web design blog – DesignWebKit https://designwebkit.com Design News Blog, Web Design Blog Thu, 24 Mar 2022 18:37:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.15 How Blog Writing Services Boost Your SEO Strategy https://designwebkit.com/web-and-trends/how-blog-writing-services-boost-your-seo-strategy/ https://designwebkit.com/web-and-trends/how-blog-writing-services-boost-your-seo-strategy/#respond Sun, 24 Oct 2021 19:45:26 +0000 https://designwebkit.com/?p=24481 Marketing your business successfully online requires a carefully developed search engine optimization and content writing strategy. It will often take several months before you start seeing a successful increase in rankings and traffic for your website. However, the end result will be a stable online presence that requires minimal management and continuously brings in leads.

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Marketing your business successfully online requires a carefully developed search engine optimization and content writing strategy. It will often take several months before you start seeing a successful increase in rankings and traffic for your website. However, the end result will be a stable online presence that requires minimal management and continuously brings in leads. Enlisting the assistance of a digital marketing agency that offers blog writing services in conjunction with professional website development and efficient SEO strategy is often the most effective solution for marketing your small business online.

SEO Strategy

The Importance of SEO Strategy for Digital Marketing

In the past couple of years, digital marketing has become the predominant form of marketing, particularly for any company that isn’t a major corporation. Digital marketing includes search engine optimization (SEO), social media marketing, business content writing, and PPC (pay per click) or displays advertising. Digital advertising refers to paid traffic to your website, while SEO and content marketing help your business rank well on Google for organic search terms.

Traffic to your site that comes solely from your SEO strategies is referred to as organic traffic, and each organic user does not individually cost your business anything. Paid traffic, as the name suggests, costs your business a certain amount of money per user. SEO is a significantly more cost-effective method for marketing your business, but it frequently takes substantially longer.

Posting continuous content updates for your website is an essential process when optimizing your site for Google. It’s the most essential component for bringing in organic traffic, eventually leading to a conversion. Next, let’s go over some of the methods that a professional search engine optimization agency utilizes to write blog and landing page content.

SEO Strategy – Developing SEO-Optimized Content

Blog content is the easiest way to update the content and keywords on your website regularly. However, you’ll also need to develop content for your services and landing pages, particularly if you’re purchasing search or display advertising.

Keyword Research

To rank well in search engines and generate an increase in organic traffic, you’ll need to include keywords that are both relevant to your brand and commonly searched for by Google or other search engine users. As a result, you’ll need to research keywords in advance of developing content for your site. This is a critical step towards increasing organic traffic and helping search engine users find your business online.

There are several digital marketing platforms online that allow you to search keywords by topic and volume, such as Ahrefs and SEMRush. However, these products are often expensive, particularly if you want to unlock their full potential. For small businesses interested in creating their own marketing content, the cost of these tools is often well outside of the desired budget. Luckily, there are a few inexpensive keyword research tools, such as keyword io, which utilizes Google’s autocompleting feature to help you find high-volume keywords for free. Other keyword research tools include Moz and Wordtracker. If you’re purchasing pay-per-click search and display advertisements you’ll also need to invest in a solid keyword research tool.

Developing content with keywords that are relevant to your business helps search users find your products, services, and knowledge base online through your website. Be careful not to include too many of the same keywords in your blog or content piece- this technique is frequently referred to as keyword stuffing, and can have adverse effects on your organic rankings. The content surrounding your keywords should sound natural and have an easy-to-access level of readability.

Boost Your SEO Strategy – Expertise, Authority, and Trust

The content on your blog and other website pages should showcase your brand’s reliability and the expertise of your team while establishing your business’s credibility online. The process of developing your website content to establish this image of your business is frequently referred to by digital marketing professionals as E-A-T, which stands for expertise, authoritativeness, and trustworthiness.

Simply developing your content with a few keywords throughout won’t help when your organic search traffic rises and more users click on your site. If the user who is unfamiliar with your brand can’t find a reason to trust your business when they hit your site, then their presence on your website won’t matter in terms of conversions and leads. Content that establishes your ability to answer the user’s questions and solve their search queries is the first step towards creating a conversion through organic means.

Creating a Call to Action

An easy way to increase the value of your online content and overall digital presence is to include more calls to action or CTAs. A call to action directs the user reading your content towards following up on what they have just read or clicked on, whether it’s on your site, Google My Business listing, or social media channel.

The most direct call to action encourages the user to purchase an item, which phrases like “buy now” or “purchase today”. Other calls to action examples include asking users to sign up for a newsletter, or sometimes simply just to read more on another page. CTAs are essential pieces for increasing the value of your content to the point where it’s powerful enough to create conversions.

Conclusion – How Blog Writing Services Boost Your SEO Strategy

A professional blog writing service develops content for your website that utilizes keywords, establishes the authority and trustworthiness of your business, and asks the user to take action on the content, advertisement, or page they’ve read or clicked through towards. For many small business owners, a digital marketing agency that can optimize your website and develop content with these methods in mind is a necessity for growing brand awareness and increasing your revenue.

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Design For a Blog – How to Create a New One https://designwebkit.com/web-design/design-for-a-blog/ https://designwebkit.com/web-design/design-for-a-blog/#respond Sun, 30 Aug 2020 19:53:29 +0000 https://designwebkit.com/?p=23522 What happens when you click a random link, only to come across a blog with an obnoxious design? In most cases, you will be very distrustful of the website’s content. Several studies reveal that design, as well as overall utilization of your site, affect how first-time visitors view you as an individual and as a

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What happens when you click a random link, only to come across a blog with an obnoxious design? In most cases, you will be very distrustful of the website’s content. Several studies reveal that design, as well as overall utilization of your site, affect how first-time visitors view you as an individual and as a brand. Your blog’s design is integral for your reader’s first impression or assessment as well as how they recognize you as a source of information. Before people start reading your blog posts, they will judge you on the basis of your design. Hence, it is crucial that you ascertain you have an outstanding design for your blog to attract as many readers as possible. 

design for a blog

The majority of beginner bloggers and site owners put off design, stating that it is expensive or they do not have time for it. Well, that is over. If you want to market your blog by reaching out to guest posts on other blogging sites, below are some tips and guidelines that can help you. 

Design for a Blog – Choose Website CRM

The first step in learning how to design a blog is choosing the site CRM. CRM (Customer Relationship Management) is approach organizations use to manage collaborations with potential customers. Through CRM, companies can streamline processes, improve sales, increase profitability, build customer relationships, and enhance customer service. Choosing a website CRM can help you gain an insight into the behavior of your readers and modify your posts to ensure your audience gets the best service. 

Look for Templates

As a content site owner, you are often busy trying to figure out what to blog about. Besides research, networking, managing freelancers, and site updates, you do not have time to think about blog design when you post an article.  Hence, you should look for your design templates. Templates can help you make constant graphics without consuming much time. Later, as your website develops, these templates will help you outsource graphic design for cheap and in an effective manner. But how? Well, you can get someone from Fiverr to follow your template and crank out many of them rather than hiring a skilled designer to create a graphic from scratch. As for your content writing assignments, you need to pay someone to write my paper. Visit the website of a reliable company and place an order. 

Use Blog Design Tools

blog features

As a beginner blogger, it may be intimidating to try assessing multiple design tools. But, if you identify the best blog post design tools, you will be able to keep as well as create your graphics. Recommendable blog design tools that you can use include;

  • Canva: This free online tool works well with images. You cannot create a logo with it, but it comprises templates and photos that you can purchase. 
  • Sketch: This is ideal for creating blog post images, style guides, and logo design. It cannot do photo handling, but you can supplement it with Photoshop. 
  • Buffer’s Pablo: If you do not want to embrace creativity and want something that will help you design good graphics, this tool can help you with a few options to use. 

Create Interesting Logo

After selecting a topic, your blog will require a name, domain name, as well as a blog logo. Logos can be quite expensive. As a new blog design, investing this much is not advisable. Even though designing a logo consumes much time, there are a plethora of different styles as well as fonts at your disposal. Additionally, you can get caught up with ease in logo meaning and overall design. 

Do not take much time to create your logo. In the end, your content, as well as your aptitude to market, are what will make or break your blog. 

Choose Color Gamma

Color gamma is also efficient in helping to identify the best design for a blog. Identifying and picking the right colors for your website can help you create the best design. Selecting a three-color palette for your site is better as it will help it look more presentable. So, begin by choosing two colors that rhyme, then selects the third as your accent color. To pick the first two, start with the ones in your logo to keep your branding constant. Do not choose colors on the basis of favoritism. 

Create Blog in the Same Style

To make design for a blog, you need to create your blog using the same style guides. The branding of your blog ought to be in check. Thus, you will have to specify your logo, the colors of your brand, as well as the fonts. Also, it is recommendable to paste in the templates for your posts. 

Plan Blog Structure

Blog designing is not all about choosing the logo and color for your website. You also need to plan the structure so that it corresponds to what you are posting. Similar to essay writing, you need to develop a structure before you start writing. And at times, this can be quite difficult based on the topic you are working on. Hence, you may opt to ask to do my essay for me cheap service. Thus, when creating the design for your website, plan a structure before you choose the images you will include on your website. 

Optimize Images

The majority of consumers presume that images carry more weight than reviews, product descriptions, and customer ratings. Blog posts, as well as articles that feature relevant images, get more views than those without. Images not only help to drive more traffic but also make each blog post noticeable. Additionally, they are an essential part of branding. A glance at an image post can tell the audience whose blog it is. So, choose good quality and relevant images for your posts. 

Design for a Blog – Avoid Plagiarism 

One of the most crucial things you need to factor in when creating a design for your blog is refraining from plagiarism. Copying someone else’s design or using their ideas on your site can make you less authentic. Thus, people will not visit your website, presuming it is a replica of another person’s work. So, embrace exclusivity and ingenuity when creating the design for your blog. If you do not know how to come up with ideas for creating good content, visit PerfectEssay.com, and ask for assistance. 

In conclusion, you may not have enough time to invest in producing style guides and blog design templates. However, you need to note that productivity is not all about being busy. From when you start blogging, you need to think about your time and energy investment. Are you after writing top-notch content of mull over an exceptional new blog post design? Well, the sooner you make your guidelines and templates, the more time you will save. Nonetheless, the above are some tips that can help you learn how to make a design for your website.

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Sources for Blog Topics – 10 Fresh Ones for Great Blog Ideas https://designwebkit.com/web-and-trends/sources-for-blog-topics/ https://designwebkit.com/web-and-trends/sources-for-blog-topics/#respond Mon, 02 Mar 2020 07:46:50 +0000 https://designwebkit.com/?p=22775 The author listed for you 10 fresh sources for blog topics to find hints concerning your next post. Check them out if you feel the lack of fresh ideas!

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The popularity of blogging is touching the skies. People love to read informative posts from various bloggers online. They find ways to relate themselves to the topic in discussion. Bloggers also enjoy interacting with people who share their opinions under the comments section of a blog. Bloggers, however, face some challenges while writing engaging and informative content for their audience. On top of the list of challenges faced by bloggers resides the choice of a blog topic. Bloggers face a tough time while looking for a suitable topic for their next blog. They sometimes get stuck in confusion about the selection of topics and sources for blog posts.

blog topics

Bloggers don’t get any clue from where to start. We decided to help those bloggers who are wondering where to get an idea for the topic of their next blog. In this article, we will discuss various sources for blog topics. Bloggers who don’t have any clue about the selection of topics for their next blog would find it really useful for them. These sources for blog posts are discussed below:

Explore Newspapers and Magazines

Newspapers and magazines could be an excellent source of information. Dig in deep to look for topics relevant to your niche and study the articles or news published under the topics to get an idea about the details of the topic. After saving the topics in your mind, now it’s time to summarize the knowledge you have got from the newspapers and magazines in your own words. For further information, head on to Google to look for relevant content and note the highlights of the content for the outline of your blog.

Now that you have a substantial amount of research-backed info, it is time to rock the topic in your own words and then publish it. Don’t forget to ask for the opinion of your readers to get an idea about their thoughts regarding the issue. This would be useful for you; we will discuss it further in our discussion.

Sources for Blog Topics – Head on to Quora

Quora is a platform to get knowledge from people around the world. A lot of people ask their queries on this useful platform to remove their confusion regarding specific topics. You should also interact with people belonging to your industry or niche and get great insights and useful information in the form of answers.

There is no restriction regarding the topics you choose to post your questions, you’ll find discussion regarding literally anything from the Human race exploring mars to how deep in earth crust humans have gone so far?

It doesn’t matter how absurd or weird your question or interest is, you will find people like you on this platform who are as interested in the topic as you are. After signing up for Quora, you can opt for topics relevant to your niche. Whenever you log in to this informative platform, you will see the discussion related to your interest in your feed.

You will see the latest questions asked regarding the topic of your interest and their informative answers when you click on the ‘News Questions’ option. Let’s assume you have a keyword in your mind and you want to incorporate it in the topic for your next blog, go on to the search option in Quora and search for it, you will find plenty of discussions related to this keyword. You can choose the popular questions as the topic for your next blog.

Value Your Readers

As we discussed earlier, the comments containing opinions from your readers can be really useful for you in the selection of a topic. At the end of every blog post, ask your readers about their opinions and what went unanswered in this blog. Your readers would definitely share their opinions regarding the blog.

They would also ask questions and suggest the topics to write on. You can also ask them to interact with you through mail to express their queries to you. Once you read the comments under your blog and emails sent by your reader, you can certainly get an idea about the topic for your next blog post.

When you value the opinions of your readers and writers on the queries asked by them, it would certainly strengthen your relationship with your readers and vanish the problem regarding the selection of topics for new blogs.

Check Out Google Trends

Google search insights main image

You might have heard this name before, but believe me, Google Trends is a really effective tool for search of a great topic for your next blog. Enter the keyword you are interested in and search for it in the region of your targeted audience. You can choose any region from the US to Cambodia and even worldwide. It would show you the relevant topics and queries for the keyword.

You can also compare several keywords simultaneously to find out what topic is trending more in the region of your interest. This would help you in choosing a great topic for your next blog, which would be according to the expectation of the audience and at par with current trends. It’s free to use the tool and does its job effectively. It could be a blessing in disguise for bloggers who are stuck in confusion about the selection of topics for their next blog.

Take Help of a Survey

If you want to put up a blog with a topic selected by the audience, then there are plenty of easy ways to involve the audience in the selection of a topic. You can use a survey or poll to get feedback from your audience regarding what they would like to see from you in your next blog.

You can also incorporate all the questions asked you by readers by just publishing the frequently asked questions and their detailed answers. This would strengthen the bond between you and your audience.

It would reflect that you value them and try to help them in removing their confusion regarding your industry or niche. You can also send your significant readers an email asking about what should be the topic of your next blog. This won’t only enhance your interaction with your audience, but also help you in getting worth suggestions for topics from your audience.

Check Out the Social Media Trends

social media

You can also browse various social media platforms in search of a topic. Check out what is cooking up on social media. What topics are going viral and trending these days regarding your industry, interest, or niche. Then, dig it deep to find out what people are trying to ask or express about the topic using social media platforms.

You would surely get a great idea about the topic for your next blog. Now, do in-depth research about the topic and get substantial information about the viral trend regarding your industry. You can take the help of Google and conventional media for this purpose. After getting sufficient information, now is the time to answer the queries of people or express your narrative about the viral trend to engage a wide range of audiences through your content.

Choose a Controversial Topic

There is some controversy you know about. Some people agree with it while others totally oppose it. It is time to make your entry. Let it go of fear, don’t hesitate to express your narrative, even if it offends a number of people. Because that’s what essay writer and copywriters do, they don’t fear losing readers. They possess the capability of standing firm on what they believe is right.

Believe me, you will get the benefit of choosing a controversial topic as it would engage a number of people in the discussion. Whether they are opposing it or agreeing with it, you will get an idea about the thoughts of people. You can extract the idea for the next topic of the blog from the discussion of people under your blog or on social media. You can simply post an update of the previous blog on your next topic or incorporate the views of various readers of the blog and address them to create more engagement. This is how blogs go viral. Try it, and you will be amazed to see the results.

Get the Help of an Efficient Tool

content idea generator tools

If no idea hits your mind about the topic for your next blog, then don’t worry. It’s not the end of the world. There are plenty of things to use. You can leave it on your luck, use a random word generator to choose a random word to be incorporated in the topic or title of your next blog. Use the tool mentioned above for the selection of random words. There would be some word which would give you an idea about a particular topic for your blog. For example, you have to write something related to business, but you don’t have any clue about where to start.

You use a word randomizer mobile app just to look for the ideal word, and it shows something like ‘resilience’ on top of the list of random words, and you suddenly remember that you haven’t written on anything like resilience in business. If you have to incorporate a noun in your topic, it would also work as a random noun generator. It might look like a game, but it is instrumental in inserting thought about a new idea in a person’s mind. We recommend you to try it once in the moment of anxiety and see yourself.     

Testing mobile applications before launching them into the market is the most important part of mobile or web application development. Testing mobile apps help in detecting and rectifying unknown bugs in a mobile or web application. Even a desktop web application needs to be tested to determine if it can work properly in other devices like mobile phones, hence mobile application testing is imperative.

Today a large number of people are using mobile applications hence load testing is very important to determine whether the application can bear a particular audience or not. Mobile application testing has evolved tremendously over the years and we have a lot to learn from it. One of the best ways to explore the evolution of mobile app testing would be by writing blogs. There are a great number of developers and testers who have shared their real-time experiences while testing mobile applications which have benefited a large audience. These blogs in any form of written docs serve major evidence and also a great medium for knowledge sharing in the testing community.

Sources for Blog Topics – Use BuzzSumo

There would be many viral articles and blogs getting shared in large numbers on Twitter, Facebook, and Linkedin. How would you check out all these platforms shortly to dig in for an idea about the next topic? It surely would take a considerable amount of time, which may not be possible for you.

You can use BuzzSumo for this purpose. It would help you in finding the content related to your niche, receiving the most appreciation on social media platforms. You can certainly extract an idea or a list of ideas for your next blog topics. It is as easy as that. Just type the keyword in the search bar of BuzzSumo, and you will see a list of trending content with respective URLs and the number of shares on Facebook, Twitter, and Linked-in.

Sources for Blog Topics – See Reddit

This platform may not be as popular as other platforms, but believe me, it is filled with informative discussions about various industries, including Genetic mutations and CryptoCurrency. You will see fresh and popular content on this platform. Moreover, you can browse relevant subreddits to read conversations according to your interests and industry. It may not look as easier as other platforms. Still, it is worth browsing because of the valuable information posted there.

Conclusion – Sources for Blog Topics

Choosing an exciting topic with the capability to appeal to the audience for the blog could be a headache sometimes. Bloggers don’t have any clue about what to do in this kind of situation. We stepped up to help these bloggers and listed 10 fresh sources to find ideas about the topic of the next blog. Try these sources for blog posts to get plenty of ideas about topics to be discussed in your blogs. You would find these sources for blog posts and platforms really useful for work. Happy blogging!

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10 Web Designing Courses You Shouldn’t Miss Out https://designwebkit.com/tutorials/web-designing-courses/ https://designwebkit.com/tutorials/web-designing-courses/#comments Fri, 02 Feb 2018 08:39:02 +0000 https://designwebkit.com/?p=18303 Online web designing courses offer flexibility as well as affordability to working professionals and students. Let`s overview the best of them!

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In this digital age, you can’t underestimate the power of a website. That’s why there is an increasing demand for creative web designers. If you are interested in taking up new skills, learning UX or UI design is the right one for you. The good news is several online web designing courses are available for working professionals and students. You can learn this skill at your convenience from your home.

web designing courses main image

However, finding the most suitable web designing courses from this plethora of online information is a challenge. So, to help you begin your web hunt, we have made a list of 10 the most popular web design courses.

Web Designing Courses Overview

Design Lab

web designing courses trydesign image

Cost: $399 per course

Website: trydesignlab.com

Design Lab provides part-time web designing courses through interactive videos, Skype sessions, and hands-on projects. You also get to interact with a personal mentor. The mentor provides timely feedback on your progress. As the courses are self-paced, you have the liberty to complete the course at your own pace.

 Code School

Code School of web design image

Cost: Free and paid options available

Website: codeschool.com

Code school is well known for providing web designing courses at a reasonable price. The pocket-friendly courses cover several different topics such as HTML, CSS, JavaScript, and Ruby. The free account gives you access to 15 introductory courses. However, for just $60 a year can get unlimited access to 71 courses and 256 screencasts. You also get access to the code school community which can help you resolve any designing related issues.

Code Academy

Code Academy image for web design learners

Cost: Free and paid options available

Website: codecademy.com

If you are looking for free and reliable web design courses, code school is your best choice. The Website claims to have over 45 million learners from all over the globe. The main attraction is the simple but engaging web designing tutorials in HTML, JavaScript, PHP, and Python. A free account is sufficient for beginners, as it covers all the basic course literature. For $19.99 per month, however, you can get access to extra practice material and technical support in any web design course.

Code Avengers

Code Avengers web design course image

Cost: 7 day free trial and $29 per month or $120 for six months

Website: codeavengers.com

If you are a novice in the world of web designing, you are in luck because code avengers create web designing courses primarily for beginners. In fact, the Website comprises courses specifically designed for children, adults, and school teachers. The focus is on HTML and CSS coding. You can also learn to incorporate special effects, interactive patterns, and layout techniques. During the seven day trial period you can try five lessons from each course.

Treehouse

treehouse web designing courses image

Cost: 7 days free trial and $25 per month onwards

Website: teamtreehouse.com

Treehouse offers a range of affordable web designing courses online. The tutorials are mostly video (more than 1000) based. If you want to learn to code in different programming languages, this is the right place to begin. You can also practice your coding skills using quizzes and interactive code challenges and earn badges to show off your talent.

ALISON Online Learning

ALISON Online Learning image

Cost: Free

Website: alison.com

Founded in Galway, Ireland, Alison online learning community has been around for a decade now. It is one of the largest providers of free online courses with 11 million learners and 1.5 million graduates. You can find 1000+ courses including web designing related ones across certificate and diploma level in ten different languages. The courses may require anywhere from 1-2 hours to 9–11 hours study. As there is no time limit, you can complete the course at your own pace. It primarily uses a mix of advertising and sponsored programs to provide free education for all.

Mozilla School of Web Craft

Mozilla School of Web Craft

Cost: Free

Website: courses.p2pu.org

Built on the Peer 2 Peer University platform, the Website is a rich source of free web designing courses contributed by open source advocates from all over the globe. Thus, you can connect with a global community of students and teachers with advanced coding skills. You can learn a variety of languages such as HTML, CSS, PHP and more at your own pace. This online portal is suitable for beginners to gain as much knowledge about the web designing basics as possible.

Career Foundry

Career Foundry web design courses image

Cost: $4000 for six months

Website: careerfoundry.com

Dedicated to educating the tech enthusiasts, Career Foundry offers self-paced online courses in web development, iOS development, UX design, and UI design. The perfect blend of online flexibility and mentor based guidance system provides an encouraging environment for learning. You can complete the desired course in four to twelve months. Mentors include experienced industry professionals as well as passionate students and graduates. The Website claims to have a 95% job placement rate for its students within 180 days of graduating.

Don’t Fear The Internet

Don’t Fear The Internet course image

Cost: Free

Website: dontfeartheinternet.com

I know the name sounds a bit comical, but this Website is a jackpot for non-technical individuals such as photographers and artists who want to learn a thing or two about web designing. The Website offers a series of nine simple, short, and funny videos that will help you understand the basics of web designing. The Website owners Jessica Hische and Russ Maschmeyer are successful web developers. They have managed to explain the process of web designing in a lucid language.

Bloc

web designing courses by Bloc

Cost: $9,800 (Payment plans available)

Website: bloc.io

Bloc offers both full-time and part-time online courses in web development and designing. You can get a dedicated mentor who will provide one-on-one instruction to clarify your concepts during the course duration. However, the course duration and fees will change depending on the number of weekly study hours and mentors. You can also work on three to six projects to build your professional portfolio. The course guarantees a job within six months after completion or you get your money back.

Wrapping Up

With the rise of digital media, the demand for creative web designers has gone up. Online web designing courses offer flexibility as well as affordability to working professionals and students. Ranging from free online courses to the paid ones, these 10 web designing courses will help become a skilled web designer in no time.

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How to Become a Web Designer: Real Story About My 72-Year-Old Dad https://designwebkit.com/web-and-trends/how-to-become-a-web-designer/ https://designwebkit.com/web-and-trends/how-to-become-a-web-designer/#respond Mon, 30 Oct 2017 10:17:01 +0000 https://designwebkit.com/?p=17493 “How to become a web designer if you are 72? Read my dad`s story and you will see it.” In 1998, I had a minor falling out with my dad over a website. He had just paid what I considered a ridiculous sum of money for an amateurish site for his travel company, designed by

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“How to become a web designer if you are 72? Read my dad`s story and you will see it.”

In 1998, I had a minor falling out with my dad over a website. He had just paid what I considered a ridiculous sum of money for an amateurish site for his travel company, designed by some kid who had all the design skills of a chimpanzee with a rudimentary grasp of Microsoft FrontPage. I, being a socially undeveloped 17-year-old at the time, expressed my disapproval in a way that lacked the requisite sensitivity, and my dad reacted defensively. A hormone-fueled sulk ensued on my part as I raged at my father’s inability to grasp the fact I was only looking out for him, though of course I now cringe inwardly at my younger self’s blunderous handling of the situation.

how to become a web desiner

The reality is that we were both frustrated about the same thing. My dad knew he had probably been ripped off, which was painful enough to realize without his own son rubbing salt in the wound. On my part, it was hard seeing my parents part with a significant amount of cash for something that I felt I could have done a much better job of myself, particularly at a time when their business was already being hammered by the first wave of the internet.

But these were the Wild West days of the web, and many people could and did charge outrageous amounts of money to put really basic websites together. Even I eventually took advantage of the landscape and once charged £5000 for a total of 3 hours’ work, though not without a significant amount of guilt. It was a seller’s market and everybody was being ripped off. So, we got over it.

How the West Was Won

The Dotcom Crash took care of most of the worst web design sharks, by which point the internet had already done its damage to my parents’ travel business. The 1990s saw the rise of the online travel website, whose tsunami took out most of the traditional offline travel businesses in just a few short years. Part of the frustration around my parents’ overpriced website was its failure to save their business from the imperial march of technology.

What it did do, however, was galvanize my decision to fully engage with web design and coding, which had been nothing more than a fleeting hobby until that point, second to other interests such as music and beer (although my expanding gut is testament to how consistent my passion for the latter has remained over the years). I launched my first hand-coded website in 1998 and by 2001 was running a fully-fledged online business with a website attracting more than three million visitors a month at its peak. Aside from a minor detour into sales in my mid-20s, I have remained in tech ever since, and have always been grateful for my younger self’s decision to acquire a set of skills that allow me to earn a decent living from anywhere in the world with nothing more than a laptop and internet connection.

For me, the internet was defining. For my parents, it effectively triggered the final stages of their careers.

How to Become a Web Designer: Like Son, like Father

After selling their company in 1999, my dad began a gradual transition into retirement – via a couple of other business ventures along the way – while I carried on with my tech career, eventually setting up Firedrop whose mission is to automate as much as possible of the process of web design and, eventually, all kinds of digital design.

all kinds of digital design

The role of A.I. is to free us from laborious work. The process of designing and coding a website, while rewarding, is nonetheless laborious and that puts most people off from learning it. But for me, building a website has always been a doorway rather than a destination. The power to create opportunity out of thin air, with just a computer and some imagination, has always been at the root of my love affair with web design and the internet. For me, it is freedom.

So when we launched our A.I. web designer, I took it to my father to see what he thought of it. My intention was just to get some feedback on the user experience, with the goal of having an interface that was so intuitive even a 72-year-old could use it. My brief to him was, simply, “use this tool and build a webpage with it, then report back on what you struggled with”. And that’s exactly what he did, but I wasn’t quite expecting the effect it would have.

For my dad, the challenging part was not actually getting to grips with the interface (a shamelessly self-congratulatory pat on the back to our UX team for that), but working out what exactly he wanted to put on this webpage. He spent a fair amount of time thinking about that, but it wasn’t a chore; far from it. He actually found himself imagining possibilities, a creative process that had previously always been dampened by inflated web design quotes or overly complicated website building tools.

But without those restrictions, he just started to lay out his mind onto the digital canvas before him. He wrote his autobiography and then published it. He sent it to all his friends, who loved it. It became a mini-viral sensation amongst his peer group. Some of them then asked if he could help them make a similar type of biography. And suddenly, a new business idea struck: he could use Firedrop to build similar types of a site for people of his age, and charge them for it.

And so, at the age of 72, and after several years of retirement, my father found out how to become a web designer.

Technology = Freedom

Web design projects are often painful because of the unavoidable time it takes to make sites by hand, but A.I. removes that burden and breathes new life into the most important question: “what will this website do?”, rather than “how will this website be made?”. Traditionally, the former question has been confined to the very earliest parts of a web design project, taking center stage briefly during the requirement-gathering phase before the various mechanisms of design and programming take over for the remaining 80%+ of the project. During this period, the owner of the project becomes inevitably distanced from it, and somewhere along the line the original spark gets lost.

This holds many people back and prevents them from trying out some of the ideas that everybody has from time to time by obstructing the freedom and confidence required to explore them. A.I. has the capacity to restore that freedom. For my father, this freedom reignited his creative spark and rekindled his interest in entrepreneurial work. Finally, after 20 years, he is able to embrace the opportunities of web design as I did all those years ago.

Thanks to A.I., a father can follow in his son’s footsteps. This was my own story of how to become a web designer.

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