Let’s explore the 5 best eCommerce SEO practices to help you achieve the e-commerce potential to its fullest:

Ecommerce SEO Tip #1: Include Schema Markups on All Product Pages

Adding rich, high-quality snippets of text that summarize the content on the webpage, help boost the visibility of your product pages in search engine results. Snippets offer additional product details to prospects who may look for your products on search engines. This tiny text can help search engines index pages and bolster the ranking of your product pages in search results.

Now, schema markups are snippets of code that go in the website. These markups help search engines index your site’s pages better and make it easier for searchers to find the information they are looking for. The scheme markup for your product pages can include product information such as size, price, model color as well as ratings and reviews. They are quite similar to rich snippets, but a schema applies to the entire website in general.

Ecommerce SEO Tip #2: Make Your Site Mobile Responsive

Google indexes search results, prioritizing them with a mobile-first directive in the results pages. This means that the search engine ranks mobile-ready websites higher in the results. In fact, studies show that over 60% of all searches come from mobile devices. And this number will only increase as smartphone users continue to multiply.

Make sure your website has all the necessary and suitable Meta tags, structured data, speed and a mobile-friendly theme so it ranks higher in Search Engine Results Pages (SERPs). Keep the text short and crisp and your mobile visitors will thank you all the more for it. Remember that optimizing Meta tags can increase organic traffic to your site.

Ecommerce SEO Tip #3: Optimize Category Pages with the Right Keywords

First, use correct target keywords when creating the content of your website. These keywords should denote the words your customers use on Google. The right keywords can help navigate customers to the products they are looking for on your website. And that is the end-goal of SEO.

Category pages show a collection of similar products. For example, women’s clothes can be a separate category from Accessories on an e-commerce website. Sophie & Trey is a trendy online clothing store that does this well.

The most effective eCommerce SEO keyword approach for category and product pages is this: optimize individual product pages for related key phrases and then use all-encompassing key phrases for category pages. The keywords/key phrases are to be used in the following places on your website:

• Image ALT tags HTML text can be used to define images. This is the text that often shows up when an image fails to load on the webpage. Alt tags are important for SEO because they help build up the relationship between the images and content so search engines can index the images properly.
• H1 tags: <H1> can be seen in the HTML code of your page.  These H1 tags classify the headers and sub-headers, so their text stands out from the rest of the content on your pages. This is crucial for best SEO that works, helping search engines differentiate and analyze the text available on your website.
• Page descriptions: Also known as meta descriptions, these 160-character snippet summarizes the entire content of a webpage. These are a part of the listings displayed on search engine results pages, so these should be written to make the reader want to click and learn more, instantly.

It is important to use the effective keywords and key phrases to boost your eCommerce SEO. High ranking category pages have an advantage because they give customers an overview of your store. They rarely know exactly what they need, and well-written category pages can give them an idea of what’s available.

Ecommerce SEO Tip #4: Start Blogging

Regular blog posts will keep your customers engaged and fulfill the updated content needs of the search engines. When you offer quality, engaging and plagiarism-free blogs to the public visiting your site, you give them a reason to keep visiting you. Moreover, when the readers read through the entire blog, it also helps reduce the overall bounce rate of your website.

People get to know your brand, respect your business and that’s how your e-commerce website develops at a constant rate. Etsy has an awesome content strategy, check out how their pages are well-organized and how they rank organically.

Ecommerce SEO Tip #5: Use Breadcrumbs

Search engines like Google, crawl permalinks in an effort to figure out the content of a website, making it important to use permalinks. It is important to ensure that your permalinks are clearly indentified and understood by the search engine crawler.

Overstock.com employs this structure very well:

• Product Category: https://www.motocms.com/website-templates/
• Product sub-category: https://www.motocms.com/website-templates/category/cafe-and-restaurant/
• Product: https://www.motocms.com/website-templates/motocms-3-template/67988.html

This structure lends itself very well to creating a great user experience, ultimately delivering higher rankings in search results. Also, use breadcrumbs on all product pages so visitors can better understand the structure of your site. A search engine friendly e-commerce site offers many occasions to get things right — but, if you’re not vigilant, you can make awful mistakes that may end up hurting your SEO.

The Last Word: Use SEO to Strengthen Your E-Commerce

Ecommerce SEO can have a major impact on your online sales when done right. When search engine users find your site, they are more prone to buying your products and lead to more potential revenue. The SEO best practices mentioned above can help increase the value your website generates. Optimizing the e-commerce site can help you achieve many business goals altogether. But it is important to keep pace with ever-changing search engines as they update their algorithms regularly.

The post Ecommerce SEO Best Practices – 5 Hacks To Boost Your Sales appeared first on DesignWebKit.

To optimize your site for User Interface, it is crucial that you first know what makes up the UI. However, if you have landed here and have already started reading this, we are assuming you know well what these are, and you are ready to fix the UI holes on your e-commerce site ASAP to make your eCommerce UI design truly great.

You Design Your Website as YOU Like It

Of course, your site is your baby, and you will do everything to make its design as appealing as possible. But have you ever wondered, when judging this, you might be doing what pleases you and not the masses or your market?

Remember, you should always begin with what your consumers need and they might not relate to the same things you do. A lot of decision makers suffer from the ‘genius mentality,’ a curse on the professional creative mind. For years they hone their skills and filter out ordinary things in every project they put their mind to.However, when it comes to a website built for the masses, the best way to strategize is to remember that you are not out to prove anything with your e-commerce site. You must remember to keep things simple enough that your audience is able to comprehend everything at first glance.

A great example of successful eCommerce UI is the popular online boutique – ‘Sophie & Trey’which prioritizes design according to what is trending and things that they want their consumers to see.

It can be difficult to shift to an entirely different way of perceiving things than what you are used to. So to achieve the best strategy of design for your market, be smart and take in the opinions of those who you are trying to reach as they would know what works. You can cater to a focus group, or even test out your site by doing usability testing with your ideal consumers and a lot of conversion research to perfect this.

Mobile Responsive Matters for Good Ecommerce UI

There are plenty of things that make your site mobile responsive. Many web designers usually recommend from the start that you develop a mobile-friendly version of your e-commerce site. An unresponsive page, not only does it damage your SEO and page ranking, but also makes it difficult for your user to navigate through your site.What’s worse is that customers are more likely to get tired and leave without buying anything.

Remember, when you pick out the things that would make it easier for your potential customer to be able to view your products and all the details quickly, you know how to pan out the design around it. You will also find that your responsive site design becomes super minimalistic. In fact, your mobile version of the site would be crisp.

The efforts that go into mapping out a mobile version are going to be worth it, both for the short and long run. If you don’t know how to optimize your site for mobile, invest in a web designer with plenty of related experience.

Always Riding is considered as the finest mobile friendly responsive e-commerce website. From user-experience to technical compatibility this site gives the best Ecommerce UI mobile shopping experience.

Speaking of Mobile Optimization

Mobile traffic is different than your desktop browser traffic. For example, long forms are not for mobile, and ‘tiny links’ just put off a mobile user. Even if you have optimized your site for mobile, you must dig deeper into the kind of people who use mobile to do their online shopping, which in this modern age is a lot of people.

Cross-device testing is essential, you must ensure that your site loads fast on every device. You must keep in mind both iOS android users. When it comes time to test the usability, make sure that you are evaluating mobile website separately than your desktop version.

Also, it helps if your mobile user doesn’t have to tap too many buttons or links. There is no point in taking your users through so many screens before they are able to buy your product.

Clever but not Clear

Everyone wants their site to be innovative, and different from the rest.Sure that is what will help you establish a brand image, but many times this might have nothing to do with boosting conversions. In fact, lack of clarity may be hindering conversions and influences Ecommerce UI.

The gap between expectation and reality is very real, and this e-commerce project might just be when you learn it.You may have had an idea on paper for ages, and you may think that now is the time you get to use it finally, and the world will cheer, there might be some accolades for you personally in there as well.However, you are missing the point. People have certain expectations when they click on something. Your big opportunity is making your site offer exactly that and get major points with customer satisfaction.

So how do you fix this? Keep things simple, that’s it. If your users click on something, they better be able to reach the page the button says it’s for. Riddles and creative thinking with navigation hardly ever works.

Another neat way is to use Research XL model which helps you achieve heuristic analysis. It also helps you look at your e-commerce portal from an objective point of view.

So what needs to be done now? Take a look at your site from an objective point of view. During user testing, make sure that you perform all those tasks that go into your conversion funnel. If you hesitate to take action, you know what parts pose an issue with clarity.

Form Fields

Your form fields help you fill your email list, and allows you to gain valuable insights on what your consumer is really like, and where they come from. When you know where you are receiving orders from most frequently, and the age group, it helps you further improve your website design, as well as your product.

Add the element of the convenience of saving all information typed into the form fields. Nobody likes to fill lengthy forms in the first place, imagine how frustrated one would be if they had to do it again and again after they had to refresh the page.

You would be surprised what the right plugin could do to fix this problem.

How well Your Site Is Performing

One of the important things that many users forget is performance. Have you assessed how fast your e-commerce site loads and how is that affecting your overall performance experience?While you may be busy trying to make another aspect of the site perfect, you might have forgotten about this. Remember, page loading speed plays a significant role in ensuring conversions.

Errors is another performance measure that many do not consider. Are users receiving errors when they try to load your site or a specific page? It is possible that ‘something on the site’ is broken and you may not even be aware of it. Therefore, it is recommended that you make regular checks for quality assurance on your e-commerce site. Start with analytics tools, this will tell you the errors that are triggered. The same tool can help you assess the speed as well.

Discoverability in Ecommerce UI

Web design has a lot of basic principles. Discoverability is one of them. This rule dictates that the viewer should be able to understand what to do at first glance. A lot of time things load up on a page, and people are confused why the action that happened, happened in the first place! Your customers should know whether they should tap something or not. For example, a button designed with 3D edges is a clear giveaway what needs to be done.

The best way to go about it is to work with intuitive design. You might take cues from a prototype template with all the usual things at the cart being on the right-hand corner, and four navigation pages at the bottom of the page. Try not to break away from these. These are small things that people expect to see and have already mapped the way they are going to purchase from your website.

Stick to the basics and try to cover all of these, once you have these nailed, you can further enhance your e-commerce site according to the insights you gather once your site gain traction in the online market.

The post Common Ecommerce UI Mistakes and How to Fix Them appeared first on DesignWebKit.

Stats show that more than 45% of online shopping is done through mobile usage. According to data collected, more than 85% of consumers prefer using mobile technology for their e-commerce shopping needs. This clearly shows that the numbers will continue to increase as more and more people switch to shopping from e-commerce apps. But before you rush to have your own ecommerce mobile app created, you need to know that certain things are more attractive to customers.

Ecommerce Mobile Apps Design Features

Here you will find 5 must-have design features that will make your sales go up the roof. Read on to find out more.

1.  Interactive Yet Easy to Maneuver Ecommerce Mobile App Design

A cluttered or haphazard mobile app is every e-commerce shopper’s worst dream. Nobody has the time or the inclination to spend hours on trying to understand precisely how your business app works. Keep the interface and navigation simple. Your business app needs to be such that from the minute users sign in, they are hooked. It should be good to look at and very easy to maneuver through.

Keep the menu positioned consistently in the same manner throughout the app. Don’t forget that the size of the screen is ‘kind of restricted’ and people will need their finger to move around. So the navigation system should be such that it benefits all kinds of shoppers. The easier your app is to use, the more people will want to come back and use it.

2.  Sorting and Categorization

If everything is scattered around the mobile app, customers will get confused and resentful quickly. Make sure your mobile e-commerce app has a responsive design that fits any screen size no matter what the resolutions and allows everyone to use the app comfortably.

Sort and categorize your products in such a way that consumers can find whatever they need within a few seconds. Make your app as customized to the needs of your target audience as possible. This will create a strong bond between you and your clientele.

3.  Simple Loading Cart and Payment Methods

Loading the cart should be as easy as clicking one single button. Some mobile ecommerce apps make the whole process difficult and time-consuming. First, the customer has to register, then give out personal details about themselves, where they live and their bank details. After that, there are even more questions. This irritates everyone. Avoid it. Keep the registration processes simple, add to cart option easy and payment method quick.

Make sure you let the customer choose whether they want to pay with their credit/debit card or if they want to pay when the goods are delivered at home. These options let the customers feel they are in control and they are more likely to come back to your app to shop again!

4.  Distinguished ‘Add to Cart’ Button

Most app developers or business managers forget that you need to remind the shopper again and again how they should buy more than they came for. That is the reason why there are shelves upon shelves of various goods in superstores, so people end up buying things they may not even particularly want or need.

The same kind of ideology works with an e-commerce website. If you keep showing your visitors the ‘add to cart’ button everywhere they go, they will end up buying more, and your sales will go sky high. If there are too many steps in between liking a product and purchasing it, consumers are going to run away to competitor apps. So let the customers see they can ‘buy now’ whatever page they may be on.

5.  Push Notifications for Ecommerce Mobile App

These are your best friends when it comes to increasing sales through your ecommerce mobile app. If you click open some favorite mobile apps, you will notice that there are Push Notifications present in the list of features. These notifications allow the consumer to take action immediately, the action that you want them to take, that is, purchase. This mainly comes in handy when you have special sale or discounts going on, or there is the launch of some new product, or exclusive offers are taking place.

The features mentioned above will only honestly work when your target market knows that you have a mobile e-commerce app. So spread the word quickly. The best way is to leave a download option on your main e-commerce website. Email marketing can also help in letting the masses know your mobile app is ready and waiting for people to come and shop.

Ecommerce Mobile App Final Words

Remember one more thing, the apps need to remain updated at all times. If your app is outdated or does not meet the needs of your consumers, then chances of them coming back to use it ever again are pretty much over. So pay attention to your app, keep it simple, engaging and fun. You will see a visible difference in your profits within no time. Good luck!

The post 5 Design Features that Make Ecommerce Mobile Apps Successful appeared first on DesignWebKit.