Understanding Your Target Audience

Understanding your target audience is the first step in crafting a successful social media strategy. By knowing who your prospective users are, their preferences, and which social media platforms they frequent, you can tailor your social media content and advertising efforts to reach and engage them effectively.

Creating Engaging Content

Once you’ve identified your target audience, the next step is creating engaging content. Highlight your app’s unique selling points, provide sneak peeks, share user testimonials, and create a buzz with countdowns to the launch. Make your content visually appealing and easy to share to encourage virality.

Leveraging Influencer Marketing

Influencer marketing can be a highly effective strategy for promoting your app on social media. Influencers have built-in audiences that trust and value their opinions. A positive review or mention of your app from a relevant influencer can significantly boost your app’s visibility and credibility.

Running Targeted Ad Campaigns

Social media platforms offer powerful tools for targeting ads to specific demographics, interests, or behaviors. Running targeted ad campaigns around your app launch can drive app awareness and downloads. Remember, it’s not about reaching the most people but the right people.

Interacting with Your Audience

Social media is not just about broadcasting; it’s about interacting. Engage with your audience by responding to comments, asking for feedback, running contests, and fostering a sense of community. That can enhance user loyalty and turn your audience into advocates for your app.

While social media can be a valuable tool for promoting organic downloads, it’s possible to supplement these efforts if you buy app install and reviews. These purchased metrics can boost your app’s visibility and credibility. However, it’s crucial to ensure that these practices align with the guidelines of the respective app stores and the laws in your country. Once obtained, positive reviews and significant download numbers can be shared on your social media platforms to increase your app’s appeal further.

Monitoring and Adapting Your Strategy

Lastly, it’s essential to monitor the effectiveness of your social media strategy and adapt it as needed. Track metrics like engagement, user reach, click-through rates, and app downloads to understand what’s working and where there’s room for improvement. Use these insights to refine your strategy and make data-driven decisions.

Social media is a powerful tool for promoting your app, creating buzz around your launch, and driving app downloads. By understanding your audience, creating engaging content, leveraging influencers, running targeted ads, engaging with your audience, and continuously monitoring and adapting your strategy, you can harness social media for app launch success. Remember, social media success doesn’t happen overnight but results from the consistent, strategic effort.

The post Harnessing Social Media for App Launch Success: Tips and Best Practices appeared first on DesignWebKit.

Instagram marketing has become the best means of increasing brand awareness and boosting sales. With more than 1 billion active users worldwide, this channel provides you with the best opportunity to market your products/services.

A majority of brands have Instagram accounts to promote their business. Many of them even try to buy Instagram accounts that already have many followers. This way, they can reduce the time to reach out to niche audiences.

However, many times you can’t rely solely on Instagram. You need to make the most of all the channels, including a website, and match your marketing strategies on all the channels.

Fortunately, there are many tools that simplify this process. Instagram plugins for WordPress blogs, for example, are really helpful if you want to cross-promote your Instagram content using your blog.

In this article, you can become familiar with some of the best WordPress Instagram plugins.

Spotlight – Social Photo Feeds

Spotlight is a brand-new free Instagram plugin for WordPress that has received a lot of positive feedback from users since its release. This plugin aims to make it as easy as possible for you to publish photos from your Instagram accounts on your WordPress website, just like the name suggests.

Anyone interested in a fast and simple way to connect their WordPress website with Instagram will find this free Instagram plugin an attractive option, thanks to the three-step setup process. All you have to do is link Spotlight to your Instagram accounts, design your feed, and then embed it where you want on your website once it’s been installed on your site.

Spotlight comes with an interactive live preview customizer to help you get your feeds looking the way you want. You can see what your Instagram feed will look like while you’re working on it, thanks to this. This plugin is really beneficial since you may preview your feeds while editing, as it allows you to present your Instagram content in a stylish manner.

Feed Them Social

There are two versions of Feed Them Social: free and paid. A single site costs $50, while unlimited sites cost $200. The Feed Them Social plugin offers the ability to display feeds from a variety of social networks, which is its major appeal. Instagram, Twitter, Facebook, YouTube, and Pinterest are among them. The premium edition contains the majority of them.

It’s also worth noting that the premium Instagram plugin supports all of the specifics of each social network. The user account, hashtags, photos, descriptions, and comments are all included in an Instagram feed, for example.

The ability to display as many feeds as you want and fully responsive feeds are among the premium plugin’s most important features.

Enjoy Plugin for Instagram

Enjoy Instagram offers a variety of choices for how Instagram posts are displayed on your WordPress site.

Enjoy Instagram provides you with means to integrate your social media feed, such as via photo grid and carousel choices, as well as the ability to import material from your accounts and hashtags.

You may also utilize the sidebar widget or shortcodes to show the feeds on your website. You may now easily add a feed of material to your posts and pages, thanks to this.

Enjoy Instagram doesn’t let you down when it comes to how your photographs are shown. You may also enable the lightbox effect for your Instagram photos, giving visitors the option to view larger versions of your content in addition to grids and carousel styles.

Instagram Slider Widget

In the Instagram feed universe, Instagram Slider Widget combines two popular themes. The Instagram widget slider, for example, decreases the pictures in the sidebar before displaying them on all pages.

Also, the Slider scrolls through all of the Instagram photos to give you a broad range of photographs to view.

The second option is the frontend widget thumbnail, which is essentially a gallery with thumbnails. On your Instagram page, the slider displays the most recent 12 posts. The hashtag feature, which is great for focusing on a certain issue and displaying only pictures, is also available to use.

Instagram Journal

Instagram Journal is a premium WordPress Instagram plugin with more functionality than its free counterparts.

It provides a variety of tools to help you select the ideal Instagram integration for your WordPress site.

Choosing to display material from any of your accounts, tagged with specific hashtags, and photos you’ve liked are some methods for filtering pictures. As a result, this plugin is an excellent option if you want to populate your WordPress website with Instagram photos from a variety of sources.

Instagram Journal also includes a wide range of galleries for showcasing your posts. Some of the features you can use to design your galleries include color schemes, custom color settings, gallery sizes, and photo layouts.

You’ll never have to be concerned about how your material will appear to mobile individuals because everything is completely responsive.

Instagram Gallery

It simplifies things down to the bare essentials with the Instagram Gallery plugin. It won’t have any cutting-edge designs or creative styling to wow you. The Instagram Gallery plugin, on the other hand, is a terrific option if all you need to do is post a gallery from your Instagram account.

There are also no premium upgrades, and it’s totally free. After a quick setup procedure, the Instagram plugin connects to your Instagram account. Then, you can pick from gallery or carousel sliders.

WPZOOM Social Feed Widget

The WPZOOM Social Feed Widget, which works with both usernames and hashtags on Instagram, is a highly-rated plugin. As a result, only images tagged with specific hashtags may be displayed.

With headers and colors for headers to brand with your website, the customization tools seem to be good. The application is fully compatible with all mobile phones and tablets. When you’d rather have a small thumbnail or fullscreen pictures, you may even adjust the dimensions of your pictures.

When the user scrolls down the page, image loading is enabled. As a result, they can see your entire gallery without having to click any buttons. Moreover, since all of the photos will not load instantly, this is going to help your website load more quickly.

The post Best Instagram Plugins for Your WordPress Website appeared first on DesignWebKit.

How Do You Get TikTok Fans Fast?

There are various ways for you to get TikTok fans fast, which can help with your popularity and potential monetization. Here are the most helpful methods:

Find Your Target Audience

To be successful on TikTok in 2022, you should first find your target audience. Do not try getting followers just for the sake of increasing their number. They will not stick around for too long unless they feel they can connect to your content. Find your niche and address the right audience so that they eventually have a reason to stay.

Use Hashtags

One efficient way to get more followers on TikTok is to use hashtags. People on TikTok already know what they are looking for, so when passing the time on the platform, they will search using the hashtag they ding interesting. Use combinations of hashtags, but make sure that they are relevant to the type of video that you are posting.

Buy the TikTok Fans

Nowadays, it is very easy to get real TikTok followers through TikTok promotion services. These services will provide you with actual people to interact with your content, whether it is on just one video or your entire channel. Plus, since the followers are real, you might gain a few lifetime followers if they enjoy your content.

Cross-Promote

If you already have an account on other social media platforms, you may want to consider cross-promoting your content. This way, people who follow you on that other platform can also follow you on TikTok.

How Do You Get on the TikTok Discover Page?

To get your content on the discover page, you need to use your followers to your advantage. Once you get enough fans, you must prepare your content properly so your fans can interact efficiently with you. Most TikTok users do it in the following ways:

• Using hashtags to their advantage
• Creating niche-oriented content
• Creating trendy content
• Advertising over different channels
• Using services TikTokRush to gain a bigger audience

The more views your TikTok videos get, the faster you will be able to reach the “discover” page. Your friends on TikTok will be a great part of that, and their likes will help your discovery.

The Bottom Line

Getting followers and reaching the discover page is quite easy once you put your mind to it. You just need to post interesting and catchy content so that you can attract the right type of clients. The rest is about how you promote your content.

The post Discover TikTok Fans’ Popular Videos appeared first on DesignWebKit.

Can You Buy Real TikTok Followers?

Nowadays, you can buy real TikTok followers that can view, like, and share your content – and you will not have to share your password or personal information. With Tokrush, for instance, you can get TikTok followers that are not fake users, but active ones that can keep your account safe. There will be no fake followers that can compromise the way your account is viewed.

By buying TikTok followers from a reputable website, the numbers should go up gradually rather than everything at once. This will help you promote your TikTok account, increase your reach and monetize your account – all while protecting it as well.

Why Buy TikTok Followers?

By buying TikTok followers, you should be able to improve your TikTok growth strategy and legitimize your account. For your account to become viral, you need someone to handle your TikTok promotion. Below are some benefits to buying TikTok followers:

• It gives your business status a boost
• It increases your profile traffic
• It improves the visibility of your account
• It allows you to earn more money

Buying TikTok followers can help you achieve that. It can help your videos go viral, allowing you to be discovered by other users as well. Even if the followers may only last for a specific amount of time, they can give you that push that you need to increase your popularity.

Is Buying Followers Illegal on TikTok?

Technically, in the TikTok terms of use, it is specified that you may not solicit followers. However, unlike other platforms, there are usually no bots viewing your profile; just fake followers browsing through your content. These followers may browse other accounts – or may even browse yours without your knowledge – so no one can prove that you actually bought them.

For example, you may pay for TikTok video promotion from the comfort of your own room. Reliable TikTok promotion services will use a firewall, so no one can track that you paid to have those people follow you. They won’t be able to catch you in the act of buying, so there’s nothing they can do about it.

Plus, even if they do somehow catch you in the act of buying followers, they cannot throw you in jail for it – except perhaps TikTok jail. The most you will likely get is a warning. However, this has not happened before, as TikTok cannot track you.

Can I Buy 1000 TikTok Followers?

Yes, you can easily buy 1000 TikTok followers for your account. Fake users can be bought as well, for around $5 per 1000 – but if you want to pay to promote TikTok video, then you’ll want to buy real followers instead. These will interact with your content and share it, helping your videos go viral. It will cost around $30, but these real followers will help you in the long term.

The Bottom Line

If your views and shares are slow, then you may want to consider buying TikTok followers. Choose a good TikTok follower provider, and help your account reach higher peaks.

The post Most Reliable TikTok Tool – Follower Growth Within 2 Days appeared first on DesignWebKit.

Why Is It Worth Collecting Content from Stories, Including Highlights?

• This is the most exclusive material that few people have seen. For example, you are subscribed to a food blogger (and you yourself maintain a restaurant profile). And today, he shared in stories the content from the cooking show in Paris where all your followers dream of going. But this story will most likely be seen only by a narrow audience of this blogger – isn’t that sad? By downloading such unique content and posting it on your profile, you will delight the audience and help bloggers get even more followers.
• Only top stories are stored in Highlights. By downloading a selection of stories from Highlights, you will receive a ready-made selection of media files that are connected by a single meaning. This is already sorted content – you just have to figure out how to share it with followers.
• You can get the content (both photos and videos) in the quality in which the person uploaded it to the social network. It’s no secret that the system optimizes content memory and size. Therefore, your video in stories may often look a little worse than the original clip. Imagine if you shoot this video through a screen recording – it will shrink even more. In this part, you will not want to share it with followers because this is a threat to your reputation. The user in 2022 has become more demanding.

The solution to this problem is to download content via web downloaders. These are free services that will display the file you need in a download format in a couple of seconds. That is, it will be an mp4 video that you can open offline on your computer or phone and then re-use for publications. Downloaders like Toolzu offers even more advanced features. Simple users may not need them, but such features can make your job easier if you collect content for business. Next, we will find out in more detail what the possibilities are for monitoring and aggregating content for those who want to keep a profile in the IG as captivating as possible.

Instagram Highlight Downloader – How to Use It

Even a child can handle the usual loaders of stories or an Instagram Highlight Downloader. This is essentially a regular website that can be opened through a browser on a phone, computer, or another device with Internet access. The site is a string where users enter a link. First, you need to copy this link into the IG app. Sometimes services may ask you to insert not a link but a username. This is a unique nickname in the social network, and there are no users with the same username, so it serves to identify users.

When you enter this data into the loader, it starts searching. In fact, it will simply open the content for you from the application on the social network through its server. And he will offer, along with highlights, the coveted Download button. This is exactly what you were looking for because of such a download. The content will be downloaded to the device in the same size as the author uploaded it to the application. Can I reuse someone else’s visuals from Instagram? Definitely possible. And now, 90% of the entire feed and page of Explorer consists of such content.

How Users Reuse Valuable Content

• Thematic feature accounts are starting to be maintained. On this, you can earn money soon after promoting the profile and attracting the target audience. The creators of such profiles simply download stories, photos, and videos on the same topic. Then they simply publish such content in one account and thus get a narrow thematic profile with beautiful aesthetics, the so-called insta magazine.

People love to follow such thematic accounts if this topic is close to them. For example, you can start collecting photos and videos dedicated to a certain breed of dogs – they are very fond of funny chihuahuas or pugs. So your profile will be quickly found by those who are interested in it and subscribe to you. Got a loyal audience? Soon, you will be able to take commissions for publications because pet manufacturers, shelters, and others may want to advance through such a profile.

• Download customer stories. For businesses that sell to IG, it is very important to maintain a dialogue with customers constantly. It is important to review their content and even share it periodically on your profile. This can help build a positive image of your brand, attract new customers and gain their trust through social security.

Therefore, you can periodically share their content in your profile to maintain friendships with customers.

Instagram Highlight Downloader – Advanced Features You Can Find for Content Aggregation

Monitoring and auto-downloading stories can be your priority. This means that you do not need to spend hours in the application viewing stories because they will be automatically saved in your office. That is, if you wish, you can track the stories of top bloggers in your subject. Their stories will be automatically collected in one place, and even when they disappear from the application, they will still be available. This will provide you with valuable material.

Even if they were not added to Highlights, old stories would be available for you to view and download even after 24 hours. This is a real trick of the system that will help you collect stories of dozens of people without the need to search for content manually. Thus, third-party services will be your faithful assistants in collecting visuals – and this is an inevitable guarantee of Instagram audience growth.

The post An Instagram Highlight Downloader Can Save Your Time When Producing Content 2022 appeared first on DesignWebKit.

Increase TikTok Followers – Famoid

Did you hear the name Famoid? Famoid is one of the best websites that provide real TikTok followers. It is a useful and reliable tool that provides organic traffic. The customer support service is also excellent. which is available 24/7 to handle disputes and queries. A lot of reviews are also available, which makes this site more trustworthy. The top feature of this website is its refund policy. The company claims that they will refund customers’ money if they are not satisfied with the service of Famoid.

Cost

Famoid offers different packages. There are three basic packages. If you want to get 100–25000 followers, then the cost will be $2–$129. If you want 50,000 followers, then the price will be $150.

Pros

• The website is secured with HTTPS, which makes the website more safe.
• No password is required; you just have to provide an email and phone number.
• Customer support service is available 24/7.
• Affordable service
• No hidden prices.
• Cancelation can occur at any time.

Cons

• It also provides fake followers.
• The website also contains negative reviews, and these reviews may not be organic.

Tools to Increase TikTok Followers – Toksocial

Toksocial is also a service provider that can assist you in reaching out to a larger portion of your audience. It is possible to have an account manager on this site in addition to receiving likes and followers. An account manager will assist you in acquiring genuine followers.

This website verifies that the followers are genuine and not impersonators, and when it comes to verifying your own account, it’s as simple as logging into TikTok. They will show you several tactics that will allow you to maintain the attention of your audience for an extended period of time. However, you have the option to cancel your subscription at any point. The system may also have sophisticated filtering options that enable you to become incredibly focused on a certain specialty and target clients who fall into that category.

Your account manager is in charge of the expansion of your business.

Cost

Toksocial provides two plans. If you want an affordable package, then the cost is $15 for a week. The growth of your account will be moderate. If you want to attract more of an audience, then you have to pay $25 for a week. This will provide maximum growth for your account, and many followers will follow your account.

Pros

• This is an http site.
• Affordable price
• Different packages are available, so you can buy one according to your budget.
• 24/7 customer support service.
• It is simple to install and maintain.

Cons

• Toksocial provides its services just for TikTok. It does not serve any other platform.

Buzzvoice

Buzzvoice is also one of the best social media service providers. Many users are gaining services. If you want to become an influencer or promote your brand through the use of trending hashtags and using viral video content, be sure to check out Buzzvoice, which is a great website for you to consider. These sites can increase your followers and likes on your video.

Buzzvoice works to engage the audience, and you can get followers and likes in a few minutes or a few hours. It is successfully providing its services to YouTube, Instagram, Twitter, Facebook, and Instagram too. It is successfully providing its services to TikTok. You can buy followers, likes, views, and comments on your videos.

Cost

Many packages are offered by Buzzvoice. It also comes with a cheap package. Its cheapest package is available for just $5 and provides 100 followers. But if you want more followers, then you have to invest $110 to get 5k followers. You don’t have to provide your password. Buzzvoice just needs your username and email address. Buzzvoice claims that it will not violate any laws and will follow rules and regulations.

Pros

• No password is required, only a user name and email are required.
• Affordable packages
• Excellent customer service.

Cons

• It also contains some negative reviews.
• No free trial.
• There is no about us page where you can learn more about us.
• No Gradual Delivery.

Increase TikTok Followers – Famoid Is the Winner

This is the era of having no stress trying to get followers and likes. It will take a day or a few hours to get likes and followers. You just have to place an order on their website. There are alternatives to suit all tastes and budgets, and you can get started with just a few clicks and then sit back and watch your purchase in action.

Our recommendation is Famoid. This is an affordable website that will provide its services at a reasonable price. They will not provide fake or bot followers, but they will provide real and genuine followers. If you place an order on Famoid, they will deliver their services within a few hours.

The post How Much Does It Cost to Increase TikTok Followers? appeared first on DesignWebKit.

With over two billion users, Instagram (IG) creates an ideal platform for connecting and interacting with your customers through Instagram live and stories. Just like any other digital marketing strategy, you must equip yourself with the necessary know-how before implementing IG marketing in your business operations. This will guarantee you get the most from this social platform, improving your competitive advantage. To start with, this article will outline things you need to know about Instagram live sessions and how they can promote your brand, improving your profit margin. Read on.

What Is An Instagram Live?

As mentioned above, individuals previously used Instagram to connect with family and friends through pictures, videos, and direct messages. The major change was experienced when Instagram introduced a new feature, IG stories. This feature allows you to share photos and videos that disappear after 24 hours. Thus, you could update your followers about your daily activities, which you didn’t want to display on your profile.

Back in 2016, the company introduced another new feature, Instagram Live. This feature allows you to broadcast live videos to your audience. It allows anyone watching to comment and participate in real-time, displaying the face and personality behind the curation.

The feature was well-received by many users worldwide who started using it in several ways. Most of them utilized the feature to share travel videos, live experiences, and vlogs. Business owners were not left behind either. They learned how to leverage this feature to their advantage, improving their access to the target market. This is because millions of Instagram users watch live feeds every day; thus, utilizing this feature to grab the target audience’s attention will help gain traction for your business.

How Does Instagram Live Work?

Before discussing how Instagram live works, here’s a quick intro to features you can utilize to ensure you get the most from this functionality. They include:

Scheduling

This is one of the Instagram live features you can leverage to ensure the success of your broadcast. It allows you to schedule live broadcasts up to 90 days in advance. It also has reminders that alert your followers when you start your Instagram live.

Question Stickers

The feature allows you to gather questions from your followers on what they want to know in your upcoming Instagram Live. This will give you ample time to research the questions, meeting the users’ needs and expectations.

Add Guests

Do you want to conduct interviews or any other group session? Instagram Live allows you to add another guest into your broadcast, saving you from calling each guest individually. It allows you to add and feature up to three guests at a time, improving your efficiency.

Share Media Tool

This is another feature to improve customer experience during live broadcasts. The tool allows you to quickly share pictures and videos from your phone storage during Instagram Live. To avoid confusion, ensure all the product-related media are stored under one folder in your phone.

Comment Pinning

As a business owner, it’s your duty to ensure you make all the customers feel appreciated. With this feature, you can add and pin a comment to introduce yourself and your business. Thus, any new viewers joining your live broadcasts will not feel out of place, improving their experience with your brand.

Going live can be a simple task if you have been using Instagram. On the other hand, starting your first Instagram live can be challenging if you have never used this social media platform. However, your first step should be to create an Instagram account. While you can gain followers from scratch, you can also purchase an account from related brands or reputable sellers. The following is a step-by-step guide of how you can set up your Instagram Live.

Click the Plus Icon on the Top Right

After opening your profile or feed, tap the plus icon on the top right of your screen. This action will take you to a screen, where you can choose the type of content you want. The options may include:

• Post. This option allows you to share regular photos or videos. The media will appear on your profile, and anyone following (unless you have restricted your account) can view the post.
• Story. As mentioned above, this option allows you to share pictures and videos that disappear after 24 hours.
• Reels. This recording format allows you to create and share short and engaging videos with your target audience. Reels shared on the Instagram profile will not disappear after 24 hours.
• Live. This content format has already been discussed above. Choose this ‘Live’ option to start your live broadcasts.

Customize Your Instagram Live Setting

Before you start your live video, it’s crucial to go through your Instagram Live setting. Open the gear icon at the top left of your screen. Here you can choose to share your live videos only with a specific group of people. You can also choose whether you want to receive messages from everyone or only from your followers.

Go Live

Once you’re done customizing your setting, click ‘done.’ Next, choose ‘Start Live Video.’ The app will then test your internet connection and start a three-second countdown before starting your live broadcast. It’s important to understand that your live broadcast is limited to one hour, just like other social media live sessions.

End The Broadcast

Once you’re done interacting with your customers, tap the end button on the top-right section of your screen. After ending your live broadcast, you can access information such as how many people viewed your video. This will help you make important decisions, such as when to buy Instagram live video views to boost your profile. It’s important to purchase live viewers from reputable vendors to ensure you eliminate a growth period that can be a barrier to entry for many users.

Apart from accessing insights about your live video, Instagram also allows you to share the live broadcasts via IG stories. Thus, those who didn’t attend your live session can view the video for 24 hours.

What Tips Can You Use To Have A Successful Instagram Live?

The following are tips you can use to ensure you have a successful Instagram live. They include:

Promote Your Instagram Live

After scheduling your live broadcast, it’s crucial to promote it to reach a wider target audience. You can use several ways to promote your live broadcast, including IG stories. You can also post the same on other social media platforms to get the word out, increasing attendance.

Have A Purpose

Before starting your IG live, it’s crucial to set aims and purpose. Jumping into a live stream with no plan or objectives may increase your chances of failure, which might affect your brand’s reputation. To avoid this, ensure you set realistic, relevant, and specific goals. Conduct extensive research to identify the ideal goals for your next live broadcast to promote your business.

Engage Your Customers

Instagram live allows you to have a real-time engagement with your customers. Through this, you can develop a deeper understanding of your customers, ensuring you develop goods and services that meet their needs and expectations. Engaging also helps in developing brand trust as customers feel that your business cares about them. Avoid a one-way conversation with your customers. Instead, allow them to ask questions about your brand and answer accordingly.

How Can Instagram Live Promote Your Business?

Using Instagram live can improve your upper hand in this competitive marketplace. Here are some of the ways IG live may improve your competitive advantage:

It Increases Your Brand’s Visibility

People have been using the Instagram app to promote their products and services. Although you can use pictures and videos to promote your brand, it might not effectively market your business. This is because the post can get lost with all the other accounts your customers are following, affecting the efficiency of your marketing strategy.

Instagram live may help combat this issue by ensuring the customers can access your content. When you start your live broadcast, it’s placed at the front of your followers’ highlight reels. This means that when your customers open their profile, they can easily access your content, increasing visibility.

Another way IG live may improve your visibility is that it’s push-notification enabled. Thus, you can alert your target audience when you start your live broadcast. This will effectively catch customers’ attention, improving your cost per action (CPA), leading to higher revenue.

Instagram Live Improves Your Brand’s Authenticity

This is another way Instagram live might promote your business. It allows real-time communication and interaction of customers and brands. IG live provides an authentic communication channel with customers, unlike in-post feeds and stories.

Through live product demonstrations and reviews, you can easily connect with customers personally. This feature will allow you to present your products and ideas honestly as you can’t edit or pause a live stream. For example, if you’re dealing with makeup products, the customers can see the difference before and after using your makeup product. Thus, the customers will have enough background checks about your brand before making a purchase decision. Brand transparency will improve your reputation, leading to increased sales.

It Humanizes Your Brand

Thanks to the emergency of the eCommerce industry, most people are now conducting shopping from the comfort of their homes. While this has made it easier for businesses to access a wide customer base, human interaction has greatly reduced. Thus, the brands can utilize Instagram live to show off their human side.

There are several ways you can use IG live to humanize your brand. They include

• Conducting Q/A sessions – one of the features of Instagram live is questions stickers. With this feature, you can conduct question-and-answer sessions with your customers. Through this, you can answer any question your customers might have about your brand in real-time. Also, you can ask questions, for instance, about previous experience with your products, improving customer satisfaction.
• Stream a live tutorial – this is another way to humanize your brand, improving customer satisfaction. A live tutorial makes it easier for you to demonstrate the real-life application of your product or service. This will ensure the customers know how to use your products to meet their needs and expectations. Ensure you inform your clients that you’ll be hosting a live tutorial beforehand.

Better Customer Service

The primary goal of existing businesses is to provide quality services to their customers. You can easily learn more about your target audience through real-time communication and interaction. Accessing this crucial information will help you develop goods and services that meet customer needs and experience.

Thus, providing an effective communication channel will help in improving the customer experience. Lack of proper communication may force your customers to visit your rivals, reducing customer flow. With IG live, you can easily answer their questions about your brand or products, ensuring optimum customer experience.

Instagram Live Empowers Your Brand To Stand Out From Competition

More and more businesses have been using digital marketing to promote their products or services in recent years. Thus, it’ll help to take an extra step in your marketing strategy. You connect with customers personally with live streaming, improving your competitive advantage.

Also, incorporating new ideas such as interactive Q/A sessions will play a huge role in improving your upper hand. This will increase your brand reputation, leading to increased engagement.

It Creates A Sense Of Urgency

Notification can easily grab customers’ attention, even the small ones. IG live is push notification enabled; thus, your customers are notified as soon as you go live. Apart from creating a sense of urgency, this will ensure your target audience doesn’t miss out on your content.

Instagram Live for Brand Promotion – Bottom Line

As mentioned above, Instagram live has made it easier for businesses to connect with their target audience. Before starting your live session, ensure you prepare adequately, increasing the chances of a successful broadcast. Test your internet connection and streaming equipment to guarantee a seamless guest experience.

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Instagram Marketing Tools – Buffer

Buffer is an unrivaled brand when it comes to scheduling tools. It’s not focused just on Instagram and supports other social media platforms, meaning that you can plan to share your content on Instagram, Facebook, Twitter, Pinterest, and LinkedIn using Buffer. You can easily publish your brand stories across different platforms to target the maximum number of niche audiences. This is also the best place to look at the performance of your posts in terms of interaction, impressions, and clicks. So if you’re going to launch social media marketing not only on Instagram, you’d better go for Buffer. If you are looking for best buffer alternatives you can use RecurPost, MeetEdgar, Postplanner, etc.

Powerful Instagram Contests & Giveaways – Gleam.io

Gleam is a robust platform designed for Instagram giveaways which helps businesses connect with their audience through creating eye-catching contests, giveaways, and hashtag campaigns. You can enhance your Instagram profile and increase your followers by utilizing Gleam’s pre-built Instagram giveaway templates, which can run engaging contests and giveaways. Gleam can assist you in capturing and engaging with your Instagram audience, managing compliant campaigns, and growing your business. The platform offers a variety of features to help you run Instagram contests effortlessly, such as powerful Instagram actions that allow you to gain more exposure, track entries, and choose winners with ease.

Iconosquare

Iconosquare is more focused on Facebook and Instagram analytics features. It displays useful information on the performance and interaction of your social posts, as well as the number of your accounts’ followers. It also shows you the optimum times to post on Instagram and Facebook. It can give you a deeper understanding of your audience to know what to do to grab their attention. The important thing is that Instagram Stories is also analyzed by this tool, providing you with useful data about your performance.

Top Instagram Marketing Tools – Social Rank

Social Rank is a useful tool for determining and analyzing your target audience on Instagram. It allows you to look for Instagram influencers among users and also discover who interacts with your business account and how frequently. You can categorize your followers into manageable lists in terms of most valuable, most engaged, and others.

Social Insights

Another tool that offers many useful Instagram marketing features is Social Insights. It allows you to schedule and post content on your Instagram account from your computer. Also, using this tool, you can identify and organize your followers and analyze their growth, interactions, and engagement. More importantly, this tool gives you the ability to add other team members without having to provide your Instagram login.

The Best Instagram Marketing Tools – Sendible

Sendible is another popular social media management application that allows you to manage accounts across a variety of networks, including Instagram. It’s integrated with certain Instagram-friendly programs, such as Canva, making it a legit tool for your marketing campaign. The app schedules your Instagram posts watch mentions and records their performance. This is all you need from a social media tool. You can also collaborate with other marketers to more effectively achieve your Instagram marketing objectives.

Awario

Awario is a great social media monitoring tool that searches the web, news/blogs, and social media sites, including Instagram, for mentions of your business. It allows you to know what the emotion behind your brand is (positive, negative, or neutral). This is really grateful to manage your brand’s reputation on Instagram.

It shows you who can be your brand advocate or influencer, which is really helpful for influencer marketing. Analyzing your audience’s languages and regions is another feature Awario provides you with.

Instagram Marketing Tools – Plann

This is another great social media management tool for Instagram marketers. It gives you the ability to create, modify, schedule, and analyze your postings. You may, for example, customize the Instagram grid to look exactly as you want it to. Instagram Stories may be rearranged, organized, cropped, and scheduled. All of the fun statistics are there, from the best times to post your content and the best-performing hashtags to your best-performing color schemes. You may also work together with other marketers to manage your Instagram account.

Instagram Ads by Mailchimp

You might find the Instagram Ads option useful if you’re already using MailChimp. You may leverage MailChimp contact lists to develop Instagram campaigns with this application. As a consequence, the entire process (generating, buying, and measuring the outcomes of your advertisements) takes place in a familiar environment and is fueled by data.

New Instagram Marketing Tools – Picodash

This is an Instagram service that helps users locate specific audiences and influencers. Picodash lets you export your Instagram followers and following lists, users who have used a certain hashtag, posted on Instagram at a given place or time, interacted with a specific Instagram post, or tagged people. This way, you can reach out to them to grow your network and build a sales funnel.

Colorcinch

Tell your stories and connect better with your followers by creating high-quality, stunning photos for your Instagram. Colorcinch is an intuitive photo editor that lets you do that. You can transform your photos into personalized artwork with hundreds of AI-powered photo effects. Make their colors pop, remove the background, crop, and resize them with just a few clicks.
Moreover, you can use an efficient Instagram highlight downloader or other tools for downloading diverse types of Insta content in a couple of clicks.

Renderforest

Renderforest is an online video editing application that allows you to make eye-catching video clips for Instagram, particularly Instagram Stories. It features a ton of professionally designed templates as well as a lot of free stock footage and films to make the video-making process a breeze. It has many other features like:

• Collaboration tools
• Drag & drop builder
• Data import/export
• Search/Filter
• Speed adjustment
• Customizable templates
• Customizable branding

Innovative Instagram Marketing Tools – Kicksta

Kicksta can help you organically get more Instagram followers. This is one of the most important goals of marketers on Instagram. Kicksta is trusted by over 10,000 Instagram influencers and well-known agencies. It uses AI-based technologies to help companies gain organic and well-engaged followers. It selects the finest Instagram accounts for your brand and then helps you communicate with its followers. As a consequence, you’ll get more followers and meaningful engagement from individuals who are a good fit for your company.

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Their ability to reach the global audience has never failed to fascinate them. This reach has proven to be a great way to work on customer relationships. Not only do these promote inclusivity, but it is also easy to measure the indispensable data of our audiences. But, how do we humanize these virtual events to make them relatable for more people? After all, we are not meeting anyone. Or, how do we let the world know about the virtual event we are hosting? I have a one-word answer for you – a giveaway.

Giveaway – The Best Way to Promote Virtual Events

A giveaway is one of the top marketing strategies nowadays, and for good reason. It is a great way to bring more people on board who will willingly spread the word about your event, turning them into the faces of your brand. Once your digital brand gets a face(s), building connections becomes way easier than otherwise. Your prospects want to know that there are people behind that brand and not just a robotic presence.

From growing your reach to drawing new leads, giveaways are action-packed when conducted strategically. Moreover, it also helps you gain visibility on the SERPs when you optimize your landing page for the giveaway. You can use rank tracking tools to see where you stand as compared to your competitors. Still not convinced?

Why should you be using social media giveaways to promote virtual events? The answer is simple – to create brand and event advocates. When you announce a giveaway for your event, you will be creating a buzz. Use this social media giveaway (and the associated buzz) to tap into an untapped segment of your audience. In other words, when you use a giveaway, your current audience will help you find more audiences.

Giveaways end with rewards. These rewards are what excite your audience and persuade them to participate. Once they do, consider them converted into your event advocates. People are more likely to attend an event if it is talked about by other people. That will be the output of the efforts of your event advocates. They will amplify your virtual event to win the giveaway, thus bringing in an improved ROI. This is just one of the many reasons why you should be getting into giveaways at all. Find the other four below:

Create a Buzz Around Your Event

One of the many benefits of hosting a giveaway is to get your audience excited. Creating a buzz around your event will bring more footfall to your virtual event, turning it into a success. In-person events and trade shows have their own way of attracting customers. From free sampling to giving away branded merchandise, everything has been tried and tested. But how does a virtual event grow the excitement around it? By offering a chance to win such rewards. These rewards could range from free tickets to your events to a fun-filled goodie bag.

If your budget allows, you could also give away a free hamper full of exciting products to all your attendees a few days before the event. It will promote your event further. Whatever you decide, know that your target audience will be on their toes to get their hands on the prize. The better your reward, the more passionate your audience will be. As a result, your event will be one of the most talked-about events among your target group, all thanks to a giveaway.

Ideal for User-generated Content

As we have discussed before, people are more inclined towards something that others are talking about. It helps induce a sense of confidence and trust among them. When you launch a giveaway, you will most likely have a marketing strategy circling UGC. UGC or user-generated content is the content that your participants will be creating as a part of the giveaway.

UGC happens to be one of the most crucial aspects of content marketing strategy as it helps to humanize a brand. In fact, for a majority of marketers, it is among the most valuable forms of content marketing. For instance, AirBnB only uses the photographs clicked by its customers across the globe.

It influences the purchase decision of individuals and also makes the brand look a lot more authentic. Today, hosting a giveaway or a contest is one of the most effective strategies to motivate the audience to click and share high-quality content. By using free tickets, exclusive branded merchandise, and leveraging quirky hashtags, you will have overflowing user-generated content. You can also ask winners to share their prizes on social media, and this will set a base for your upcoming giveaways.

Brings People Together

One thing that we all crave in this technology-led world is a human connection. A social media giveaway is the perfect way to address that. When hosting a virtual event, it can get slightly challenging to bring physically distanced people together. By announcing a giveaway and encouraging your audience to participate, you can bridge the gap between them, at least virtually, if not physically. There are plenty of ways to do this.

You can make tagging other friends in the comments or sharing the content on stories mandatory for participation in your giveaway. If you plan to give away a free goodie bag of products to your attendees, make sure it is interesting. If your audience finds the products fun and exciting, they will want to share them with others on their personal social media handles. Imagine this scenario. You sent a fun-filled hamper to an attendee. She got excited and decided to share photos of the hamper on her social media. Now, one, you got a chance to reach an untapped segment of potential customers.

Secondly, it could be a conversation starter, and your audience can find each other to build a small social community. Giving your audience a chance to get together with like-minded individuals is perhaps the best reason to do it.

Promote Virtual Events – Magnify Your Reach

One of the fascinating things about a virtual event is the reach. Unlike in-person events, virtual events can tap into a much wider audience. You can even filter your audience and target a particular set of people based on their gender, age, or even geographical location. All this is best leveraged when you promote your event well. You will need proper strategies in place to expand your audience.

One of the proven ways to do this is hosting a giveaway. It helps spread the word about your brand and event even among those who have never heard about it. You will be expanding your reach to the followers of your audience. They might not be following you, but you are probably the perfect fit for them. In short, it will turn the cold audience warm, adding to your return. This improved ROI is what makes giveaway a great option.

How Can You Promote Your Giveaways?

Now that you’re convinced that you need to announce a giveaway, what are the best practices to do it? Let’s check them out below:

Optimize Your Landing Page

Once you have planned your giveaway, make sure to create a landing page for the same. A landing page is a crucial digital marketing tool. It is a standalone web page that is built only for a particular campaign. In your case, a giveaway. It is the most crucial page in your entire strategy. Why? Because this is where the conversions take place. There are plenty of factors to be careful of when optimizing the landing page for an improved ROI.

You will need to find the relevant keywords to rank at the top of SERPs. Keywords are the terms that your prospects type in the search engines to find a solution to their problems. You can use free keyword research tools to find pertinent keywords for your page. Apart from this, you should also focus on adding a proper call to action. Make sure the CTA is persuasive and that interactive elements in your landing page are easily accessible.

Request Sharing on Social Media

One thing you cannot get wrong is making sure that you ask your audience to spread the word. Indeed, true followers will do it by themselves if they like your brand and are excited about the event. But another segment will need that push. To ensure this, you should be requesting your audience to share the giveaway on their respective social media handles. You can use it as one of the prerequisite steps to be a part of the giveaway. It is also a great way to multiply your leads. When your audience shares the content under your brand or event name, you will get visibility in front of their social media friends. Thus, expanding your reach.

Promote Virtual Events by Using Email Newsletters

Emails have been making our lives easy since the 1990s. In the world of professionals, emails have proven to be the best form of communication. Why not leverage it to make your audience aware of your giveaway? Your subscribers are your biggest fans. They love to know about what’s new with you and the upgrades in your brand. Make use of a newsletter to create a buzz around your virtual event and giveaway. Give a direct link to the landing page of your giveaway to make things easier and convenient for them. They deserve it.

You can schedule an email series leading up to the final day of the giveaway as reminder newsletters for your subscribers to participate. Once your giveaway is over and you are announcing your winner, do not leave your subscribers hanging. Send an announcement about who won what. It will make your audience curious about the next giveaway!

Use All Your Social Media Platforms

Today, there are too many social media channels to count. Instagram, Facebook, LinkedIn, Twitter, and TikTok are the leading platforms of the digital world. Yet, brands are suggested to be picky. They should only use those platforms that are the most beneficial to them. Using every platform will not be profitable in any manner. I am sure you have your social media platforms identified. You should host a giveaway for your virtual event only after you have a certain number of followers. It’s easier to attract participants this way.

Once you have planned, promote your giveaway on your different channels. Ensure that you are not using the same creatives across different platforms. There are two reasons for doing this. One, every individual has a preference. They may use Twitter but not LinkedIn. How will they get aware if you only promote on Twitter? Second, you might also have a few individuals who follow you on all channels. They don’t want to see the same content posted everywhere. That will be too monotonous for them. Thus, be careful while promoting your giveaway on your social media.

Promote Virtual Events – Get an Influencer on Board

Influencer marketing is one of the most effective contemporary marketing strategies. It has smoothly transitioned from becoming a buzzword to being an integral part of branding. Last valued at USD 7.68 billion in 2020, this form of marketing is expected to further increase at a compound annual growth rate (CAGR) of 30.3% from 2021 to 2028.  Nowadays, several brands are finding ways to work with micro-influencers. Since they do not have as many followers as macro-influencers, most take their time to interact with their audience.

You need influencers who can keep their audience engaged. Having a good number of followers won’t be helpful if the engagement rate is poor. When you get influencers on board, you can reach several thousands of individuals at once. It will further add to your visibility and reach.

Do Paid Advertising

Indeed, there are plenty of ways for you to promote your giveaway organically. But paid advertising is the medium that takes you beyond organic reach. Paid advertising has proven to be among the most sought-after ways to attract a highly targeted audience. With paid advertising, you can narrow down your audience based on their gender, geographical location, age group, preferences, tastes, and a lot more. The list is never-ending.

It increases the chances of tapping a new segment of the audience and converting them into participants aka your future customer. At times, you will come across prospects that might not be too willing to participate but would be interested in the event. A lead will be generated without any other motivational factor. They just didn’t know about you earlier. That is where promoting just one giveaway can take you. It can do wonders for your brand and your event.

Partner with Other Brands

If you’re just starting, get under the wings of a big name in the industry for this giveaway. It will get you more exposure and double the results for you. Choose a company that often runs its giveaways or contests regularly. With this method, you can even amp up your rewards and excite your audience further. For this, you should try and look for brands that are in some way related to your niche but are not your direct competitors.

Once you have identified these brands, reach out to them and understand if they are interested in working with you. You should also confirm if they are willing to share one of their products related to the virtual event for the giveaway. If they agree, you are good to go!

Promote Virtual Events with Giveaways – Conclusion

It can often get tricky to add a touch of personalization to virtual events. A giveaway comes to the rescue. It is a perfect way to attract event advocates and showcase the ‘people of your brand’. Giveaways help you expand your reach and promote virtual events even among those who had no idea about you to date. They might just turn out to be the kind of audience that you had been looking for. The opportunities that a giveaway offers are nothing but mind-blowing, making it worth a try.

The post Tips For Using Giveaway To Promote Virtual Events On Social Media appeared first on DesignWebKit.

What is Branding Awareness?

A business’ branding and brand awareness directly influence customer recognition. You can enhance your brand awareness using branding tools and techniques. This will scale your reputation in the market. An increase in brand awareness means that the audience recognizes you with your business name, logo, or content. Every product has a limited lifecycle, but a brand can last forever.

Why is Branding Important?

Branding is an essential technique to help your audience reach out to your business for their solutions. It also increases your reliability in the market so potential customers feel comfortable with your business. Branding is the first step in the marketing funnel and it helps convert wide-ranging audiences into potential customers. Here are some benefits of branding that you should consider:

    Stand Out from the Competition

No matter what type of products or services you offer, innovation is crucial. It’s what gives you an edge over competitors. Branding gives you unique and special visibility in the market. Furthermore, it gives your audience reasons to purchase products and services from your business.

    Create a Brand Experience for Your Customer

If you want to succeed in the market and increase your brand effectiveness, your audience should receive a consistent experience from your business. Whether they reach out to your business through social media accounts, email, or visit your physical store, they should enjoy a good experience. With proper branding, your customers will receive the same experience from your sales and marketing activities each time.

  Build Brand Recognition

If you want to stay afloat in such a competitive industry, your business needs to stay relevant. How? By being recognizable. This means having an impactful logo, a user-friendly website, and other impressive brand assets. All these elements should have a distinct style so your potential customers can easily recognize your brand.

Ways to Increase Your Brand Effectiveness

Here are some techniques that you should follow to increase your branding efficiency.

Brand Effectiveness – Write Blogs for Different Websites

Writing guest posts will enhance your brand’s reach and increase your reliability in the market. This does not mean that you should focus on guest posts instead of creating your own blog posts. Rather, you need to engage your existing audience with your blog posts and increase your traffic through guest blogging. When writing posts for other websites, you should include a call to action to channel the audience to your website. Your goal should be to address the pain points of your target audience and provide solutions to their problems. This will grab your audience’s attention, allowing them to recognize your business easily.

    Create Attractive Content & Improve Brand Effectiveness

You can lure in a bigger audience by posting attractive content on your website and social media platforms. The content may include images, articles, and videos. With powerful content, you can also grow your revenue and influence your customers’ buying decisions. Remember that your target audience is looking for a reputable business to solve their problems. By creating video marketing campaigns, you can share product information with audiences that prefer video content as opposed to pictures and articles. Furthermore, you can create different types of videos for branding purposes, such as live videos, 2D videos, and motion graphics. You can either hire a professional team for creating video campaigns or learn how to use motion graphics in advertising.

Brand Effectiveness Strategy – Improve Your Website’s SEO

If your marketing team doesn’t know about search engine optimization, you are already lagging behind the competition. SEO increases your website’s traffic and rate of discovery. Today, almost every brand focuses on SEO content to enhance its visibility on search engines. If you effectively optimize your website with the search engine, your target audience can easily find your website for their solutions. The goal is for your business’ website to rank among the topmost relevant searches. When you are among the top searches, the audience will consider your business trustworthy and credible. Statistics suggest that about 75% of the users do not move to the second page while searching for content. So, if your website’s content makes it to the first page, there are higher chances that your target audience will visit your website.

    Promote Your Brand with Referral Program

Referral programs are an effective method to increase your branding. A referral program will convert your existing customers into brand ambassadors and they will promote your brand on your behalf. The main purpose of branding is to engage new leads and connect them with your business. But, the most important benefit of this campaign is that it brings loyal customers through branding activities. Furthermore, these referral programs will bring a potential audience and increase your conversion rate. This campaign also enhances your customer experience as you will be rewarding your customers in exchange for a bigger audience.

    Increase Your Social Media Visibility & Enhance Brand Effectiveness

A decade ago, social media marketing didn’t exist and businesses relied on traditional branding methods, including billboards, magazines, and print advertisements. However, as audience engagement increases on social media, businesses are utilizing these platforms for brand promotions. This branding method boosts brand awareness by connecting with the target audience through social media platforms. This is an optimized technique to target your potential audience and increase your brand awareness. Social media helps businesses effectively reach out to potential customers. Before implementing a social media branding strategy, you need to consider various steps. These steps involve conducting market research, understanding the audience’s behavior, and integrating all your social media accounts.

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