuroimaging has managed to a take it to a whole new level. Top brands like Pepsico’s Frito-Lay and Campbell have used neuroimaging to reimagine their packaging.

Key Takeaway: Running an A/B test of product packaging help you to learn what your customers are liking. Ask for their feedback whether it be negative, positive, or neutral through your social media posts. In addition, you can interview your consumers extensively in relation to your packaging’s text, color, quality, and imagery.

12. Colors that sway buyers

Colors play an important role in building a brand. Selecting colors for your brands can influence how potential customers feel about your brand. Studies have consistently shown that there is a link between particular colors and certain emotions.

Simply utilizing a color effectively can be a powerful neuromarketing tactic in e-commerce. Choosing a right color for your products to catch the customer’s eye quick. Neuromarketing experts who specialize in color have divided colors into several subgroups to let e-commerce owners use them effectively.

For example, if you wish to attract professionals, cool blues are the go-to color. However, as per another research women respond positively to pink as it denotes enthusiasm, love for oneself and others, friendship, affection, harmony, and inner peace.

Key Takeaway: Ensure that you learn and keep in mind how colors may be used to influence the purchasing behavior of customers. For more information on how colors affect the conversions, check out this article.

13. Build Customer Trust

Earning your customers’ trust is essential for generating sales. Adding trust badges and security seals can help to assure customers that your store is not a fraud. Moreover, use a reputable payment gateway like PayPal will let your users know that they are using a service that is recognized and trustworthy. This ensures customers that their money is safe and the transactions are secure, giving a sense of satisfaction.

Another tactic of implementing neuromarketing in e-commerce can be to display user-generated content as in genuine product reviews from real customers.

Key Takeaway: Using the trust signals in your e-commerce stores can help you drive more revenue from existing traffic.

14. Show Your Products/Goods in Action

It’s often seen that customers are unsure about the quality or appearance of the product. Sometimes, they mistrust your product description that may not be enough to satisfy their concerns.

One way is to display your product with high-definition images with different views and angles. What’s better is to add rotatable 360-degree views of the products. This will help customers to get a more thorough picture of how the product actually looks.

The other way can be adding product videos such as ‘unboxing the product videos’ that shows the product in action and how the product looks like. Brands like Nine and eBags.com makes great use of the videos. Often, the videos can be ‘product explainer’ or about ‘how-to’ information for the customers.

Key Takeaway: Product in action can help customers see more details about the product. With some products, it becomes essential to show them in the video, here are a few examples.

15. Risk reversal

Risk reversal is a sure term that facilitate e-commerce businesses to improve the conversion rates. Before making a purchase decision, a myriad of questions run through your customer’s mind. Whether to trust the store? What if he doesn’t like the product and needed a moneyback? Or what if the product comes out to be completely torn out? and more. By employing the risk reversal tactic, you can ease customer fears. This ensures that you are trustworthy and a genuine brand.

Key Takeaway: Putting all the risk on yourself rather than your customers can help you gain the credibility. The popular ways to utilize risk reversal are: free returns, money back guarantees, and quality guarantees.

Final Thoughts On Neuromarketing in E-commerce

With Brain-wave marketing becoming a trend, embedding these neuromarketing tactics in your campaigns can be your best ally to rule the wide digital market. Utilizing neuromarketing in selling your products is a robust way to build e-commerce trust with your customers, increase sales, and generate revenue. Future would bring more solid techniques to learn and satisfy your customers.

Have you used any other neuromarketing technique in your e-commerce other than these? What are your thoughts about the same?

The post Neuromarketing in E-commerce: 15 Effective Ways To Ramp Up Sales appeared first on DesignWebKit.

As an eCommerce businessman, nobody has to tell you what it means to adapt to market trends. You know it already since to beat the fierce competition and continue to ride the growth in your eCommerce business you have to adapt to market trends. While all your competitors offer similar products and services, cutting the competition through something unique always seems a challenging proposition. Fortunately, emerging web design and development trends are offering us new ways to create a rewarding user experience for online shoppers. To stand apart from the competition and to raise your identity from the businesses of your e-commerce niche, offering a great user experience with your site can prove effective. That is why you may need to create a new website design.

So, if you think your e-commerce site lacks the luster and standout qualities and if you consider it has chances to make the overall user experience better, you should undertake a website redesign initiative. Many e-commerce sites, after redesigning their websites, have experienced a steady rise in visitors and business conversion. Do you want to know the most time-tested principles of a website redesign? Just have a look at the following.

Clean, Straightforward, and Eye-catchy UI

Let’s make the basics perfect before anything else. A clean design that helps users attend to the listed products without any visual distraction is the first thing your product page should ensure. It should be straightforward about showcasing products that visitors came for. Most important of all, the listing should look eye catchy with quality visuals. Follow the below-mentioned tips.

• Ensure a lot of negative or white space around every product to reduce distraction.
• Ensure quick loading of the product images by using the correct image formats.
• Offer a crisp, short, and pointed description of each listed product with bullet points and highlight only the main USPs.
• Provide several product images covering all angles for better viewing. To ensure more detailed viewing, provide zooming effects.

Delori – Instagram-Based Store Theme from Shopify

Delori is a modern, trendy, and stylish Instagram website template for online fashion stores. If you want to speed up the process of launching your online business, you better do it right now. Download the tool and get started right away. You can also enrich the site with your own branding rules and make it follow your style. With a fantastic structure, Delori works flawlessly on portable and desktop devices and all modern web browsers. Other Delori features are a slider, dropdown menu, checkout page, social media buttons, and an impressive product page. In addition, you will also find a blog section, a working contact form, and dynamic blocks on the product page.

Its design will retain its attractive appearance on absolutely all devices. This feature allows you not to lose even one potential customer who is interested in the range. And the fantastic product page variations will give you the opportunity to create engaging Instagram product presentations with a focus on certain products.

Responsive and Mobile Experience

If you have not been a caveman in all these years, you must have been familiar with the role of mobile in everything, most notably in online shopping. Yes, so-called online shopping has become mobile shopping because most buyers prefer to buy from their mobile devices. Is your eCommerce site well-suited Design-wise and functions to allow a smooth mobile shopping experience? If not, this is time to address this in your redesign initiative. Here are the key things to keep in mind when redesigning your eCommerce website for mobile buyers.

• Ensure a responsive width layout that fits across multiple device screen sizes.
• When using slider images or any visual effects, make them fit the mobile viewports for better viewing.
• Design a mobile-friendly product listing that fits multiple screen sizes without making the users compromise on filtered searches and quick navigation.
• Ensure easy-to-tap button sizes and visually optimized color scheme for buttons.
• Provide all the clickable links and essential contact details above the fold to boost more traction for on-the-go users.

Offer Best Sellers and Favorites on Homepage

Every eCommerce sites experience repeated visits, marked interest, and higher sales volume in some products. These products that can quickly be dubbed as best sellers and customer favorites should get a priority in the product listing. If you feature them on the homepage, it would be straightforward for many customers to find and buy them. It boosts sales and shopping experience as most customers will enjoy it as effortless buying.

Building Credibility with Customer Reviews, Ratings, and Trust Marks

Do you know most online buyers these days read user reviews before actually buying a product? But remember, while you consider it beneficial to manipulate reviews, customers are clever enough to judge the credibility of your reviews. Offer reviews with a trust mark from a verified third party to add to your site’s credibility. Showcase reviews in the same clean, uncluttered, and readability optimized way as the products. Showcase the reviews, ratings, and third-party trust marks most prominently under every product description.

Bonus – Engaging Design of Roxxe WooCommerce Theme

Sure, web design makes a big difference in increasing profits. For this reason, we offer you a Roxxe WooCommerce theme with an elegant and catchy visual appeal, where all the elements are correctly organized in a typical style and logical interaction. Each page includes a clear structure and relevant content. You can also use ready-made sections.

Moreover, Roxxe boasts of a mobile-first design oriented toward a seamless website experience on any possible device. Allow your customers to use any device they want and shop online barrier-free. Also, Roxxe will display testimonials on the web pages and raise the customers’ trust. With the Elementor builder, add ratings and reviews in the most straightforward way and build product pages with powerful filters.

Building a website based on the clean and stylish Roxxe WooCommerce theme for beauty centers is a reliable way to effective business promotion. All the redesigning principles we mentioned above relate to the core customer engagement principles, and we did not say anything new. Actually, when you make these basics right, traffic and conversion will automatically follow. Good luck with your new website design!

Scale Your Profit with the Vendy Multipurpose Shopify Theme

The stylish minimalistic design and cross-functionality of Vendy are what you need to grow your eCommerce business effectively. Plus, this Shopify theme allows you to build an SEO-friendly responsive online store in a couple of clicks. You even won’t need to code while customizing it, as Vendy is absolutely adaptive for drag-n-drop editing. Saying more about its design, Vendy is best-suited for clothes and accessories shops. There are even ten homepages styled for the fashion industry. However, the Vendy Multipurpose Shopify Theme can also come in handy for any other kind of online commerce.

In addition, by using Vendy, you will be surprised with other ready-made layouts, like:

• Listing and product pages;
• About Us pages;
• Collections pages;
• newsletter pop-ups;
• social icons and buttons;
• varied working web forms.

There are even mockups for lookbook pages. Just imagine how they will show your products from the best side. And, if you like blogging, feel free to start a dedicated blog with easily customizable templates. Hurry up to start a fantastic online store with the Vendy Multipurpose Shopify Theme for Fashion!

The post How a New Website Design for Your eStore Can Boost Revenue appeared first on DesignWebKit.

However, merely setting up an e-store is not enough to achieve success in today’s fiercely competitive eCommerce market. You need to constantly lookout for ways that could help in increasing the average time a visitor spends on your store, which increases the chances of visitors spending money in purchasing your products or services.

One great strategy that you could put to use – in order to optimize your online store and increase conversion – is to find creative inspiration from other sites (and web stores) of non-related industries. Carefully studying at web stores of non-related industries, you’ll get to know about the expectations of online surfers regarding what sort of products and/or services they might be interested in purchasing.

The purpose of this post is to make you aware of a few popular industry-specific websites, and help you learn about the approaches they use – that help optimize their eCommerce site – to fulfill the needs of their existing, as well as, new customers.

1. Consumer Trend Publications: Optimize Ecommerce Site Through Consumer Trends

The first step towards building an online store is to make a list of products you would like to sell via your online store. But, what if you still haven’t thought about the products you want to get displayed on your e-store? Perhaps, you might decide to start searching for product ideas from online sources.

One great place from where you can find workable product ideas is a website that publishes about consumer trends. Fortunately, there are several customer trend publications that help know about trends covering various communities like fashion, gadgets, etc. Learning such trends will make you understand the sort of products that your audience might love to purchase more often from your store and so on.

What’s more? Following the customer trend publications can even let you know about new product categories, you might not know about. For example, Trend Hunter is one of the most popular trend communities that serve as a great source of inspiration in learning about consumer trends that will get you direction for introducing things that can increase your online sales.

2. Do-It-Yourself (DIY) Sites: To Learn The Art of Organizing Products

We live in a time, wherein we can find almost anything to create anything we desire in just a matter of few minutes. And, when it comes to building an e-store on your own, you can find many useful DIY (a.k.a do-it-yourself) websites containing projects that can inspire you for your next custom WordPress eCommerce development project or any other.

For instance, you want to custom-tailor your WordPress powered eCommerce store, so as to make it capable enough to handle the diversified need of your audience without making the design full of clutter. You can do so, by exploring DIY sites, since such sites help in focusing different interests all at once, without making the navigation cluttered.

For example, Doityourself.com website navigation looks clean and intuitive, featuring plenty of products divided into main categories and sub-categories. So, by looking at this website or other DIY sites, you’ll come to know the right way to organize hundreds of thousands in a manner that will still make your web store easy to navigate.

3. Support Sites: Help Gather Data To Build Customer Loyalty

There are many software support websites available online in the form of a subdirectory or subdomain. These sites can help you learn the art of collecting information from your customers (both existing and new), which eventually helps in building customer loyalty. Wondering how?

Well, when customers feel that they’re being taken care of, they’re more likely to purchase from your online store. And, providing them access to information that they seek easily, will not just help in delivering an optimal customer experience but also encourage them to revisit your store time and again. Of course, this is something crucial for an online store.

When making purchases from your store, chances are that visitors would like to get their queries answered. And, giving them clarification and answers they seek can help provide a better customer experience. Moreover, since they’re able to obtain the desired information, they’ll prefer to stay with your site instead of moving to any other site. For example, the Adobe Acrobat DC website “Learn and Support” section offers users many useful resources like tutorials, articles, etc. – that help users know answers to any query concerning Adobe Acrobat.

Choose Roxxe WooCommerce Theme To Optimize Ecommerce Website

Get a glimpse at the brand-new multipurpose WooCommerce theme Roxxe. It’s a marvelous variant for any beauty salon or Korean cosmetics shop. Creating the website on its base will promise you a stable performance and fully optimized pages, so your consumers will get only a smooth on-site experience.

What Makes the Roxxe WooCommerce Theme So Optimized?

Firstly, it was made mobile-friendly, which is almost the most valuable point modern user should obtain. Mobile shoppers aren’t fond of endless scrolling, especially if the pages are overcrowded with the content. Roxxe pre-made pages are as lean as possible. That’s why Roxxe is responsive at the outset and looks brilliant on any device.

Moreover, your website should be ready for promotion on the Web, so search engine optimization is a must-have nowadays. Roxxe is SEO-friendly indeed, and it’s easy for search engines to examine the structure of the website. Each page in the Roxxe theme includes uniques titles and descriptive URLs, that can satisfy Google’s demands, indeed. All these manipulations will give you more organic traffic and also more credibility.  Then, the third but not less essential feature is the speed of website downloading. Roxxe WooCommerce theme will make the pages load fast, so there is no need to wait for a minute to explore the web page. If you test the website built on the base of Roxxe, you will be sure the speed rates are high and reliable.

All in all, the Roxxe WooCommerce theme will do its best to optimize your website and make millions of people satisfied with the speed of loading and structured content on the pages. Find your inspiration in the Roxxe and rest assured it will definitely make your website optimized.

All-Purpose Vendy Provides Tons of Options to Create Shopify Stores

First of all, Vendy is a Shopify theme for fashion. Its clean new-fangled design is crafted especially for clothes, shoes, and accessories online stores. As well, several pre-made homes, blog, and lookbook pages will save your time substantially. In addition, you don’t need knowledge of coding to work with Vendy, as it’s fully adjusted for visual editing. To clarify, the included by default Shopify Builder enables drag-n-drop workflow in a handy admin panel. This means anything you may want to change or add doesn’t require coding. Plus, there are lots of ready-to-use elements, like headers, footers, social icons, and contact forms. They all are also very easy to modify up a situation.

Secondly, the Vendy Multipurpose Shopify Theme for Fashion is also a win-win choice for any business. Using it you’ll quickly, effectively, and with style launch an online shop of any complexity. Stay assured that your eCommerce website will highlight the best sides of all products you sell. In case you don’t believe it, feel free to check the attached demos. Without doubts, they must inspire you to start your own online store, as Vendy is a good example of the latest web trends.

So, don’t hesitate to check:

• Homepage layouts;
• Listing pages;
• Product pages;
• About Us pages
• Lookbook pages;
• Collections pages;
• newsletter pop-ups variations.

Moreover, the Vendy Shopify theme goes with catchy blog page templates. They allow choosing those styles of blogging that you like the most. There are to your use:

• single blog pages;
• blog lists and grids;
• blog masonry and sidebar alternatives.

In a word, Vendy is a full suite of features for online store creation. Try it if you want to boost your business on the fly!

How to Optimize Ecommerce Site – Wrapping Up

There are many sites available over the web that can help inspire you to optimize your current or new online creation. In this post, I’ve covered three types of sites that will help you get eCommerce inspiration that can help in optimizing your online store.

The post Finding Creative Inspiration To Optimize Your eCommerce Site appeared first on DesignWebKit.