The best email validator API out there is undoubtedly mailboxlayer. Mailboxlayer provides a simple REST-based JSON API that allows you to completely inspect and validate email addresses as soon as they’re entered into your system. The mailboxlayer API is linked to a variety of constantly updated databases covering all accessible email providers. Therefore, this facilitates the separation of disposable and free email addresses from particular domains. This article will serve as a beginner’s guide to an email validator API.

How to Use Mailboxlayer as an Email Validator API?

Novices can successfully master mailboxlayer after understanding a few concepts and having basic knowledge of its features. Here are a few things that a beginner should know about API access and specification.

How Can You Get an API Access Key?

Every registered user is given a personal Access Key, which serves as a one-of-a-kind “password” for gaining access to and querying the mailboxlayer API. This key can be found on your Account Dashboard or in any interactive links in the API Documentation. You can change your Access Key at any moment from your Account Dashboard. To make an API Request, you must connect your Access Key to a legitimate API endpoint URL. Below is an example:

http://apilayer.net/api/check?access_key=YOUR ACCESS KEY.

How Can You Make an API Request?

Making an email validation request to the mailboxlayer API is relatively simple because the same API endpoint returns all verification tools. To begin checking email addresses, only one mandatory argument (email) is required in addition to the access_key parameter. Additional possible arguments can be found in the documentation.

What Should You Expect From an API Response?

All validation data from the mailboxlayer is returned in the universal and lightweight JSON format. Each API response is made up of ten individual response objects, each of which has its own set of details that can be found in the API documentation.

How to Establish HTTPS Encryption?

Users can connect to the API using industry-standard HTTPS to ensure secure and encrypted data streams. Simply add an s to the HTTP Protocol to accomplish this. This results in https://.

What Kind of API Error Codes Can You Get?

If your API request is unsuccessful, this API returns a three-digit error code, an internal error type, and a plain text “info” object with user suggestions.

Here’s one example of an error that occurred when the user failed to give an email address for validation:

{
“success”: false,
“error”: {
“code”: 210,
“type”: “no_email_address_supplied”,
“info”: “Please specify an email address. [Example: support@apilayer.com]”
}
}

What Validation Tools Does Mailboxlayer Provide?

How Does the API Check for Syntax?

The API syntax check is automated. First, the API will perform an email syntax check before requesting an email address. This allows the API to check if the email syntax is compliant with regular expression rules. Some rules regarding regular expressions include:

• Uppercase and lowercase letters (A–Z , a–z) (ASCII: 65–90, 97–122)
• Digits 0 to 9 (ASCII: 48–57)
• These special characters: # – _ ~ ! $ & ‘ ( ) * + , ; = : and percentile encoding i.e. %20
• The full-stop character provided is not the first or last character, and also does not appear consecutively inside the email like John..Doe@example.com.

What Does The API Do When It Experiences a Typo?

The mailboxlayer API will pose an alternative email suggestion within the API result set’s did_you_mean object if it detects a potential typo in the email address domain.

What is Real-Time Verification?

The mailboxlayer API looks for MX-Records and utilizes an SMTP server to check email addresses. Simple Mail Transfer Technology (SMTP) is the protocol we all use to send and receive emails over the internet.

The mailboxlayer system determines whether the requested domain is set up to receive an email to start the real-time email verification process. This is where the MX-Records check in the API comes in handy. The API’s mx_found response object will notify you if MX-Records for the provided domain is found.

Example:

{
[…]
“mx_found”: true,
[…]
}

You can visit mailboxlayer’s official documentation to learn more about mailboxlayer’s Real-Time Verification.

How Can I Check All Incoming Email Traffic?

The real-time verification procedure of this email validator API does not conclude with a single SMTP check. Many email servers are configured to catch all incoming mail traffic, independent of the requested email address’s local portion. To solve this issue, a catch-all detection mechanism was created.

Example:

https://apilayer.net/api/check
? access_key = YOUR_ACCESS_KEY
& email = support@apilayer.com
& catch_all = 1

Due to its significant influence on the API’s response time, by default this functionality is disabled. However, by inserting the API’s catch-all option to the request URL and setting it to 1, you can enable catch-all detection.

How Do the Email Check Features Enhance the User-Experience of an Email Validator API?

Role Check

The technique of determining whether or not the requested email address is a role email address is another aspect of mailboxlayer email verification. A role email is an address that usually refers to a function (such as “support” or “postmaster”) rather than a specific person or name. This type of email address may be undesireable when delivering email campaigns because open rates are typically low.

Free Provider Check

The mailboxlayer API is connected to a regularly updated database of all available email providers, allowing it to identify free email services such as Gmail and Yahoo! The free JSON object in the API response will return true or false depending on whether the requested email address is utilizing a free service.

Disposable Provider Check

If the requested email address is utilizing a disposable email service like mailinator.com or trashmail.com, the API will additionally return a disposable JSON object containing true or false.

Do Users Get a Quality Score For a Certain Email?

The mailboxlayer API also provides a Quality Score ranging between 0 (Bad) and 1 (Good), reflecting the quality and deliverability of the requested email address.

This Quality Score is produced for each requested email address using an algorithm that learns as each email address is validated. It is based on three primary factors:

• Appearance: How similar is the local or domain part of the email address to the most valuable and best quality email addresses?
• Deliverability: Is the email syntax in general correct? Does the SMTP check reveal that the requested email address is valid?
• Background: Is the required email address registered with a free or disposable email service? Does it imply a role?

It’s impossible to draw clear borders between “worth sending to” and “not worth sending to” because the numeric quality score’s validity is dependent on the type of email approach you’re taking. To learn more about how mailboxlayer provides its Quality Score, you can visit mailboxlayer’s official documentation.

Hence, mailboxlayer is a free, simple, and powerful JSON API that validates and verifies email addresses instantly using syntax checks, typo and spelling checks, free and disposable provider filters, and more. In addition, its system is secured with 256-bit HTTPS encryption to support developers and organizations in combating fraudulent users, improving email campaign success rates, and only sending emails to legitimate consumers.

In conclusion, these features make it the best email validator API for beginners to start with.

Now you have all the tools needed to successfully and conveniently verify emails. So, click here and start your journey with the best email validator API

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Emails Are Frequently Used

It is essential for you to know that email has been around longer than other social media platforms. This hence implies that it has more users. What is more, there has been significant growth in technology, making it possible for people to access their emails from their phones. These technological advances have led to a boom in email marketing. For example, companies can now send emails and have them received as SMS texts using email-to-SMS gateways. Compatible with Outlook, Gmail, Hotmail, Yahoo, and many more, these gateways have been designed to make life easier. Unlike before, when this technology connected people worldwide, it is now essential for personal and professional life. As stated above, people can access emails using their smartphones. This, therefore, means that when a notification pops up, they can immediately read it. This is an assurance that you’ll reach your possible leads.

Email Marketing Is Effective

It would be best for you to note that email marketing is the most effective way to reach your target audience compared to other social media platforms. Your worry might be that many people tend to ignore spam messages. This can translate to time wastage and not attracting your target clients, right? Well, you can avoid instances where your messages are reported as spam by giving informative and promotional information.

Once you have identified your target audience, it is essential to give information that drives to satisfy their needs. Such captivating content will help you build trust with them as they can see that you will cater to their demands. This is a reliable way to create and retain your customers, which translates to more sales. One way to ensure you’ll have informational content is by considering an email outreach service. This service plays a huge role in marketing your product or brand, driving more traffic to your website. In a nutshell, a good outreach is a crucial element for the success of your campaign.

Email Marketing Allows You to Measure Responses

When you launch a campaign, you want to know whether it is succeeding or not. Through the email marketing metrics, you’ll be informed of this. A delivery rate will let you know whether you reach most of your targeted clients. An open rate will let you know if the clients clicked your message. The final metric that will help you measure is the latest click-through, which informs you whether your audience reads your information.

By providing relevant information to your target audience, email marketing will work to your advantage. What is more, through these metrics, you’ll understand the changes you should incorporate in your messages. Additionally, the emails help you know your clients better based on their voluntarily giving information. This also gives you a basis of areas that your company should tackle.

Email Marketing Is Target-Based

With other forms of marketing, such as television advertisements, you don’t have control of your audience. This makes it challenging to find leads that will help you push more sales. On the other hand, email marketing lets you have control over who your target audiences are. You have an opportunity to pick your potential leads based on their location, age, or gender. You can generate personalized data that help you catch their attention with such data. This marketing strategy works by helping you save your resources and, at the same time, reach your intended clients.

Millennials Like Emails

What stands out about millennials is they prefer emails as the primary mode of communication. This eliminates the thought that this generation only uses other social media accounts in all they do. Such information implies that if your audience is the millennials, you’ll need to use emails. This proves that even with the growth of technology band the invention of numerous messaging apps, email marketing works and will help your company generate more revenue.

Email Marketing – Final Thoughts

From the points above, it is evident that email marketing works to benefit a business. To successfully implement this marketing strategy, it is vital that you rely on an email marketing provider that will help develop content to boost your brand. You also need to have a list of email addresses you’ll send the messages to.

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Currently, around 3.8 billion people are using email. It means there’s a massive opportunity for businesses to get in touch with the people they want through cold email. In this detailed guide, we will give you a complete insight into cold emailing, ways to find an email for cold emailing, and tips to write an effective cold email that actually works for business. So stay with us.

What Is a Cold Email?

A cold email is regarded as an email sent to the prospects without any prior permission or notification. Businesses use it to start and maintain a new business relationship with their targeted audience. However, you should not confuse cold email with spam email. Spam emails are sent to multiple addresses at once without researching the relevancy or existence of the recipient. However, a cold email is sent to the qualified receipt that proves to be fit for the campaign. It has the confirmed email address. And the goal of a cold email is to build a relationship with customers.

But many people raise the question, does cold email still work? In short, yes. It is still worthy. According to a report, 89% of marketers are still using email for lead generation, and they are getting fruitful results. Due to its effectiveness, scalability, and affordability, it is still the most reliable tool. Various small and medium enterprises are using cold emails to get more customers. However, some people find it difficult to get a verified email list. If you are one of those, don’t worry! We have got you covered. Let’s find out what are the different ways to find an email address for cold emailing.

 Ways to Find an Email Address for Cold Email

As the business world has become more competitive, using email to make new connections has also increased. Here are some of the best and free ways to find a prospect’s email address without any hassle.

• LinkedIn
• Facebook(About)
• Google Search
• Twitter bio
• Company website (Contact us, about us)
• Email finder tool

However, the best among all is getting help from an email search tool. These tools usually work on the fermium business model, and you might have to pay for hunting more emails. However, these email finder tools are highly effective and work using.

Importance of an Email Finder for Any Campaign

Email finder tools play a salient role in finding personal or business emails. Using email hunting software is effective in connecting with more people and building a large customer pool. Moreover, in this competitive online business market, it’s a must-have tool to automate your email marketing campaigns and upsell your product or services. Let’s have a look at two of its considerable benefits.

Business Development

The marketer nowadays thinks that having a gigantic email list is a key to propelling in business. It is because having an email list under your belt can help you target your future customer and automate the drip campaigns with ease. Keeping that in mind, an email finder tool is of utmost importance as it provides you with all.

Besides this, using any email finder tool can open new opportunities for your business by helping you find new investors and partners, influencers, and more. Furthermore, you can reach out to more prospects and sell the product and service. That will eventually lead to the development of business.

Lead Generation

If you want to develop a sale pipeline, an email finder is a tool. Regardless of the type of business, email hunting software works amazingly to generate leads and automate lead generation activities. By using email finder tools, you can collect the email ids, build an effective email list, and use that list for cold emailing to nurture the prospect and convert them into a customer.

How to Write a Cold Email that Actually Works for Business?

Compelling Subject Line

The subject line in cold emails works as a door to bring new customers. In cold emails, the subject line should be intriguing as it is likely to make the first impression. A poorly written subject line will not bring the desired result, and the customer might decide not to open the email based on that. Also, they can mark it as spam which is worse than anything. Therefore, while writing an effective email, make sure to write an intriguing subject line as it will persuade the customer to open it.

To make the subject line intriguing, you can focus on these steps:

• Consider the prospect’s point of view.
• Pique their interest
• Personalized them
• Avoid sounding salesy
• Don’t be too formal
• Tie it to the rest of the email

Propose the Value by Talking Features, not Benefits

The prospect doesn’t care about your awards or how awesome you are. While reading your cold email, they are more concerned about what value it is likely to bring. So once you have a great opening line and compelling subject line, get to the point and propose the value. You can talk about:

• Why are you reaching out to them?
• What you have to offer?
• How they can get benefits by starting a business relationship with you
• How other people are businesses are benefiting from these offerings.

As you are reaching out to a prospect with the hope of converting them into a customer, be sure to give them insight into why they should look for a change.

End with a Call-to-action

That’s the last stage of sending an effective cold email. Although you are done here, closing the email with a clear call to action is of utmost importance. It is the step that clarifies what you want your prospect to do after reading the email.

A clear call to action will persuade your targeted audience to perform the certain action you want them to do with your email. It can either sign up for a solution, schedule a meeting, reply to the email, or give feedback. However, whatever you want your prospect to do, the important thing is keeping it simple and straightforward.

Signature

Writing an effective cold email that looks professional must include a signature. Signatures usually have the name, designation, and phone number. However, you can also add your website’s URL.

Cold Email with Email Finder Tools – Conclusion

Over the years, marketing experts are using cold email as an effective channel to capture warm leads and fill their sales funnel. If you are struggling to find quality leads, focus on the component mentioned above and create the best cold email your prospect has ever received.

The post Email Finder Tools – How to Create a Cold Email that Actually Works for Business appeared first on DesignWebKit.

Quick Stats: Having graphics can boost your open rate by 27% and CTR by 4.5%. Here, we are sharing the top 10 tips for ‘show, don’t tell’ email template design. We have also included examples of each tip for your perusal. Dive in deeper to get inspired from some of the most eye-catching emailers and for learning to create email designs with the ‘wow’ factor.

#1 Use Colors For Storytelling And Supporting Your Copy

One of the most significant advantages of using graphics is that you don’t need to leave a lot to the reader’s imagination. You can use them to build an experience instantly without them making any voluntary effort. In this email design from Clear, they used the colour theme for aiding storytelling and almost narrated the copy with the dark colour theme. The candle, spider webs, and the darkness effortlessly complement our dislike for standing in a line at the airport security. Telling the same story in a text-only way would have never done enough justice. Make sure you use the right colour palettes which agree to the tone of your message and help replace large portions of your written copy.

#2 Leverage Infographics To Cut Through The Clutter

Bloggers are proactively leveraging infographics, and it is high time you start including them as a part of your email marketing strategy. Especially while sharing feedback and reports, they can go miles in putting up the major highlights. In this example from Hers, a lot of data is curated in the form of multiple illustrations packed in an email. The sleek, minimalist design turns the otherwise dull data into a compelling, read-worthy message. Also, sending multiple illustration in email is a smart move since using a single image would have made it difficult to follow individual messages in them. Most marketers feel that sharing statistics or listing major outcomes in emails is not a good idea. However, you can convert them into infographics to cut through the clutter.

#3 Blend Your Brand Language In The Illustration in Email

When it comes to brand language, a few names emerge as the most public profile conscious businesses. They ensure the standardization of their brand language down to the pixel level. McDonald’s is one such company that blends its brand language into everything it does. You see how they clubbed the visual appeal with the ‘Thank You Message’. Also, the little McDonald’s signboard placed just above the CTA adds to the already captivating UX design. You can also use your brand elements in your email design to make your messages reflect your brand language. Just make sure you don’t overdo it as adding too much brand-specific tone dilutes its effect.

#4 Infuse Features And Processes In The Visuals

Sending out purely promotional emails is a nerve-wracking experience for every marketer. Usually, they end up using a sales heavy copy that does more harm than good. Thankfully, using visual elements can do the job for you. As you can see in the below email from Corkcicle, they just turned a purse into an ice crate to demonstrate the insulation feature of their handbag. 

In the same way, you can also infuse an entire process in your email copy without writing a word like the marketing maestro Dollar Shave Club. In this enticing email, they displayed the wait and footstep delivery side by side. Using teleportation was also something all of us fantasize about while ordering online. Illustrating features and processes can turn the tables for your email marketing campaigns.

5 Rope In Graphics To Solidify The Purpose Of Your CTAs 

Calls-To-Action is the most generic-looking elements across all messages that land in our inboxes. Adding to it, the limited character count doesn’t leave much room for pouring in any creativity. A lot has been said about building purpose-oriented CTAs, so we thought of this example of roping in graphics from Return Path around their CTAs. This reactivation email with images of smiling and sad faces solidifies the purpose of both CTAs. You can also add illustrative images around your CTAs to create an organic yet persuasive email design.

#6 Use Creative GIFs For Grabbing Attention in Illustration in Email

GIFs are around since long, and the current trends still favour them as an attractive multimedia format. They can easily replace videos in email design. Keeping the file size small is a big priority. GIFs can hold the attention of your recipients without hurting your deliverability or making your content unavailable to the low latency regions using 2G/3G data connections. As you can see, Harry’s just pulled down an entire factory, something that isn’t usually found in emails. This GIF grabs attention instantly and uses such attention-worthy items that can increase your CTR by leaps and bounds.

This playful emailer from Moo is another example of using GIFs to create refreshing and playful messages. You too can use GIFs to drive higher engagement effortlessly.

#7 Use Supporting Elements Smartly in Illustration in Email

Illustrating an idea is better than explaining it, and this email from G-Shock is a perfect example of using supportive elements smartly. They used an athlete performing heavy exercises wearing the G-Shock watch to demonstrate their USPs. Thus, instead of putting up the watch directly, using other supporting props gave them an aesthetic appeal that is in sync with their copy. Similarly, you can add supporting elements to your regular emails to enrich their overall impact.

#8 Use Graphics And Icons As Props

GIFs are great props for displaying your ideas, but graphics too can do the same job if used creatively. Using graphics can elevate even the most simple messages as you can see in this ‘Forgot Password’ email from Lingo. 

Icons are equally useful to reinforce small yet essential portions of your email. Lending Tree beautifully used them to illustrate their services. If you are mailing your email list with repetitive or common messages, using such a small value-adding illustration in email can help you stand out from the crowd.

#9 Don’t Mind Going Out Of The Box While Using Interactive Elements For Illustrations 

If you are all in for creativity, going out of the box in your email marketing efforts can be a feast to the eyes. Using the carousel effect in emails is one such trick done right by Invision, and it paid really off. This took the GIF, CSS styling, and responsive email development to another level. You can also use interactive elements in various types of emails to illustrate the art of visual storytelling. Going the extra mile is absolutely worth it as emails have the highest ROIs among all digital marketing channels.

Countdown timers are very popular across all platforms when it comes to surfing the FOMO tides. A lot of brands use countdown timers to create a sense of urgency like this one from Vodafone. Using timers in your responsive HTML email templates is a great way of adding time-sensitive elements and making your message persuasive without writing a single word. Countdown timers can be placed beside product prices to amplify the sense of urgency in case of exclusive offers. Make sure to include them in your email designs whenever a time-bound action is considered.

Illustration in Email – Summing Up

The show, don’t tell is a timeless technique harnessed by marketers from time to time. The Rolls Royce Silver Ghost’s 27x London to Glasgow journey translating to 14,371 miles played a pivotal role in putting the British luxury marque on the top of the automobile world. In the same way, you can use illustration in email to add credibility and the ‘wow’ factor to your custom email designs. We hope that you find this article on using illustration in email marketing resourceful for your future efforts.

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Why Are Email Signatures So Important to My Business?

• Effective email signatures drive valuable conversions.
• Studies show that almost every email recipient pays attention to email signature designs.
• Email signatures are an effective means of sharing vital information with your prospects while boosting brand awareness and creating meaningful professional connections.

There’s no denying it: an email signature is a powerful branding and marketing tool—and you should use it to your advantage. Here we look at how to create email signature for your brand or professional venture. Let’s start by consider which tools you should use to get the job done.

How to Create Email Signature – Work with the Right Tools

Before you start creating your email signature, you should consider using a platform or tool. It will help you get the job done swiftly and efficiently while making sure that every single piece of important information is covered. There are a host of online services that can help you with the process, but we recommend using WiseStamp’s free email signature designer tool, particularly if you’re not from a technical background.

Include the Essentials

Regardless of how visually dazzling your email signature might be, without including your most essential business information, your efforts will be null and void. To deliver essential details with your prospects and spark meaningful connections, you must cover all informational bases.

That means, to prove effective, your email signature should include, your name and title or profession; both phone and email contact information. Your website, landing page or portfolio details, icons for your preferred social media channels, and a branded banner, image or logo. You may also include a company hook or motto and a legal disclaimer.

How to Create Email Signature – Add Links

Essentially, your email signature is a digital business card. As such, you should include hyperlinks within your signature to guide potential clients or partners to your website, social media sites, portfolio or specific landing pages. If you add hyperlinks, you will empower your prospects to connect with you or your brand on a deeper level, increasing your likelihood of conversions in the process. That said, you should always include appropriate hyperlinks to within your email signature, making sure that each link navigates to a new tab or window to enhance the user experience (UX).

Get Your Design Elements in Order

A clean, professional, and visually striking email signature design will always yield excellent results. When designing your email signature, you can be as creative as you want. If your logo or visuals detract from your key information, then it’s time for a redesign. To help you on your creative quest, here are some dos and don’ts to consider.

Do

• Experiment with fonts and visuals that stand out from your competitors.
• Use branding that is consistent with your other promotional channels, including your website and social media.
• Utilize blank space to make a visual impact, using signature blocks where applicable.
• Make sure your links work and your signature are optimized for mobile.

Don’t

• Try to cram too many visual elements into a small space.
• Compromise on functionality and usability.
• Use a conflicting color palette. As a rule of thumb, you should avoid using more than 20 or so colors in your email signature.
• Be afraid to make regular tweaks and adjustments if you feel it will benefit you and your business. Regardless of your niche or industry, things never stay the same for long, after all.

We hope that these email signature design tips help you enhance your networking, marketing, and branding efforts. For more business-boosting insights, read 11 Amazing Website Footer Design Examples for Inspiration.

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Need for eLearning Business Marketing

Many people think that having an eLearning platform with all the latest features is enough to engage the users, but unfortunately, that’s not the case. Along with the latest features, users also give precedence to the quality of knowledge you provide through your eLearning modules. With the right marketing mix, your eLearning business can sky-rocket into a successful venture that you always imagined. Below mentioned are some useful marketing tips for your eLearning business.

Define Your Ideal Learner

First things first, before you plan or execute any marketing strategy, you need to get a clear idea about who you’re going to target. This will help you communicate with them directly and help get a better response. Write a proper description of your ideal learner on a sheet of paper and read it before planning any marketing strategy.

 Be a Storyteller in Elearning Business Marketing

It is a myth that only marketing people are good storytellers. In fact, every human is an excellent storyteller – you have to share the right experiences at the right time. Tell people how you came up with the idea of a particular course, about your failures while developing the content, and give real-life examples of problems your eLearning course will solve.

Be Mentally Prepared for a Constant Effort

Marketing should never be approached with the ‘shoot and forget’ mentality; it requires constant effort (divided into multiple phases). People do thorough research before committing themselves to an eLearning environment and are looking for online learning courses so that they can learn whenever they are comfortable.

How much time will the user have to devote? What will be the learning method? What is the structure of the eLearning course? How will it help improve their careers? These are some of the questions that are usually not answered by a web page or a landing page but need to be answered by your marketing campaigns.

Send E-mails Regularly

Promoting your business over emails can never go out of fashion because working employees check their e-mails daily. E-mails are the best way to grab the learner’s attention and interact with them regularly. The main motive here is to let the users know about the existence of your eLearning platform and e-mails work great in making them aware.

Embrace the Latest Techniques

While email campaigns have their own advantages, you should also look at newer techniques for marketing your eLearning product. Browser notifications are an ingenious way to register your product in a potential customer’s mind. Ed Tech Businesses use browser notifications regularly to announce their latest developments or offer discounts that eventually increase sales. A well-crafted browser notification has the potential to entice interested professionals towards your eLearning business.

Follow Industry Leaders on Social Media

Follow the top companies and business owners in the industry on social media. This will help you know the trends in the industry and strategize your marketing campaigns around the same.

Publish Customer Reviews

How about a marketing strategy that costs almost zero? Is this even true? Yes, today’s generation takes reviews from fellow learners very seriously, and these reviews play an essential role in helping the users decide which eLearning platform to choose.

Here is an example – the smartphone that you’d been long waiting for is finally out but do you buy it right away? No, you read reviews from other buyers about the product, weigh its pros and cons, and then come to a final decision. The same is the case with eLearning businesses. Reviews from existing users help potential customers to purchase better and provide you with free content for marketing.

Final Words – Elearning Business Marketing

The tips mentioned above will help you identify your target audience better and craft your marketing strategies accordingly. Please note that following these tips will not increase your sales and strengthen your brand value overnight but will help you build a strong brand and market better.

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Introduction to Email Marketing

Email marketing can be automated to make a business’s efforts seamless and streamlined. Today’s email marketing is very complex. It can produce relevant information sent out to potential consumers. In addition, it’s a vital component of any business marketing plan. As you must know, most companies and people communicate through email regularly.

You can refer to many resources for information on proper email marketing campaign examples. Below, we will discuss 8 examples businesses use to maximize growth potential. But first, let’s talk about your campaign.

The Campaign

With an email marketing campaign, you have complete control of timing, content, and relevancy. Rather than sending random emails now and then, you can intricately devise a deliberate strategy that works to generate new subscribers, customers, and, ultimately, money.

Through email marketing automation, it is possible to set times and dates that emails will go out. In addition, you can categorize lists through targeting to maintain complete control of who sees what and when. This is possible through the use of various email marketing tools.

The Benefits

Email marketing is a great way to maintain and improve business relationships and create content consistently pushed in front of potential customers. Check out these tips from MailChimp to learn more about successfully strategizing your campaigns.

There are many benefits of using marketing automation to grow your business. Below, we will begin to discuss some of the components of email marketing and what they can do.

Components of Email Marketing Campaigns Examples

Newsletters

The first email marketing campaign example we will discuss is your beloved newsletters. Email newsletters are an effective way to contact present and future customers. Newsletters are emails containing content sent out regularly to a list of people acquired through targeting and other digital marketing tactics.

Many people who receive newsletters have “subscribed” to stay updated about news and promotions on a website or a business. There are instances, however, when someone may have unknowingly subscribed to receive email marketing materials. For this reason, newsletters should always have an “opt-out” option so subscribers don’t feel irritated by a company’s efforts.

Newsletters should always focus on providing value rather than appearing irrelevant or annoying. Creating newsletters that are low in weight could have possible detrimental effects on your business. Such low-quality newsletters could contribute to driving people away from your business rather than encouraging patronage.

Newsletters must be carefully planned and thought out. Your email newsletter design should also be taken into careful consideration. Additionally, your newsletters should be a means of establishing trust and creating more brand recognition. You can have your marketer or designer create an email newsletter template so that your company is effectively branded and information is consistently constructed.

Newsletter Scenario

Consider this one of the email marketing campaign examples: A potential customer subscribes to an email newsletter after reading a blog post on a web design agency’s blog. Now imagine that this design agency is very active with email marketing and social media, continually producing content assets worth reading and offering different promotions and relevant information.

Remember that the web visitor has been contemplating hiring someone to build them a website for their business, yet they still haven’t decided who or when. They begin receiving the newsletter and reading the valuable content. Although they have not used the business, it is in the front of their mind, and the business is slowly gaining their trust.

When it comes time to hire a web design agency, who do you think they will choose? A business whose content they constantly see and interact with, such as the design agency described above? Or a random person who cold calls them to try to sell their web design services?

You guessed it! The potential customer will most likely choose the business whose newsletter they subscribe to and whose content they see often and enjoy.

Consistency with email newsletters is a powerful way to demonstrate knowledge and expertise and keep your business in the mind of others. It would be a surprise how many clients you can attract this way!

Targeted Emails

Targeted emails and messages are great ways to connect with present or potential customers. Using a targeted email strategy enables you to connect with consumers differently. Personalized email marketing focused on a specific audience has also been shown to improve the response rate of other marketing efforts.

Email targeting refers to creating content that one is pushing out through email marketing efforts and “targeting” a particular demographic. The demographic could be an age group, gender, living in a specific location, etc. This targeting can filter out people who might not fit a particular product or service. Targeting can also pinpoint those in different stages of the buying process, which can also be very effective.

One can create targeted emails using essential email marketing software. It is not difficult, and the result can benefit your business. Using targeted emails is an effective way to maximize your marketing efforts. It also reduces the number of emails that go to the trash bin!

Ezines

Ezines are electronic magazines online and available for public readership. An ezine is a highly specialized publication published for magazines and newsletters and often distributed through email and other ways electronically.

The word “ezine” comes from “fanzine,” which refers to print material or publications put out by fans on “niche topics.” Ezines are generally longer-form publications on such niche topics. One typically creates them out of passion rather than being written and produced to make a profit.

Creating ezines as a component of email marketing campaign examples can help give your brand more personality when done now and then. They can also help your brand dive deeper into a topic and develop your authority within a niche relevant to your business.

Different Types of Email Marketing Campaigns

You should be aware of and familiar with several different types of email marketing campaign examples. From introductory emails sent out to new subscribers to emails that remind web visitors that they may have left an item in their cart, every type of email serves a specific purpose. Each particular campaign can also trigger a specific result with a reader.

Today I will discuss 8 email marketing campaign examples important to your marketing efforts and strategically growing your business. You must become aware of the types of campaigns you should set up to fully profit from email marketing efforts.

The 8 Types of Email Marketing Campaigns Examples You Need To Know

Welcome Email

The welcome email series is a crucially important email. This email marketing campaign suits when your company website gains a new subscriber. The welcome email series should introduce your brand and invite subscribers to connect with you on social media. There are other personal things a welcome email should include, which are:

• The birthday info for special promotions and birthday discounts
• Information on how a subscriber found you
• Customization options of email preferences and settings

These preferences are important as they help you develop relationships with your subscribers and get to know them. This increases the chance that they will make a purchase.

Promotional Campaign

As one of the email marketing campaign examples, the promotional campaign is a standard email campaign that provides details on upcoming sales, promotions, or one-time offers. Promotional campaigns are essential and probably the type of campaign you may see most often. Unfortunately, promotional campaigns can seem spammy when not done correctly.

There are things to keep in mind when creating a promotional campaign.

• Make sure targeting is specific and the email is going to relevant subscribers.
• Keep it simple and short if possible
• Use catchy headlines to spark interest
• Offer discounts or a free product or something else of value
• Use exciting images or graphics to catch the user’s attention

When done right, your promotional campaign can be precious. When done incorrectly, on the other hand, you risk losing valuable subscribers.

Triggered Emails

These emails are not one of the email marketing campaign examples but more the result of target email marketing. One sends them out when making a specific action on a webpage or within the context of an email. For example, if a customer purchases one product and leaves another in their shopping cart, such an email might prompt them to reconsider abandoning their purchase.

The result of triggered emails is that emails are more relevant, which can be very helpful to your marketing campaign.

Post-Purchase Email

Receiving a post-purchase email is an effective method to build trust between a buyer and a company. Many companies do not do this type of follow-up, but the ones that do I’m sure to see a difference.

Imagine purchasing a crockpot and receiving a follow-up containing recipes and other tips not necessarily intended to sell. This type of email creates patronage with consumers and is a great way to deepen a connection.

Connect Through Social Campaign

The social campaign is one email marketing campaign that engages people in their newsfeeds. There are many ways internet marketers can tackle the connection through social movements. In this campaign, you will observe that channels are crossed from email to social and often back to email.

You can use this strategy with many social media platforms, such as Facebook, Instagram, and LinkedIn, to name a few.

Cart Abandonment Email

When a potential customer adds an item to their virtual shopping cart and doesn’t check out, it often triggers an email. These email marketing campaign examples are generally more sophisticated than the welcome email. The abandoned cart email can undoubtedly have a high success rate due to the relevancy and intuition of the email.

Many times, the abandonment email mixes with an incentive or special offer. These tactics, such as offering a discount never provided during the initial shopping experience, can be a surefire way to get positive results.

Re-Engagement Email Marketing Campaign

The re-engagement email marketing campaign seeks to accomplish one of two things.

Re-engaging lapsed subscribers

Often, subscribers will move away from engagement with email marketing campaigns. The re-engagement campaign will attempt to re-engage these subscribers. The hope is to convert them and trigger their action to your email.

Cleansing of the email list

Re-engagement email marketing campaigns also seek to cleanse the mailing list and determine which subscribers to remove (to capitalize upon still-existing subscribers).

Seasonal Campaigns

Seasonal campaigns are ones we see frequently during the holidays at certain times of the year. Depending on the store, seasonal campaigns can also be times like “back to school” or sales that occur regularly every year that most customers are aware of.

Holiday sales are a huge moneymaker for retailers all over the globe. Holiday sales account for 20% of all retail sales (according to the National Retail Federation). Seasonal campaigns strive to maximize the holiday season and other special occasions to drive sales. It’s an effective type of email marketing that isn’t going away.

In Conclusion

Email marketing is a vast and vital part of your business’s marketing strategy. Suppose you neglect to put time or effort into an email marketing campaign. In that case, you will miss the business opportunity and an automated way of communicating and achieving results.

There are many tools to assist you in your email marketing efforts. And it’s essential to use the tools at your disposal to stay organized as your email list grows. We hope these email marketing campaign examples have helped you tap into this easy and affordable online marketing process that will indeed generate results. Failing to do so will only prove to be a silly loss your business could have otherwise avoided.

The post 8 Email Marketing Campaigns Examples To Grow Your Business appeared first on DesignWebKit.

After all, 215.3 billion emails were sent in 2016 alone!

The thing with dynamic content is the fact that it’s personalized to what best suits each reader as an individual. For example, if you’re selling an eCommerce store that sells coats, you can advertisement women’s coats to women, and male coats to males, all without having to create a tonne of separate emails.

Of course, the more your emails are tailored towards each individual customer; the more likely they are to make a sale; ensuring your email marketing efforts pay off. However, the example above is only scratching the surface when it comes to what dynamic email content achieve.

Today, we’re going dive into what other ways you can use dynamic email content to reignite your marketing strategy, ultimately helping your business reach new heights of success.

Implementing Dynamic Surveys

Surveys are a great way for you to gather and collect information on your customer base, regardless of whether they’re new or existing. This information can help you to identify challenges you may be facing in your marketing strategy, the needs of your customer, and how they feel about your business.

However, instead of linking a survey in your email for them to travel to, you can instead host the survey from directly within your email. This means your readers are far more likely to fill out the questions because they don’t have to go anywhere, providing you with far more information to work with.

“Another great way to ensure customers are filling out your surveys and ultimately providing you with more information to work with is to offer them an incentive. This can be anything from a 5%-off voucher or exclusive early access to your sales. The more info you have, the more effective your actions will be” shares Jennifer Harper, an email marketing manager for Paper Fellows.

Here’s an example by PureWow of a dynamic survey you can embed directly into your emails!

Use Dynamic Content to Make Things Easier

There are so many smaller functions you can use in your dynamic emails to help make your customer’s lives far easier and much more likely to shop with your business, which of course equals an increased amount of brand loyalty.

For example, if you’re hosting an event, you can add a button which automatically opens the calendar app on your reader’s phone or computer, ensuring they don’t forget about your upcoming special event.

Perhaps you’re offering your customer access to your support teams, maybe if they had a question for you, or you’re already in the process of handling an issue they have experienced. Whatever the reason, add a button that can put them directly in touch with someone who can help them. Don’t forget to save each email as a dynamic email template.

Adding Videos

Video content is easily the hottest form of content, no matter what part of the internet you’re referring to. More and more businesses are moving away from your traditional text on a screen simply because people respond more to videos and pay more attention to it.

With this in mind, it goes without saying that you should embed videos into your emails, so you can instantly hook the attention of your reader and get your information across. Of course, videos can be expensive, but this doesn’t haven’t to be the case with the right tools.

For example, services like Elite Assignment Help have teams on standby that can help with the entire video creation process from recording or animating, to editing and mastering the final product.

If you want the best of both worlds, you can use services like CoVideo to transcribe your videos, so there’s still a text option to read. Statistics show that video content can averagely boost your conversion rate by as much as 80%, so this is not to be pushed to the sidelines!

Adding in Your Social Feeds

So many customers love social media, so why not provide them with instant access to your best social media content, or your most recent content, via email. This can be sent out as a direct email which is designed to provide your customers with social media information, or it can simply accompany another email as an extra.

“Adding your social media feeds into your emails is a great way to connect with your reader and provide them with the opportunity to connect back to you. Readers will be able to see your live feeds, and you can easily extend the reach of your posts using this technique” states Rachel Dawes, a social media marketer for Australian Help.

Since your social media content is going out to a larger audience, you’ll want to make sure that it’s completely original and free from copyright infringements. Of course, this is something you should be doing anyway, but you can use services like Copyscape or Academized, online plagiarism checkers, to guarantee this.

Utilising Device Information

As we explained in the introduction, you can use dynamic email content to customize your dynamic email template and then automatically customize the email based on the information you have about the reader; just like the eCommerce coat store.

With this in mind, why not take advantage of the information you have on your reader’s device that they’re using. Are they using a phone or a computer? Using this information, you can format your email, so it’s responsive to the device.

If they’re using an Android phone, why not offer them Android related content? It’s also worth noting that if you have their device location, the chances are that you’ll have at least their rough location information, so why not cater your emails to suit this?

For example, you can market differently to people in the United States than you would to people in the UK, so use this opportunity to your advantage.

Playing the Age Game with Dynamic Email Content

As you should already be able to tell, having people signing up to your subscriber’s list means they will have already given you all the information you need to run an effective dynamic content campaign, especially if you’ve had them fill out a survey.

One of these available info categories could be age, which is another great way to segment your emails. After all, you’d market to a 20-year-old girl far differently than you would a 60-year-old male, so why are currently sending them the same emails?

Target and streamline your marketing efforts with the dynamic email content, and you’ll instantly notice how much more effective this approach is. However, it’s worth remembering that you’re going to want to re-read your emails thoroughly to ensure accuracy.

For example, using online services like Via Writing and State of Writing can help you identify grammar mistakes in your content, guaranteeing a high-quality finish. If you need any further help editing and proofreading your content, there are services like Big Assignments that can also help with this.

Of course, you can also diversify your emails using other demographics, such as geographical location, purchasing habits, sales funnel location and gender.

Make Your Emails Engaging

We’re almost out of time here, but for one final consideration, why not think about making your emails a bit more interesting than typical emails but adding some kind of special events?

This is more than possible thanks to dynamic email content templates, for example, you can add zooms, spins, and make content fade in and out. This can be used to spice your emails up, making them far more engaging for your readers to interact with.

Conclusion

This only scratches the surface of what you can achieve when it comes to dynamic email content, and you’re only really limited by your imagination. However, this list should help you get off to a good start when it comes to taking your marketing campaign to the next level.

The post Using Dynamic Email Content to Reinvent Your Marketing Strategy appeared first on DesignWebKit.

1. Free Email Templates: Abandoned Cart Email Template by  Stripo.email

Event-triggered email marketing newsletter is the most popular type. And Stripo.email is experienced in creating all kinds of triggered and promo emails.

Here you may find a big number of free newsletter templates for further use.

Abandoned cart emails are utterly important as they help you complete about 60% of checkouts. ⅔ of your customers use this opportunity to finish the purchase.

What is so great about this template: it displays the item a customer was about to acquire, but did not, the product’s name and price. And of course, testimonials — honest reviews are of a great use if the customer is hesitating whether to buy the product.

Share only honest feedbacks.

It will really take a few minutes of your time to change the product snippet, and insert the proper item name.

2. Free Email Templates: Thank You Email Design by BeeFree

Sometimes we completely forget to say thank you to our customers. And this is not good. There are many reasons why we should do it.

Of course, you may send a colorless message with plain text. But it may seem dull. Use this marketing email template to let your clients feel special and appreciated. Build stronger relations with them.

What is so great about this template: its design is simple. They just applied a festive font to “Thank you”, and added a box. The inscription “Click the gift…” is supposed to make

the customers click the gift with eager anticipation to see what you have to offer.

3. Free Email Templates Event Reminder Email by Stripo.email

Very often when hosting webinars or conferences, we invite people via emails. And many of them plan to attend. But in fact, less than a quarter of people does it. Why? Because they need a reminder.

A proper event reminder email marketing template should include:

• the date;
• the name;
• the questions to be discussed at the meeting;
• the speakers’ names and images.

What is so great about this template: it strikes two goals: reminds the place where the event will be hosted, the date, the name, and evokes a desire to attend the event with images and the agenda.

Inform the customers about the event plan. They need to know how much time it will take, if they will be able to ask questions, etc. Share every little detail of the upcoming event with your customers.

4. Free Email Templates: Happy Birthday Email by BeeFree

Definitely, if you know the names of your customers and the dates of birth, you would like to congratulate them.

It is up to you to decide whether to offer some gifts. But anyway, your customers would love to hear from you on their very special day.

What is so great about this template: simple photo of a gift box, the reason why you are reaching the clients out, and a coupon. Yes, it suggests you be one of those who give a present to the birthday person.

5. Order Confirmation Email Template. Stripo.email

As we all know, it is utterly important to notify the customers that you proceed with their order. Stripo.email offers a nice beautiful informative template.

What is so great about this template: it includes the items the client has bought, the picture of the items and total price. Also, it is a great thing to mention the shipping address. In case the customer has moved, he or she will provide you with a new correct one.

6. Product Announcement Email Template by Campaign Monitor

Definitely, selling is the main goal of all marketing campaigns. And with this email marketing template by Campaign Monitor, you will create a perfect product announcement email.

You will be able to see this template only after registration, once you have started your marketing campaign. But this is for free)

What is so great about this template: it contains the photos of the product, detailed description to every image. And the “Schedule a test-drive” button is the cherry on the cake.

7. Free Email Templates: Digest Email by Campaign Monitor

There are no strict rules for the digest email design. But certainly we need to make it appealing, and quite informative. Great if a banner reflects the theme of the email.

What is so great about this template: they offer a recipe preview. By the first words you see whether you are going to cook this kind of coffee.

If you are talking about more complicated dishes, you may also insert images instead of just using names.

8. Free Email Templates: Sales Email Template. Topol

Sales… same situation as with all other emails: not only generous value proposition matters. Select proper images that will evoke a desire to shop with you. And find short concise words to convince the customers that your items are exactly what they need.

What is so great about this free email template: a cheerful photo. The girls look pretty happy and relaxed at the same time. Contrast CTA button.

Instead of “shop the latest trends in Blazers…” you’d better apply short persuading description.

9. Welcome/Onboarding Email Template by GetResponse

Every day we send hundreds of onboarding emails. Our clients should feel welcome and comfortable with us.

We hope that you will like this email template, too.

What is so great about this template: it starts with “Thank you” as we should celebrate the new customers. It also reminds the name of the course the subscriber has just acquired. And once again it mentions the steps of the course.

10. Mockup Email Template by Mosaico

All editors try their best to offer us a wide range of templates. But sometimes due to improperly selected colors, we may dislike the entire template and just skip it.

This is why Mosaico offers only two different mockups and no pre-designed templates.

What is so great about this template: there is no text in it. They just provide you with the structure. And inform about the required image sizes.

It may be the best solution for some marketers.

When creating templates from scratch, you may need paletton to select only perfectly matching colors.

Now that we are done with the best email marketing templates, we want to share some tips you should pay close attention to when choosing a template for your newsletter.

Criteria to Choose Free Email Templates

• Responsive web design
• Open HTML code in case you need to embed interactive elements. Unfortunately, only rare HTML email builder now lets you do it
• Ability to create banners. Ability to write text, apply stickers and place logo over the banner
• Easy export to any ESP and even email client
• Easy edit after export
• Work automation. Library of blocks and some other useful features are meant to facilitate your template creation process

Get inspired by our free email templates, and send out only informative, eye-catchy newsletters.

The post 10 Best Free Email Templates and Newsletter Designs for 2018 appeared first on DesignWebKit.

The email signature creates trusting relationships and thus can lead to directly buying the product or service which is being promoted.

As you can see email signature is quite crucial for advertising companies and if you are having a difficult time gathering information about it then you may give rest to your fingers. This article will give you the important tips for designing email signature in short and precise form.

4 Do’s in Email Signature Designs

There are some things to follow while designing an email signature. The requirements might differ depending upon the company or type of product, but the basics are the same. Here it goes:

1. Short and crisp

Try to put information in a compact manner. But this does not mean decreasing the size of the text or putting a lot of text in one box. Compact information means putting the most relevant information and not adding unnecessary information. Add the name and contact details (email address or phone number).

2. Company first

Always give importance to your brand because that is what is needed to be promoted. Also, while designing the logo, try to keep the name of company or brand in mind.

It helps in visualizing the brand and promoting sales. Everything from the colour, image to the arrangement should be done in accordance with the company name or brand name using email signature editor.

3. Picture

An image is always something that attracts a person’s attention. Therefore, add a photo of person’s face in case it is an individual’s service promotion or the logo of the company  in the signature at the left side.

Try to make it colourful, contrasting or soothing depending on the needs of the company or organization. Pictures help to beautify the signature.

4. No more than 2 typeface

That can ruin the whole design of the email signature. One typeface or maximum two (one in the logo and one in details) is enough to make it stand out in the whole email.

4 Don’ts in Email Signature Designs

Once you know what has to be done, it is also important to know what should be avoided in the journey of making a perfect email signature:

1. Too much text

Too much text is never fascinating. So if you are putting too much information in the details of the signature, rest assured that your email signature will not increase your promotional value. Moreover, do not include quotes in signature.

2. Irrelevant image

Yes images attract people but not the ones which are not relevant to the person, company or brand. Such images might account for your inauthenticity. In case you have a logo or banner, add it to get the best marketing results.

3. Using fun fonts

Several fonts like ‘Comic Sans’ or other similar fonts are never preferred at such professional level. Such fonts should not be used. The best fonts to be used are ‘Times New Roman’ or ‘Arial’. Some fonts of cursive writing may be used to advertise art services.

4. Not Updating

Never stick to one image or the same banner. Try to update the photos, banners and other marketing material as you grow. This will remind the recipients that you’re actually active online and will steer their minds towards believing in your reliable company.

Also, as you change any details, try to upgrade you information as soon as possible. Put upgraded social media pages as you delete the ones which you are not using.

Recommend Email Signature Tools

You can use ZippySig to create your email signatures. They have a free trial and also have plenty of features so you can completely transform your email signature.

Conclusion

The above mentioned points can make your email signature design trendy and to the point. They can help to increase RSVPs and improve sales of your product or service, fulfill your aim of doing email marketing. Go ahead and create an epic email signature for yourself.

The post Email Signature Design Trends: Do’s And Don’ts You Should Know appeared first on DesignWebKit.